Many of our persistent problems are “misframed.”
Problems that are well-defined tend to get solved; those that persist are often misunderstood at a fundamental level
90:10 Ratio
Spend more time on Framing Problems than Solutioning.
Problems that are well-defined tend to get solved; those that persist are often misunderstood at a fundamental level
90:10 Ratio
Spend more time on Framing Problems than Solutioning.
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Frames can be extended to their limits.
Those first couple of jump are hilarious.
Those last jump were excruciating.
Those first couple of jump are hilarious.
Those last jump were excruciating.
Border as Frames at Play
The Netherlands and Belgium share a 450 km border that pass through people's houses and streets.
Borders, when viewed through a framing lens, are not merely lines on a map but active, evolving frames that mediate how societies define themselves and relate to others-constantly at play in shaping both division and connection.
Frames can be both barriers and bridges depending on political context.
The Netherlands and Belgium share a 450 km border that pass through people's houses and streets.
Borders, when viewed through a framing lens, are not merely lines on a map but active, evolving frames that mediate how societies define themselves and relate to others-constantly at play in shaping both division and connection.
Frames can be both barriers and bridges depending on political context.
The framing effect: Our brains react differently to positive and negative wording.
We are more likely to choose something if it sounds like a gain, and avoid it if it sounds like a loss-even if the outcome is identical
Marketing: “Buy one, get one free” sounds better than “50% off if you buy two,” even though they’re the same deal.
Politics: Saying “increasing employment” is more appealing than “decreasing unemployment,” even if both mean more people have jobs.
Health: “95% survive this surgery” feels safer than “5% die from this surgery,” though both mean the same thing
We are more likely to choose something if it sounds like a gain, and avoid it if it sounds like a loss-even if the outcome is identical
Marketing: “Buy one, get one free” sounds better than “50% off if you buy two,” even though they’re the same deal.
Politics: Saying “increasing employment” is more appealing than “decreasing unemployment,” even if both mean more people have jobs.
Health: “95% survive this surgery” feels safer than “5% die from this surgery,” though both mean the same thing
✍🏾📖 9-Questions Frame
This 9-Question Literature Review Frame turns a 50-page literature review into a concise 10-page masterpiece using 9 simple questions.
1. What has been done?
2. What were the hypotheses?
3. What were the research questions?
4. How was the work done?
5. When was it done?
6. Who did it?
7. What were the main findings?
8. What were the conclusions?
9. What should be done next?
Here's how to use it:
1. Ask these questions for each relevant study
2. Organize answers into themes
3. Identify patterns and contradictions
4. Spot gaps in current research
The result?
A focused, insightful literature review that adds value to your field.
This 9-Question Literature Review Frame turns a 50-page literature review into a concise 10-page masterpiece using 9 simple questions.
1. What has been done?
2. What were the hypotheses?
3. What were the research questions?
4. How was the work done?
5. When was it done?
6. Who did it?
7. What were the main findings?
8. What were the conclusions?
9. What should be done next?
Here's how to use it:
1. Ask these questions for each relevant study
2. Organize answers into themes
3. Identify patterns and contradictions
4. Spot gaps in current research
The result?
A focused, insightful literature review that adds value to your field.
How Naval Frames:
Fame 1:
It’s “The Wisdom of Markets,” not “The Wisdom of Crowds.”
Frame 2:
It’s not 10,000 hours, it’s 10,000 iterations.
Frame 3:
If you don’t let people negotiate disputes through markets, then they will be negotiated by force.
Frame 4:
If you need a degree to do it, it’s not going to make you wealthy.
Frame 5:
Ultimately, you attract the complement of what you project.
Fame 1:
It’s “The Wisdom of Markets,” not “The Wisdom of Crowds.”
Frame 2:
It’s not 10,000 hours, it’s 10,000 iterations.
Frame 3:
If you don’t let people negotiate disputes through markets, then they will be negotiated by force.
Frame 4:
If you need a degree to do it, it’s not going to make you wealthy.
Frame 5:
Ultimately, you attract the complement of what you project.
InterplayFrames
Grow Around Them = High Agency Frame
you don’t build on nature,
you build around it.
education is about acquiring and mastering these frames, learning when and how to apply them, and developing the ability to move between them as needed.
you build around it.
education is about acquiring and mastering these frames, learning when and how to apply them, and developing the ability to move between them as needed.
The dominant frame imposed by the worst people in power and their followers traps us in a narrative that benefits them and keeps us stuck in their picture. To resist and thrive, we must reframe - change the lens through which we view ourselves, society, and the struggle we face.
When we accept their framing, we unknowingly hand it to them - giving legitimacy to their lies and destructive agenda.
When we accept their framing, we unknowingly hand it to them - giving legitimacy to their lies and destructive agenda.
>Good positioning is about framing your product in a way that maximizes how much your target customers want it.
—Rory Sutherland
> Frame your product v/s what’s already in your customer’s mind. otherwise, you’re forgettable. “all positioning is counter-positioning"
— Shaan Puri
—Rory Sutherland
> Frame your product v/s what’s already in your customer’s mind. otherwise, you’re forgettable. “all positioning is counter-positioning"
— Shaan Puri