Brand Strategy vs. Brand Identity: Understanding the Difference

Many people mistakenly believe that Brand Identity is the same as Brand Strategy. In reality, brand identity refers to the visual aspects of a brand—like logos, colors, and design—but Brand Strategy encompasses the entire blueprint that shapes how a brand communicates and behaves in the market.

above image highlights the two key pillars of Brand Strategy: Strategic Direction and Strategic Expression.

Brand Substance: This is the foundation of your brand. It answers key questions like "what is the brand’s purpose? What vision and mission drive it? What are its core values?"
Positioning: where the brand stands in relation to its audience and competitors. It’s about understanding the audience, assessing the competition, and finding the unique difference that sets your brand apart.
Character: The brand’s personality and voice. How should the brand "sound" when it speaks to its audience? What tone of voice best reflects the brand’s core identity and values?
Verbal Expression: This includes the brand’s messaging frameworks and storytelling. It’s how the brand communicates its promises, through taglines, stories, and consistent messaging across touchpoints.
Visual Expression: The brand’s outward identity. This covers everything from the logo and color palette to visual elements that ensure a consistent, recognizable presence across platforms.
By integrating both strategic direction and expression, a brand can create a seamless and impactful presence. Brand strategy defines who you are, and brand identity is how you express that strategy visually.

these names on dribbble😭😭

https://fonts.geez.org/ save and thank me later

How vim users think their (imaginary) wife speaks of them

Lets gooo

here is some patterns for a dark background:)
https://www.figma.com/design/zz7X4AhHFqQtWB6cPiI6on/Patterns-(Community)?node-id=0-1&t=GCWDzIB9CiUn69WS-1

Getting on one is an adventure thats for sure😁

Password: thankyougeezfonts

NB: This is a free preview font limited to only Ethiopic characters, where as the paid one includes a full set of Ethiopic and Latin including numbers and punctuations.

this is how it looks... closest geez font we have to a pixelated effect
but it does the job if you are looking to use it for a game or sth

no other variants for the font too but offset path effect on illustrator, adjusted depending on your font size does the job

"Bela Hidase Qedmo" New Amharic Font by @belagraph

Playful font

she knowles is trending😭😭

👋Hi enthusiasts

iCog (formally known as iCog-ACC) is excited to host a series of AI events designed to explore key topics in artificial intelligence. The events will be divided into three instalments  each featuring insightful panel discussions with experts and thought leaders from the AI community. This form is for the first event in the series, scheduled to take place on October 17, 2024 from 6:00 pm - 8:00 pm. 

Additionally, you will get the chance to network with like minded professionals and innovators


Don't miss out


Event 1: AI in focus series - Part I
Date :  date October 17,2024
Venue :  Lingo tower, 12th floor
Location: on A road from Edna mall to Bole atlas in front of sheger building


Fill the Form below:

https://docs.google.com/forms/d/e/1FAIpQLScqC74UH2UwZJaliceAxxZRjR27H-F4U5f62kLDJskZYH_JIA/viewform


#AI #ArtificialIntelligence #iCog #tech

@the_kaleidoscope
@the_kaleidoscope

I love my friends🤣🤣🤣

Favicon mockup

this paper bag and box mockup probably will have you covered for everything gift /shopping bag related mockup needs.