For Portal to Bitcoin (FDV $620M), we built a custom emissions calculator from scratch.
It shows exactly how emissions behave based on different inputs, such as:
🔹how many tokens are distributed per user
🔹how quickly rewards dry up
🔹when the model becomes outright unprofitable
🔹every starting and ending transaction
🔹how much gas is earned per tx
🔹how much is minted and when
🔹how TX fees compare to TX values
🔹how much validators should stake
🔹how long the hype loop actually lasts before tokens run out
And that’s just part of it. The calculator is color-coded, visual, and clear.
Our client just needs to plug in real data, tweak the levers, and see the outcomes.
This is the kind of work we do at Simplicity - and the results our clients get.
It shows exactly how emissions behave based on different inputs, such as:
🔹how many tokens are distributed per user
🔹how quickly rewards dry up
🔹when the model becomes outright unprofitable
🔹every starting and ending transaction
🔹how much gas is earned per tx
🔹how much is minted and when
🔹how TX fees compare to TX values
🔹how much validators should stake
🔹how long the hype loop actually lasts before tokens run out
And that’s just part of it. The calculator is color-coded, visual, and clear.
Our client just needs to plug in real data, tweak the levers, and see the outcomes.
This is the kind of work we do at Simplicity - and the results our clients get.
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Do you think massive trading volume is a good sign for a new token?
Then you’re missing the larger picture and here's what the charts don't show you.
Then you’re missing the larger picture and here's what the charts don't show you.
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Utilities, Economy, Tokenomics: Watch the Releaf Client Example
For our client Releaf, we designed their full token economy, supported the development of token systems, shaped key policy layers, and of course, built out the tokenomics.
In this video walkthrough, we break down:
▶️ How to design utilities that actually align users and token holders.
▶️ How to build an economy that scales without being gamed.
▶️ How to structure tokenomics that investors, users, and exchanges actually trust.
Watch now:
https://youtu.be/ElOxLxN9OZY?si=LwIHUkO6Rq_JbNxC
For our client Releaf, we designed their full token economy, supported the development of token systems, shaped key policy layers, and of course, built out the tokenomics.
In this video walkthrough, we break down:
Watch now:
https://youtu.be/ElOxLxN9OZY?si=LwIHUkO6Rq_JbNxC
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Utilities, Economy, Tokenomics: Real Client Example
Most founders massively underestimate how hard it is to design utilities, policies, and tokenomics.
In this walkthrough, we show you a real client example, a remittance Layer 1 protocol, and break down step by step:
1. How to design utilities that actually…
In this walkthrough, we show you a real client example, a remittance Layer 1 protocol, and break down step by step:
1. How to design utilities that actually…
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Binance carried 34% of all new token spot volumes in 2025 (with $133B YTD), but biggest volume doesn’t equate to best returns
Their volume dominance seems like a bullish indicator for new tokens... if you don't look at the charts.
Source
Their volume dominance seems like a bullish indicator for new tokens... if you don't look at the charts.
Source
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How we helped a client cut cost per conversion by 3.2x
In this video, we share some tips and spill the tea on how we run ads for our marketing clients. Watch now to learn:
✅ Why Google Discovery Ads are the hidden gem
✅ How to use AI + keyword themes to guide Google
✅ How to filter out garbage traffic and double down on high-intent users
✅ Ad policy hacks: how to get campaigns approved
And more.
https://youtu.be/VNjXn2TTR8I?si=lzk6oIoLvpUJ7bAe
In this video, we share some tips and spill the tea on how we run ads for our marketing clients. Watch now to learn:
✅ Why Google Discovery Ads are the hidden gem
✅ How to use AI + keyword themes to guide Google
✅ How to filter out garbage traffic and double down on high-intent users
✅ Ad policy hacks: how to get campaigns approved
And more.
https://youtu.be/VNjXn2TTR8I?si=lzk6oIoLvpUJ7bAe
YouTube
How to Run Web3 (Crypto) Ads in 2025
Most people think keyword research is dead in 2025 but that’s not true.
In this video, we’ll share some tips and spill the tea on how we run ads for our marketing clients. Based on experience running campaigns for 120+ Web3 projects that raised $89M+, drove…
In this video, we’ll share some tips and spill the tea on how we run ads for our marketing clients. Based on experience running campaigns for 120+ Web3 projects that raised $89M+, drove…
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We’re pleased to announce Acquire.Fi as an Event Partner for the Stablecoin Soirée | Stablecoin Summit 2025 at TOKEN2049 Singapore!
Acquire.Fi gives retail investors access to Web3 opportunities and provides startups with liquidity through M&A and fundraising. Stablecoins move further into the center of capital markets, and Acquire.Fi is building critical infrastructure connecting investors and projects.
This is a private, curated event. Message us if you are interested in joining - @Daniel_Simplicity
Acquire.Fi gives retail investors access to Web3 opportunities and provides startups with liquidity through M&A and fundraising. Stablecoins move further into the center of capital markets, and Acquire.Fi is building critical infrastructure connecting investors and projects.
This is a private, curated event. Message us if you are interested in joining - @Daniel_Simplicity
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Live Today: AMA on the Plutus Reward System ($PLU / PLUS)
We’re going to walk you through the Plutus Dual-Token Financial Model we designed, and answer your questions in real time.
📌 Link: https://x.com/i/spaces/1yNGabMonDNJj
Don't forget to set a reminder.
We’re going to walk you through the Plutus Dual-Token Financial Model we designed, and answer your questions in real time.
📌 Link: https://x.com/i/spaces/1yNGabMonDNJj
Don't forget to set a reminder.
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Our client World of Dypians is delivering spectacular results!
Since the Alpha launch on Binance, the team has been executing relentlessly - from product rollouts and ecosystem activations to recognition by BNB Chain and global exchange traction.
And now there’s more good news: Binance has announced The Blockchain 100 nominees.
It would mean a lot if you could take 3 minutes to nominate World of Dypians:
https://www.binance.com/en/square/blockchain-100-2025
Let’s help WoD get the recognition it deserves!
Since the Alpha launch on Binance, the team has been executing relentlessly - from product rollouts and ecosystem activations to recognition by BNB Chain and global exchange traction.
And now there’s more good news: Binance has announced The Blockchain 100 nominees.
It would mean a lot if you could take 3 minutes to nominate World of Dypians:
https://www.binance.com/en/square/blockchain-100-2025
Let’s help WoD get the recognition it deserves!
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Happy to have Maads joining us as an Event Partner for the Stablecoin Soirée at TOKEN2049 Singapore!
Maads is helping brands reach users in Web3 with advertising technology designed for wallets, AI, and emerging digital economies. In the era of stablecoins, Maads offers a perspective on the infrastructure needed to connect ecosystems and customers.
Our event is invite only. Message us if you’re interested - @Daniel_Simplicity
Maads is helping brands reach users in Web3 with advertising technology designed for wallets, AI, and emerging digital economies. In the era of stablecoins, Maads offers a perspective on the infrastructure needed to connect ecosystems and customers.
Our event is invite only. Message us if you’re interested - @Daniel_Simplicity
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How to design effective token-economy policies for validators? 🖥️
Some points worth keeping in mind:
- Be specific about what you’re rewarding.
- Test extremes: what happens if rewards are too high (inflation, misaligned incentives) or too low (no participation)?
- Benchmark against similar projects if unsure on where to start.
- Use formulas and calculators to simulate outcomes over time. This ensures you can scale incentives sustainably without running out of tokens.
Watch our new video now!
https://youtu.be/_oFN-Vpip7E?si=iq_nqxwXB7oAM-gD
Some points worth keeping in mind:
- Be specific about what you’re rewarding.
- Test extremes: what happens if rewards are too high (inflation, misaligned incentives) or too low (no participation)?
- Benchmark against similar projects if unsure on where to start.
- Use formulas and calculators to simulate outcomes over time. This ensures you can scale incentives sustainably without running out of tokens.
Watch our new video now!
https://youtu.be/_oFN-Vpip7E?si=iq_nqxwXB7oAM-gD
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Token Economy Policies • Simplicity Group Tokenomics Course Ep. 7
Learn how to design the numbers that govern the token economy flows.
- What are you quantifying
- How to identify the factors
- Min/max method
- How to create formulas
___
Download our free tokenomics template: https://forms.gle/x1AcgBAabwhbj5XP8 …
- What are you quantifying
- How to identify the factors
- Min/max method
- How to create formulas
___
Download our free tokenomics template: https://forms.gle/x1AcgBAabwhbj5XP8 …
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We’re bringing together some of the most influential voices in Web3 and finance for the Stablecoin Soirée at TOKEN2049 Singapore.
Confirmed speakers include:
▪️John Cahill, COO Asia at Galaxy
▪️Evan Auyang, Group President at Animoca Brands
▪️Adrian Fritz, VP & Global Head of Research at 21Shares
▪️Harrison Frye, Co-Founder & Chief Growth Officer at Acquire.Fi
This is a private, curated event focused on stablecoins, liquidity, and the infrastructure shaping digital economies.
Confirmed speakers include:
▪️John Cahill, COO Asia at Galaxy
▪️Evan Auyang, Group President at Animoca Brands
▪️Adrian Fritz, VP & Global Head of Research at 21Shares
▪️Harrison Frye, Co-Founder & Chief Growth Officer at Acquire.Fi
This is a private, curated event focused on stablecoins, liquidity, and the infrastructure shaping digital economies.
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RWA issuers have brought $7.2B of real world assets on-chain, but the top 4 control 70%+ of deployed capital
The leaders:
- BlackRock | 28% share
- Ondo | 17.4%
- Superstate | 15.2%
- Tradable | 11.3%
Source
The leaders:
- BlackRock | 28% share
- Ondo | 17.4%
- Superstate | 15.2%
- Tradable | 11.3%
Source
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