How we helped a client cut cost per conversion by 3.2x
In this video, we share some tips and spill the tea on how we run ads for our marketing clients. Watch now to learn:
✅ Why Google Discovery Ads are the hidden gem
✅ How to use AI + keyword themes to guide Google
✅ How to filter out garbage traffic and double down on high-intent users
✅ Ad policy hacks: how to get campaigns approved
And more.
https://youtu.be/VNjXn2TTR8I?si=lzk6oIoLvpUJ7bAe
In this video, we share some tips and spill the tea on how we run ads for our marketing clients. Watch now to learn:
✅ Why Google Discovery Ads are the hidden gem
✅ How to use AI + keyword themes to guide Google
✅ How to filter out garbage traffic and double down on high-intent users
✅ Ad policy hacks: how to get campaigns approved
And more.
https://youtu.be/VNjXn2TTR8I?si=lzk6oIoLvpUJ7bAe
YouTube
How to Run Web3 (Crypto) Ads in 2025
Most people think keyword research is dead in 2025 but that’s not true.
In this video, we’ll share some tips and spill the tea on how we run ads for our marketing clients. Based on experience running campaigns for 120+ Web3 projects that raised $89M+, drove…
In this video, we’ll share some tips and spill the tea on how we run ads for our marketing clients. Based on experience running campaigns for 120+ Web3 projects that raised $89M+, drove…
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We’re pleased to announce Acquire.Fi as an Event Partner for the Stablecoin Soirée | Stablecoin Summit 2025 at TOKEN2049 Singapore!
Acquire.Fi gives retail investors access to Web3 opportunities and provides startups with liquidity through M&A and fundraising. Stablecoins move further into the center of capital markets, and Acquire.Fi is building critical infrastructure connecting investors and projects.
This is a private, curated event. Message us if you are interested in joining - @Daniel_Simplicity
Acquire.Fi gives retail investors access to Web3 opportunities and provides startups with liquidity through M&A and fundraising. Stablecoins move further into the center of capital markets, and Acquire.Fi is building critical infrastructure connecting investors and projects.
This is a private, curated event. Message us if you are interested in joining - @Daniel_Simplicity
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Live Today: AMA on the Plutus Reward System ($PLU / PLUS)
We’re going to walk you through the Plutus Dual-Token Financial Model we designed, and answer your questions in real time.
📌 Link: https://x.com/i/spaces/1yNGabMonDNJj
Don't forget to set a reminder.
We’re going to walk you through the Plutus Dual-Token Financial Model we designed, and answer your questions in real time.
📌 Link: https://x.com/i/spaces/1yNGabMonDNJj
Don't forget to set a reminder.
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Our client World of Dypians is delivering spectacular results!
Since the Alpha launch on Binance, the team has been executing relentlessly - from product rollouts and ecosystem activations to recognition by BNB Chain and global exchange traction.
And now there’s more good news: Binance has announced The Blockchain 100 nominees.
It would mean a lot if you could take 3 minutes to nominate World of Dypians:
https://www.binance.com/en/square/blockchain-100-2025
Let’s help WoD get the recognition it deserves!
Since the Alpha launch on Binance, the team has been executing relentlessly - from product rollouts and ecosystem activations to recognition by BNB Chain and global exchange traction.
And now there’s more good news: Binance has announced The Blockchain 100 nominees.
It would mean a lot if you could take 3 minutes to nominate World of Dypians:
https://www.binance.com/en/square/blockchain-100-2025
Let’s help WoD get the recognition it deserves!
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Happy to have Maads joining us as an Event Partner for the Stablecoin Soirée at TOKEN2049 Singapore!
Maads is helping brands reach users in Web3 with advertising technology designed for wallets, AI, and emerging digital economies. In the era of stablecoins, Maads offers a perspective on the infrastructure needed to connect ecosystems and customers.
Our event is invite only. Message us if you’re interested - @Daniel_Simplicity
Maads is helping brands reach users in Web3 with advertising technology designed for wallets, AI, and emerging digital economies. In the era of stablecoins, Maads offers a perspective on the infrastructure needed to connect ecosystems and customers.
Our event is invite only. Message us if you’re interested - @Daniel_Simplicity
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How to design effective token-economy policies for validators? 🖥️
Some points worth keeping in mind:
- Be specific about what you’re rewarding.
- Test extremes: what happens if rewards are too high (inflation, misaligned incentives) or too low (no participation)?
- Benchmark against similar projects if unsure on where to start.
- Use formulas and calculators to simulate outcomes over time. This ensures you can scale incentives sustainably without running out of tokens.
Watch our new video now!
https://youtu.be/_oFN-Vpip7E?si=iq_nqxwXB7oAM-gD
Some points worth keeping in mind:
- Be specific about what you’re rewarding.
- Test extremes: what happens if rewards are too high (inflation, misaligned incentives) or too low (no participation)?
- Benchmark against similar projects if unsure on where to start.
- Use formulas and calculators to simulate outcomes over time. This ensures you can scale incentives sustainably without running out of tokens.
Watch our new video now!
https://youtu.be/_oFN-Vpip7E?si=iq_nqxwXB7oAM-gD
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YouTube
Token Economy Policies • Simplicity Group Tokenomics Course Ep. 7
Learn how to design the numbers that govern the token economy flows.
- What are you quantifying
- How to identify the factors
- Min/max method
- How to create formulas
___
Download our free tokenomics template: https://forms.gle/x1AcgBAabwhbj5XP8 …
- What are you quantifying
- How to identify the factors
- Min/max method
- How to create formulas
___
Download our free tokenomics template: https://forms.gle/x1AcgBAabwhbj5XP8 …
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We’re bringing together some of the most influential voices in Web3 and finance for the Stablecoin Soirée at TOKEN2049 Singapore.
Confirmed speakers include:
▪️John Cahill, COO Asia at Galaxy
▪️Evan Auyang, Group President at Animoca Brands
▪️Adrian Fritz, VP & Global Head of Research at 21Shares
▪️Harrison Frye, Co-Founder & Chief Growth Officer at Acquire.Fi
This is a private, curated event focused on stablecoins, liquidity, and the infrastructure shaping digital economies.
Confirmed speakers include:
▪️John Cahill, COO Asia at Galaxy
▪️Evan Auyang, Group President at Animoca Brands
▪️Adrian Fritz, VP & Global Head of Research at 21Shares
▪️Harrison Frye, Co-Founder & Chief Growth Officer at Acquire.Fi
This is a private, curated event focused on stablecoins, liquidity, and the infrastructure shaping digital economies.
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RWA issuers have brought $7.2B of real world assets on-chain, but the top 4 control 70%+ of deployed capital
The leaders:
- BlackRock | 28% share
- Ondo | 17.4%
- Superstate | 15.2%
- Tradable | 11.3%
Source
The leaders:
- BlackRock | 28% share
- Ondo | 17.4%
- Superstate | 15.2%
- Tradable | 11.3%
Source
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BTC unrealized profit taking is less prominent after every price surge
On-chain data shows rallies aren’t met with the same intensity of selling as in past cycles, reflecting growing conviction among investors compared to previous cycles
Source
On-chain data shows rallies aren’t met with the same intensity of selling as in past cycles, reflecting growing conviction among investors compared to previous cycles
Source
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Aster & Lighter both surpassed Hyperliquid in 24h trading volume
Yet Hyperliquid remains the leading perps DEX. Why? Open Interest:
- Aster | $35.9B 24h volume | OI: $1.13B
- Lighter | $10.6B 24h volume | OI: $1.1B
- Hyperliquid | $10.1B 24h volume | OI: $13B ✓
Source
Yet Hyperliquid remains the leading perps DEX. Why? Open Interest:
- Aster | $35.9B 24h volume | OI: $1.13B
- Lighter | $10.6B 24h volume | OI: $1.1B
- Hyperliquid | $10.1B 24h volume | OI: $13B ✓
Source
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Are you currently raising? Raising more ≠ performing better
We analyzed 40 tokens and 50,000+ data points comparing fundraising size to token price performance one week and one month post-launch.
📊 Result?
No correlation.
Raising more money doesn’t mean your token performs better or worse.
Full report
We analyzed 40 tokens and 50,000+ data points comparing fundraising size to token price performance one week and one month post-launch.
📊 Result?
No correlation.
Raising more money doesn’t mean your token performs better or worse.
Full report
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4 hidden ROI of having the right advisors on your team ➡️
#1 Risks and complexity
We’ve spent over 4 years in this industry - lived it, breathed it, and guided dozens of launches while supporting more than 140 clients across every market cycle.
#2 Economic model
We provide expert guidance on both your token’s economic design and your business model’s long-term sustainability.
Our team has built 50+ tokenomics frameworks for clients with a combined FDV exceeding $2.5B.
#3 Strategic partnerships
Advisors bring industry connections that help you forge valuable partnerships and avoid the wrong ones.
We know who can accelerate your growth and who might slow it down.
#4 Credibility and reputation
A strong advisory team signals credibility and trust to the market - and to venture investors.
We’re selective with the projects we support because we stake our own reputation when we back yours.
💬 Want to learn more? Book a call now
#1 Risks and complexity
We’ve spent over 4 years in this industry - lived it, breathed it, and guided dozens of launches while supporting more than 140 clients across every market cycle.
#2 Economic model
We provide expert guidance on both your token’s economic design and your business model’s long-term sustainability.
Our team has built 50+ tokenomics frameworks for clients with a combined FDV exceeding $2.5B.
#3 Strategic partnerships
Advisors bring industry connections that help you forge valuable partnerships and avoid the wrong ones.
We know who can accelerate your growth and who might slow it down.
#4 Credibility and reputation
A strong advisory team signals credibility and trust to the market - and to venture investors.
We’re selective with the projects we support because we stake our own reputation when we back yours.
💬 Want to learn more? Book a call now
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Learn more in our research article: https://www.simplicitygroup.xyz/blog/valuing-tokens
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