Via Stuti Kathuria on Linkedin
90% of product pages struggle to convert. With conversion rates below 2%.
Mainly because of:
- Poor copy
- Poor design
- Difficult to use
Positioning as a premium brand?
Then optimizing for these is even more critical.
In this post, using Hawaii Coffee's example, I'll be sharing how you can increase your sales by improving copy, design and usability.
Below are the 8 changes I recommend -
1. Adding a short denoscription below product name. This should show the brand's personality and tell something valuable about your product.
2. Using an image that catches attention. This is key. Use an image that leaves a memorable impression.
3. Highlighting key features before add to cart CTA. These should be in bullets and each within 3 words.
4. Making sure the variants are super clear. Consider using images if selling different flavors, colors.
1/2
#howtofig@TemCooks
90% of product pages struggle to convert. With conversion rates below 2%.
Mainly because of:
- Poor copy
- Poor design
- Difficult to use
Positioning as a premium brand?
Then optimizing for these is even more critical.
In this post, using Hawaii Coffee's example, I'll be sharing how you can increase your sales by improving copy, design and usability.
Below are the 8 changes I recommend -
1. Adding a short denoscription below product name. This should show the brand's personality and tell something valuable about your product.
2. Using an image that catches attention. This is key. Use an image that leaves a memorable impression.
3. Highlighting key features before add to cart CTA. These should be in bullets and each within 3 words.
4. Making sure the variants are super clear. Consider using images if selling different flavors, colors.
1/2
#howtofig@TemCooks
5. Highlighting why someone should subscribe and not just purchase one time. This brings you recurring revenue monthly.
6. Adding short copy that builds trust in the brand and product. Don't hide this under an accordion.
7. Adding FAQs. Check with your sales/customer support team for common questions. Also these are great for SEO.
8. Adding USPs with icons. These are reasons why you should trust the brand and why the product is great.
Other design changes I made:
- Increased font size in places
- Removed the image thumbnails
- Moved price close to the product name
- Added the weight next to price to show value
- Added service USPs below add-to-cart CTA
2/2
6. Adding short copy that builds trust in the brand and product. Don't hide this under an accordion.
7. Adding FAQs. Check with your sales/customer support team for common questions. Also these are great for SEO.
8. Adding USPs with icons. These are reasons why you should trust the brand and why the product is great.
Other design changes I made:
- Increased font size in places
- Removed the image thumbnails
- Moved price close to the product name
- Added the weight next to price to show value
- Added service USPs below add-to-cart CTA
2/2
A lot of designers get stuck thinking their value is tied to the hours they put in or the tools they use. But clients don’t pay for pretty designs—they pay for solutions that help their business grow.
Shifting to a business mindset means understanding the bigger picture—how design impacts branding, marketing, and sales. Once you start focusing on results and positioning yourself as a problem solver, it’s easier to charge what your work is truly worth.
It’s not about working harder or taking on more clients—it’s about working smarter and delivering real value. That’s the shift every designer needs to make.
Shifting to a business mindset means understanding the bigger picture—how design impacts branding, marketing, and sales. Once you start focusing on results and positioning yourself as a problem solver, it’s easier to charge what your work is truly worth.
It’s not about working harder or taking on more clients—it’s about working smarter and delivering real value. That’s the shift every designer needs to make.
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New figma update
shift+cmd click () or shift+ctrl click (⊞) to create a variable while on the eye dropper tool
shift+cmd click () or shift+ctrl click (⊞) to create a variable while on the eye dropper tool
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So i tried apple’s new fancy “notebook” calculator
Apparently shit doesnt even handle quadratics😹😹😹
Apparently shit doesnt even handle quadratics😹😹😹
Forwarded from Robi makes stuff (Robi)
me after drinking a lot of coffee waiting for it to propagate just like my dns records
😁1