"Here’s the advice I’d give myself if I was starting again"


Forget the token

Focus on ...

What do $ZORA, $NIL, $BERA, $GUN, and $BID all have in common?

Each one underperformed compared to pre-TGE sentiment. They launched without being fully prepared.

Why? We have a fat research piece going into the why.

In the meantime, we help to launch with confidence, stability, and the right partners in place from day one.

Because we actually do the work:
- Audit the model
- Fix emissions
- Negotiate every deal
- Sniper-proof TGEs
- Build real demand
- Strong partnerships with the best players

This is how founders earn trust, and keep it.

Most DeFi strategies look like this:

1. Launch pool

2. Pray

We broke down a real DeFi strategy you can actually use, mapping out the pools you can build and how they connect.

Read now:
https://x.com/SimplicityWeb3/status/1927293474530894110

The Philippines - a country where nearly half the population doesn’t have a bank account,
but almost everyone has internet access.

It’s a near-perfect environment for crypto adoption and scaling.

Our co-founder Daniel Malinovski will be in Manila next week for AIBC x SiGMA, speaking on a panel about AI-powered startups. Come see him!

📍 SMX Convention Center
June 4, 13:45–14:15

With:
Leah Callon-Butler (Director, Emfarsis)
Myrtle Anne Ramos (CEO, Block Tides)
Anton Golub (CBO, freedx)

Picking your TGE partners is like picking your co-founders.
Do it right, or enjoy the long slow bleed.


The devil’s in the due diligence:

- Check their past work.
- Talk to projects they’ve supported.
- And read the contract. Every line. Twice.


We saw one agency contract that basically said:

“If we mess up, it’s not our fault. You're on your own”


If someone wrecks your launch with a careless post or shady campaign, you want that responsibility to be somewhere.

Go with who’s accountable.

First-time founders chase everything. Experienced ones chase one thing: revenue.

Here’s the truth Alex wishes he knew earlier



More alpha: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j

Everyone wants their TGE to go well.
But most teams have no idea what “go well” actually means.

One of the angles we analyzed in our latest report was marketing.

Our researchers audited the marketing behind every major TGE of 2025: every tweet, every article, every listing post.


We tagged and logged:

– Types of post (teaser, investigation, meme, launch news, etc)
– Timing (pre-TGE, TGE, post)
– Tone, emoji use, call to action
– Engagement: views, likes, replies, RTs
– Media coverage: when, where, and how often
– Coordination with listings
And other key criteria.


This level of analysis gives us a practical benchmark - so our clients don’t just copy what worked once, but know why it worked.

Our full-scale TGE performance analysis is on the way. Stay tuned

Our client Assisterr AI ($ASRR) is listing on Binance Alpha tomorrow!


We’re proud that Assisterr AI has been selected for this opportunity. Tokens featured on Binance Alpha are handpicked using Binance’s expertise and proprietary insights, serving as a pre-listing selection pool. It brings greater transparency to how tokens are considered for future exchange listings.

There are a few ways to sniper-proof a TGE.

This is super mega alpha, so we’re not gonna spell it all out.


But here’s the high-level gameplan:

1. Launch on a CEX first, then on a DEX.

Yes, this sounds backwards. Especially if you’ve ever dealt with CEXs. But this works if you actually want to stop snipers.

2. Use real anti-snipe contracts.

Audited, battle-tested, and created by a team with experience sniping.

3. White hat snipe yourself.

You heard right, front-run the front-runners.


That’s all we’ll say for now.

If you want the full setup, you know where to find us.

At first glance, a token that pumps 10x on launch might seem like a win. But zoom out, and the picture tells a different story.

In this quick breakdown, we compare two recent examples: Story Protocol and $Trump, to learn what signals a healthy launch.

Every founder dreams of launching on Binance. But that dream can turn into a disaster.

Here’s what really happens behind the scenes and why some of the most promising tokens struggle right after being listed there.

High posting volume doesn’t translate into high engagement

GoPlus, SonicSVM, and RedStone posted a lot, but didn’t really get high engagement relative to their user base and compared to incentivized posts (campaigns/TGE posts)


Full TGE breakdown goes live shortly.

On April 29, we hosted a workshop during Token2049 at Coinvesting (DIFC), focused on scaling real-world AI startups.

Together with Cambridge PhDs from Apta.ai, we covered fundraising, token design, and common pitfalls most AI teams face.

If you missed it, here’s the full recap!

Low float, high FDV.
Why does it remain the default structure for so many launches?

Our co-founder Daniel Malinovski explains what founders need to understand before following suit.

Yesterday in Manila, our co-founder Daniel Malinovski joined a panel at AIBC x SiGMA to dive into AI, startups, and what it actually takes to build in 2025.

Excited to keep expanding into new regions!

We run this type of modeling for all our clients before launch


Founders keep overestimating buy pressure, assuming users will magically absorb their emissions, and then act surprised when price collapses. But the math never lied - it just wasn’t modeled.

In this video, Alex breaks down exactly:

Why your token price goes down,

How much you actually earn when selling tokens,

Why liquidity matters more than market cap,

How most FDVs are completely disconnected from reality,

And more.


If you're gearing up for a launch or wondering why your token is not doing well, this is the one you need to watch:

https://youtu.be/qCan7zUcNQ4?si=XHnVtC4b3oTDTjEs

Many founders assume failed TGEs are the result of weak tokenomics or poor marketing.

In reality, the biggest risks to your token happen long before launch.

If you’re preparing to go live, this advice is worth your time