27 #A_Successful_Company

Nature's Way Foods is a food-manufacturing company based on the south coast of England. Watch an interview with Susan Barratt, the Chief Executive Officer of the company.

1⃣ What are the reasons for the company's success?
2⃣ When running a company, what does she enjoy most and least?

#Market_Leader #interview #Preintermediate

🌍 @baranVIPenglish

🔈 Audio File

📝 Trannoscript

28 #DCV_Fashions
Listen to the beginning of a presentation by Robert Pullin, Director of Human Resources at DCV Fashions, and answer these questions.

1⃣ What is the main aim of the presenter?
2⃣ What kind of audience is he probably addressing?

#Market_Leader #Conversation #Preintermediate

💯 مشاوره و ثبت‌نام: https://b2n.ir/telebc

💼 دعوت به همکاری اساتید: https://b2n.ir/telebt

☎ تلفن: +982188201530

🌍 @baranVIPenglish

✴️ Listen to the rest of the presentation and complete the information below.

1⃣ Head office ________
2⃣ Products ________
3⃣ Turnover (last year) ________
4⃣ Profits (last year) ________
5⃣ Reasons for success ________
6⃣ Advertising and promotion ________

🌍 @baranVIPenglish

#USEFUL_LANGUAGE
#Presentation

✴️#INTRODUCING_YOURSELF
🔹Hello everyone, my name's Robert Pullin. I'm Director of Human Resources at DCV Fashions.
🔹Good morning, I'm Robert Pullin, Director of Human Resources, DCV Fashions.

✴️#STATING_YOUR_AIM
🔹My purpose today is to talk to you about our company.
🔹Today, I'd like to talk about our new projects.

✴️#OUTLINING_THE_PRESENTATION
🔹First, I'll give you some basic information.
🔹Next, I'll talk about our products.
🔹Then, I'll discuss the reasons for our success.
🔹Finally, I'll tell you about our advertising and marketing.

✴️#INTRODUCING_NEW_INFORMATION
🔹Here are some basic facts.
🔹Here are some key facts about our company.

✴️ #CHANGING_TO_A_NEW_SECTION
🔹Moving on now to our mission.
🔹OK/ Right. What about our distribution system?

✴️ #ENDING_THE_PRESENTATION
🔹Thanks very much for listening to my presentation.
🔹Thanks for coming to my talk. Are there any questions?

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29 #Selling_on_TV

Sue Leeson is Director of Marketing at QVC, the global shopping channel. Listen to the interview and answer these questions.

1️⃣ What are the six product groups that she mentions?
2️⃣ QVC sells to consumers in which countries?
3️⃣ Which two media are used to sell QVC's products?
4⃣ Why are beauty products easy to sell on TV?
5⃣ Which type of product is difficult to sell, and why?

#Market_Leader #interview #Preintermediate

🌍 @baranVIPenglish

🔈 Audio File

📝 Trannoscript

30 #Negotiating #Reaching_Agreement

You are going to hear a conversation between Martin, Sales Manager of Pulse, an electric-car company, and Chen, an official from the Urban Transport Department of a city in China. Listen and answer these questions.

1⃣ Why does Chen want to buy electric cars for the Transport Department?
2⃣ Which of these do they discuss?
• quantity • price
• discounts • colours
• delivery • warranty
• models
3️⃣ What will they discuss after lunch?

#Market_Leader #Conversation #Preintermediate

🌍 @baranVIPenglish

#Useful_Language
#Negotiating

✴️ #STATING_AIMS
🔹We're interested in buying 10 cars.
🔹We'd like to start the scheme in June.
🔹We must have delivery as soon as
possible.

✴️ #MAKING_CONCESSIONS
🔹We could possibly deliver by August.
🔹That could be all right, as long as you pay more for a longer period.
🔹We can do that, providing you make a down payment.

✴ #REJECTING_SUGGESTIONS
🔹I'm afraid not. It's company policy.
🔹I'm sorry, we can't agree to that.
🔹Unfortunately, we can't do that.

✴️ #BARGAINING
🔹If it works, we'll increase the order
later on.
🔹If you increased your order, we could
offer you a much higher discount.
🔹That might be OK if you can guarantee delivery by then.

✴️ #GETTING_AGREEMENT
🔹That's very reasonable, don't you think?
🔹That sounds a fair price to me.
🔹Fine. / OK. / Great!

✴️ #FINISHING_THE_NEGOTIATION
🔹Right, we've got a deal.
🔹Good, I think we've covered everything.
🔹OK, how about dinner tonight?

🌍 @baranVIPenglish

31 #Great_Business_Ideas

Dr Kate Pitts is a researcher at the e-Research Centre, University of Oxford. In this interview she talks about the best business ideas of the last 15 years.

1⃣ What products and services does Kate mention? Why does she think they were excellent ideas?
2⃣ What types of company spend a lot of time and money on research and development?

#Market_Leader #interview #Preintermediate

🌍 @baranVIPenglish

🔈 Audio File

📝 Trannoscript

32 #Successful_Meetings

DC Dynamics is an electronics company based in Boston, USA. The marketing department held a meeting to discuss their new smartphone. Listen to the meeting, then answer these questions.

1⃣ What were the main aims of the meeting?
2⃣ Which month did they choose for the launch?

#Market_Leader #Conversation #Preintermediate

🌍 @baranVIPenglish

🔈 Audio File

🌍 @baranVIPenglish

#Useful_Language
#Meeting

✴️ #Beginning_the_meeting
Can we start, please?
Right, let's begin.

✴️ #Stating_the_aim
The main aim/purpose of this meeting is to ...

✴️ #Asking_for_comments
What do you think?
How do you feet about this?

✴️ #Changing_the_subject
Let's move on now to ...
The next thing to discuss is ...

✴️ #Clarifying
What do you mean by ... ?
Sorry, I don't quite understand.

✴️ #Summarising
OK, let's summarise.
Right, let's recap.

✴️ #Giving_opinions
I think we should ...
I'm in favour of ...

✴️ #Making_suggestions
We could ...
Perhaps we should ...

✴️ #Disagreeing
I don't know about that.
(I'm afraid) I don't agree.

✴️ #Interrupting
Hold on (a moment).
Can I just say something?

✴️ #Agreeing
I think you're right.
I (totally) agree.

🌍 @baranVIPenglish