Kek, Vshojo's business model only works when it's assumed that talents wont take advantage of it. The whole "we give free IP to our talents" shtick is great in theory but is a poor maneuver in practice. Vshojo got a big L here considering the amount of investments they made into Nazuna just for her to disappear. The worst part is, she'll just use her Mikeneko IP instead and will never touch the Nazuna model ever again.
Nijisanji is doing a share buyback. Companies do share buybacks for many reasons, such as to return cash to shareholders, boost earnings per share, or because they believe their shares are undervalued. In Niji's case the share buyback could could be a strategy to boost their stock price or earnings per share in the short term, but this might deplete their cash reserves if they face financial difficulty in the future. If the shares are cancelled, they cannot be reissued on the market and are considered to have no financial value. This could increase the value of the remaining shares, but it also reduces the company’s flexibility to raise funds by reissuing shares in the future.
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