DAFES | Design, Art, Fashion, Education & Startups – Telegram
DAFES | Design, Art, Fashion, Education & Startups
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DAFES — международная цифровая площадка программа для обмена опытом и поощрения творческих достижений в дизайне, искусстве, моде, образовании и бизнесе.
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WEEK NEWS DIGEST

"The Comedian" Artwork Was Eaten Again
Maurizio Cattelan’s iconic artwork continues to provoke... and disappear. This week at the Pompidou-Metz Center, a visitor ate the banana. It was swiftly replaced according to the artist’s instructions. The edible performance lives on!

The Sims Board Game Is Coming
The legendary digital simulation "The Sims" is stepping off the screen to celebrate its 25th anniversary! This fall Maxis is releasing a board game version, bringing its clean interface aesthetics and sandbox logic into the analog world. A fascinating moment for game design!

Notre-Dame Gets Its Digital Twin
Microsoft, in collaboration with Iconem and the French Ministry of Culture, is building a digital replica of Notre-Dame de Paris Cathedral. They claim that the virtual model will be accurate to within a centimeter. This initiative is about supporting preservation, research, and global access — a bold step for tech in heritage.

#DAFESNewsDigest
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Weekend Recommendation
Suspiria (2018), directed by Luca Guadagnino, is a hauntingly elegant horror. This visually sophisticated movie explores the fusion of dance, magic, and the grotesque.

Guadagnino’s references to R.W. Fassbinder’s* films—moody, theatrical, and emotionally dense—run deep. Interesting fact: Fassbinder’s muse and ex-wife, Ingrid Caven, plays one of the roles in the movie.

The film's design is based on the contrast between the gloomy atmosphere and bright colors. This intense palette paints a psychological portrait of power, ritual, and femininity.

* Rainer Werner Fassbinder was a German filmmaker, dramatist, and actor; one of the major figures of the New German Cinema movement.

#WeekendRecommendation
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Meta Announced a Smart Bracelet

Imagine controlling your computer without touching a screen or a keyboard. Meta’s new surface electromyography (sEMG) bracelet makes that possible! Designed in collaboration with Reality Labs, this innovative accessory reads electrical signals from the wrist muscles, converting the smallest finger taps or gestures into digital commands. Trained on data from over 300 people, the bracelet adapts to various hand shapes and styles. It can also learn the person's handwriting.

It works seamlessly with Meta’s AR glasses, enabling a person to write, swipe, or even type mid-air.

A promising step for accessibility, this device redefines the interface between humans and machines!

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OPEN CALL: Font Design, Lettering & Calligraphy

DAFES welcomes students and professionals working with typography to showcase their works and participate in DAFES AWARDS 2025!

Requirements:
- This competition is open to all: regardless of gender, age, nationality or professional level.
- Both concepts and projects that have been implemented or published between November 1, 2023, and October 12, 2025, are accepted.

Submit your project via the links:
Font Design
Lettering & Calligraphy

Don’t wait until the last minute, apply today!

#DAFESAWARDS
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MASTERS OF THE MEDIUM: BILL BERNBACH

Bill (William) Bernbach was a copywriter and co-founder of the Doyle Dane Bernbach (DDB) agency. He was renowned for his dedication to originality, and his legacy established him as a key figure in the advertising revolution of the 1960s and 1970s. He transformed the industry by pairing copywriters with art directors—an innovation that became the foundation of modern work. As David Ogilvy said, "Bill created an atmosphere where talented people flourished."

In 1959, Volkswagen turned to DDB for an ad campaign, and Bernbach delivered a masterpiece. “Think Small” — two words that redefined 20th-century advertising. At a time when the market was dominated by posh, oversized American cars, Bernbach boldly embraced the Beetle’s modest, unconventional design. He turned its perceived flaws into virtues: not small, but economical; not plain, but reliable.
Check the attached images to admire this legendary campaign.

#DAFESLearning
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What Are Archetypes and Why Do They Matter in Creativity?
Rooted in Jungian psychology, Archetypes reflect universal patterns of human behavior and storytelling. Understanding them can be a game-changer for a creative specialist, as they help shape brand identities, build visual storytelling, and amplify emotional resonance.

For example, a fashion designer can align a collection with archetypal moods—The Rebel inspires bold silhouettes, The Lover embraces sensual textures and romance. While media designers can build cohesive user experiences that reflect The Sage’s clarity or The Explorer’s curiosity.

Save our archetypes scheme for your future projects!

Want to learn more about Archetypes? Put 👀 , if yes, and we’ll help you explore that soon!

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THE WORST DESIGN OF JULY
Introducing a new DAFES section — “The Worst Design of the Month” — where we examine the strangest designs from across the World. This isn't about shaming — it's about cultivating critical taste and design thinking.

The July finalists:
1. The tiny Fiat Panda
A fully functional Fiat Panda... 50 centimeters wide! The vehicle resembles a pizza slice, moves slower than a scooter, and raises the eternal design question: Just because you can — should you?

2. Jeff Bezos’ wedding invitation
You’d expect the wealthiest man in the world to have the most refined invitations... not a card with illustrations from a Microsoft Word 1998 and whimsical italics. This design sparked a meme wave and a universal question: Can one buy taste with money?

3. Baguette bag
A spiral-shaped pink baguette holder — designed to cradle your loaf as you stroll. Visually charming, but functionally… questionable.

Who is the winner of the month? Share with us!

#DesignGoneWrong
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WEEKEND READING: Susan Sontag — Notes on "Camp" (1964)

Susan Sontag, the American critic and essayist, introduced the term "Camp" into the mainstream with her iconic 1964 essay. This manifesto defined Camp as an aesthetic of failed seriousness that takes pleasure in excess and stylized beauty.

Initially rooted in the decadent court of Louis XIV, Camp found its intellectual rebirth in the ’60s — an era of sexual liberation and cultural revolution. Sontag saw Camp as “a mode of enjoyment,” one that blurred the lines between high art and pop culture. It isn't about bad taste — it is about self-irony and playfulness.

For designers, curators, and educators, this essay remains a guide to creative freedom and aesthetic boldness.

#WeekendRecommendation
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PHOTOCAMERA THAT PRINTS POEMS

It sounds like a dream, but it's a real invention! Poetry Camera is an instant-print camera that doesn’t capture photographs. Instead, with the help of AI, it writes and prints poems based on the object in front of it. The photo itself isn’t saved or printed: the idea is not to show, but to describe what’s seen.

It's very easy to use:
1) Choose the style — a haiku, a sonnet, or free verse;
2) Connect to WiFi;
3) Make a photo;
4) Receive your printed poetry!

Each Poetry Camera is hand-assembled and available for pre-order at $699, with shipping scheduled for September. Open-source enthusiasts can also build their own — full DIY instructions are available on the brand's website.

Would you buy one? Put 🦄 , if yes!

#DAFESNewsDigest
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