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Storm Dancing
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“We’re excited to bring Caper’s leading smart carts and smart checkout platform to more retailers around the world, as we all reimagine the future of grocery together.”

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The Risks and Rewards of Instacart Shopping During a Crisis

In the short term, Simo said, Instacart wants to focus on Caper’s smart carts and smart checkout counters before looking at more hardware for physical stores.

​​”For now we want to focus on these [existing] products,” she explained. “It’s important to get the tech absolutely perfect and adopted globally. There is a lot of work to do to get to scale.”

But in the meantime, the two new product additions will allow Instacart to expand its B2B sales, a trend that’s on the rise among large retailers and companies. Amazon, for example, has been selling its cashier-less technology to other retailers since 2020. Meanwhile, Walmart recently began selling its e-commerce technology to small and medium-sized businesses, and Israeli company Trigo brought on supermarket giant Tesco to deploy its technology in Tesco stores.

Instacart has been selling its enterprise technology to grocers like Aldi, Costco, Kroger, Walmart, and Wegmans since 2017. Now, it’s adding more firepower to be able to compete with the industry’s big fish.

Moving forward, Instacart will likely keep its labor situation in the back of its mind. The company hired 300,000 shoppers in April 2020, just after the pandemic had set in, but it has since come under fire for what critics describe as unscrupulous labor practices.

Over the weekend, Instacart shoppers took part in a nationwide strike over their working conditions. And with a big investment into technology that will take physical workers out of grocery stores, the company will need to keep an eye on how grocery workers at its partner stores feel about the move.

By FreightWaves



Benzinga

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