AppMagic Nominated for Best Analytics Tool – Just a Few Days Left to Vote For Us!
We’re excited to share that AppMagic has been shortlisted by the leading industrial media Pocket Gamer in the ‘Best Analytics/Data Tool’ category! ⭐️
This nomination reflects the hard work our team has put into evolving our toolset and growing our team over the past year.
🏁 Only 3 days left — voting closes on July 31!
Help us take the top spot, cast your vote here.
We’re excited to share that AppMagic has been shortlisted by the leading industrial media Pocket Gamer in the ‘Best Analytics/Data Tool’ category! ⭐️
This nomination reflects the hard work our team has put into evolving our toolset and growing our team over the past year.
🏁 Only 3 days left — voting closes on July 31!
Help us take the top spot, cast your vote here.
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Casual LiveOps Report H1 2025
Download the report here ✨
Across 70 slides packed with data and insights, we explore how LiveOps evolved in Casual games during H1 2025:
1️⃣ How the Casual genre and its subgenres performed in H1 2025 by revenue and downloads
2️⃣ The best and worst performing LiveOps mechanics: Plinko, Fishing, Racing, Digging, and more
3️⃣ A breakdown of LiveOps strategies across the top 4 casual subgenres: Casual, Puzzle, Casino, and Hybridcasual
These insights will help you navigate the key trends and innovations in Casual genre LiveOps—so you can evolve your growth strategies to your advantage 🤝
Enjoy the read!
Download the report here ✨
Across 70 slides packed with data and insights, we explore how LiveOps evolved in Casual games during H1 2025:
1️⃣ How the Casual genre and its subgenres performed in H1 2025 by revenue and downloads
2️⃣ The best and worst performing LiveOps mechanics: Plinko, Fishing, Racing, Digging, and more
3️⃣ A breakdown of LiveOps strategies across the top 4 casual subgenres: Casual, Puzzle, Casino, and Hybridcasual
These insights will help you navigate the key trends and innovations in Casual genre LiveOps—so you can evolve your growth strategies to your advantage 🤝
Enjoy the read!
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LiveOps Report Key Numbers.pdf
2.4 MB
Casual LiveOps Report H1 2025 in Numbers
Last week we released our first full-format pdf report on Casual LiveOps strategies! Read it here 💡
The report is packed with both mechanic deep-dives and market analysis pages. Here are a few key numbers you don’t want to miss:
10% → Increase in the number of LiveOps in casual games quarter-over-quarter
82% → Casual games that launched at least one event in H1 2025
70% → Share of casual games using the Race mechanic in their LiveOps
⚠️ There’s a recent LiveOps mechanic that quickly became popular and is already featured in 11% of the casual games!
Which one? You will find the answer in the full version of the report 😉
Last week we released our first full-format pdf report on Casual LiveOps strategies! Read it here 💡
The report is packed with both mechanic deep-dives and market analysis pages. Here are a few key numbers you don’t want to miss:
10% → Increase in the number of LiveOps in casual games quarter-over-quarter
82% → Casual games that launched at least one event in H1 2025
70% → Share of casual games using the Race mechanic in their LiveOps
⚠️ There’s a recent LiveOps mechanic that quickly became popular and is already featured in 11% of the casual games!
Which one? You will find the answer in the full version of the report 😉
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Homescapes Reaches $6B in Lifetime User Spending
Homescapes ranks as the 4th top-grossing Match-3 game, contributing 10% of the genre's revenue up to date 💪
It also confidently takes second place in Playrix’s portfolio, contributing 28% of the company’s total lifetime revenue — second only to Gardenscapes!
While the game peaked at $69M per month back in 2021, it still earns a solid $26M monthly — ahead of most noscripts outside the Match-3 top 5 ⭐️
At the same time, downloads have dropped more noticeably than revenue, and if we check the RpD graph, we’ll see it keeps growing.
This reflects the game’s maturity and its success in retaining and monetizing a loyal user base — thanks to diverse LiveOps, a smart monetization mix, and an emotional storyline paired with a renovation meta, constantly supported by fresh content ✨
Explore more Homescapes metrics on its AppMagic page!
Homescapes ranks as the 4th top-grossing Match-3 game, contributing 10% of the genre's revenue up to date 💪
It also confidently takes second place in Playrix’s portfolio, contributing 28% of the company’s total lifetime revenue — second only to Gardenscapes!
While the game peaked at $69M per month back in 2021, it still earns a solid $26M monthly — ahead of most noscripts outside the Match-3 top 5 ⭐️
At the same time, downloads have dropped more noticeably than revenue, and if we check the RpD graph, we’ll see it keeps growing.
This reflects the game’s maturity and its success in retaining and monetizing a loyal user base — thanks to diverse LiveOps, a smart monetization mix, and an emotional storyline paired with a renovation meta, constantly supported by fresh content ✨
Explore more Homescapes metrics on its AppMagic page!
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Casual Games Report H1 2025: Three Genres Driving 80% of Revenue
We’re going strong for the second week with the release of our next mid-year staple — the Casual Games Report for H1 2025 🔥
What awaits you in the report:
1️⃣ A dynamic analysis of the three largest Casual genres: Puzzle, Casino, and Simulation.
2️⃣ Deconstruction of the leading Puzzle subgenres: Match-3, Merge, and Match-2 Blast.
3️⃣ A breakdown of the fastest-growing subgenres, including Hybridcasual Puzzle and Plinko.
This report will help you choose the right genre for your next noscript, see what’s trending among the top-performing games, and optimize your budget according to market shifts.
As always, we’re grateful for your feedback, and hope you’ll enjoy the read! 😊
We’re going strong for the second week with the release of our next mid-year staple — the Casual Games Report for H1 2025 🔥
What awaits you in the report:
1️⃣ A dynamic analysis of the three largest Casual genres: Puzzle, Casino, and Simulation.
2️⃣ Deconstruction of the leading Puzzle subgenres: Match-3, Merge, and Match-2 Blast.
3️⃣ A breakdown of the fastest-growing subgenres, including Hybridcasual Puzzle and Plinko.
This report will help you choose the right genre for your next noscript, see what’s trending among the top-performing games, and optimize your budget according to market shifts.
As always, we’re grateful for your feedback, and hope you’ll enjoy the read! 😊
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Casual Report H1 2025: Growing, Declining and Hanging In There Genres
Last week, we released our staple mid-year report on the Casual games market 🔥
We know your time is precious, so here are three key insights to help you turn the Casual market to your advantage:
1️⃣ Match-3, Merge-2, and Farming genres keep growing — a proof that even mature noscripts can reach new all-time highs with the right LiveOps and monetization strategies.
2️⃣ Match 3D has declined after a major peak and is now stabilizing at revenue levels far below the Casual top tier.
3️⃣ Casual Casino is recalibrating after the explosive success of Monopoly Go!, settling into a new post-boom normal.
⭐️ And finally — there’s a new rising star among genres, with one of its subgenres growing 12x in revenue YoY!
Which one is it? We’ve got the answer in the report — go take a look 😉
Last week, we released our staple mid-year report on the Casual games market 🔥
We know your time is precious, so here are three key insights to help you turn the Casual market to your advantage:
1️⃣ Match-3, Merge-2, and Farming genres keep growing — a proof that even mature noscripts can reach new all-time highs with the right LiveOps and monetization strategies.
2️⃣ Match 3D has declined after a major peak and is now stabilizing at revenue levels far below the Casual top tier.
3️⃣ Casual Casino is recalibrating after the explosive success of Monopoly Go!, settling into a new post-boom normal.
⭐️ And finally — there’s a new rising star among genres, with one of its subgenres growing 12x in revenue YoY!
Which one is it? We’ve got the answer in the report — go take a look 😉
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Top 10 Casual Subgenres H1 2025 Worldwide
In H1 2025, global Casual games revenue grew by 0.8% year-over-year (YoY), reaching $12B in net IAP revenue 🔥
Three genres — Puzzle, Casino, and Simulation — generated 80% of the total. Puzzle showed a confident 14% YoY growth, driven by mature hits like Royal Match and Candy Crush Saga, which together accounted for 30% of the genre’s revenue in H1 2025.
Casino saw a decline after the 2024 revenue peak of Monopoly Go!, with the genre now settling into a new normal as the game’s numbers stabilise 🧘
The fastest-growing genre among the top 10 was Arcade, up 26% YoY to $316M, powered by the 2023 release — Zombie Miner: Gold Tycoon. In H1 2025, the game’s monthly revenue is already on par with the all-time favourite Gold & Goblins: Mining Games.
Learn more about Casual genre trends in our latest report 💡
In H1 2025, global Casual games revenue grew by 0.8% year-over-year (YoY), reaching $12B in net IAP revenue 🔥
Three genres — Puzzle, Casino, and Simulation — generated 80% of the total. Puzzle showed a confident 14% YoY growth, driven by mature hits like Royal Match and Candy Crush Saga, which together accounted for 30% of the genre’s revenue in H1 2025.
Casino saw a decline after the 2024 revenue peak of Monopoly Go!, with the genre now settling into a new normal as the game’s numbers stabilise 🧘
The fastest-growing genre among the top 10 was Arcade, up 26% YoY to $316M, powered by the 2023 release — Zombie Miner: Gold Tycoon. In H1 2025, the game’s monthly revenue is already on par with the all-time favourite Gold & Goblins: Mining Games.
Learn more about Casual genre trends in our latest report 💡
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Casual Games + LiveOps: Two Must-Read Reports This August
The last few weeks were quite insightful for the industry, as AppMagic released two major reports.
If you missed them, here’s a quick way to catch up:
👉 Start with the Casual Report H1 2025 to find out which genres are on the rise and still have a low entry barrier
👉 Continue with the Casual LiveOps Report H1 2025 to learn which LiveOps mechanics showed the best results
So, if you’re already working in the Casual genre or just planning to enter it, you’ll get a handful of insights to successfully advance your game 😎
The last few weeks were quite insightful for the industry, as AppMagic released two major reports.
If you missed them, here’s a quick way to catch up:
👉 Start with the Casual Report H1 2025 to find out which genres are on the rise and still have a low entry barrier
👉 Continue with the Casual LiveOps Report H1 2025 to learn which LiveOps mechanics showed the best results
So, if you’re already working in the Casual genre or just planning to enter it, you’ll get a handful of insights to successfully advance your game 😎
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Media is too big
VIEW IN TELEGRAM
Singular Released Q3 2025 Trends Report Backed by AppMagic Intelligence
We’re glad to announce that our partners at Singular released their new quarterly report featuring some extra special insights on mobile apps and game genres — powered by AppMagic data 😉
Alongside the hottest genres, the report also uncovers:
— Global ad spend trends
— Regional trends in key metrics (CPI, CTR, COM, IPM)
— Monetization trends
— Singular ROI Index 2025
Smart insights for effective strategies of tomorrow await you here 💡
We’re glad to announce that our partners at Singular released their new quarterly report featuring some extra special insights on mobile apps and game genres — powered by AppMagic data 😉
Alongside the hottest genres, the report also uncovers:
— Global ad spend trends
— Regional trends in key metrics (CPI, CTR, COM, IPM)
— Monetization trends
— Singular ROI Index 2025
Smart insights for effective strategies of tomorrow await you here 💡
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Mytona Arrived at $1B User Spending
In the past few years, Mytona has reached a steady IAP revenue plateau, averaging $4.5M a month.
Most of this revenue comes from two noscripts:
1️⃣ Seekers Notes: Hidden Objects — responsible for 58% of the publisher’s lifetime revenue. The game also ranks among the top two in the Hidden Objects genre, accounting for 14% of the market lifetime revenue.
2️⃣ Cooking Diary: Restaurant Game — contributes 39% of Mytona’s total revenue and 0.6% of the Simulation genre lifetime revenue.
Explore more on Mytona’s public page at AppMagic ✨
In the past few years, Mytona has reached a steady IAP revenue plateau, averaging $4.5M a month.
Most of this revenue comes from two noscripts:
1️⃣ Seekers Notes: Hidden Objects — responsible for 58% of the publisher’s lifetime revenue. The game also ranks among the top two in the Hidden Objects genre, accounting for 14% of the market lifetime revenue.
2️⃣ Cooking Diary: Restaurant Game — contributes 39% of Mytona’s total revenue and 0.6% of the Simulation genre lifetime revenue.
Explore more on Mytona’s public page at AppMagic ✨
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Grok vs ChatGPT: Holding the top two spots in the market, these apps seem close. But in reality, they’re worlds apart:
This July, a new version of Elon Musk’s Grok was released with live web + X search and automatic LLM selection. But let’s be honest — the real buzz came from the anime assistant girl.
The buzz was so loud, that in just three days after launch, Grok’s daily revenue jumped 5x to $390K 🚀
Check out yourself!
Soon after, ChatGPT rolled out its own update with automatic model selection. Everything got smoother, smarter — and yes, finally no more confusing model switcher UI. The effect on revenue though was there: +11%, up to $7.3M daily.
Though both apps sit at the top of the AI Chatbot charts, Grok’s revenue is still 30x smaller 🤯
It’s clear ChatGPT was the first app to truly make AI mainstream — and breaking that dominance won’t be easy.
This July, a new version of Elon Musk’s Grok was released with live web + X search and automatic LLM selection. But let’s be honest — the real buzz came from the anime assistant girl.
The buzz was so loud, that in just three days after launch, Grok’s daily revenue jumped 5x to $390K 🚀
Check out yourself!
Soon after, ChatGPT rolled out its own update with automatic model selection. Everything got smoother, smarter — and yes, finally no more confusing model switcher UI. The effect on revenue though was there: +11%, up to $7.3M daily.
Though both apps sit at the top of the AI Chatbot charts, Grok’s revenue is still 30x smaller 🤯
It’s clear ChatGPT was the first app to truly make AI mainstream — and breaking that dominance won’t be easy.
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Top 10 Hybridcasual Games in Q2 2025: How Voodoo & Rollic Took Over
Striking 2x YoY revenue growth — and that’s not just a catchy phrase. It’s the actual performance of the Top 10 Hybridcasual games in Q2 2025 🚀
But don’t rush into building a Hybridcasual game just yet — there’s a catch! Curious what it is? Find out in our latest article!
Inside, you’ll also discover:
— Which Hybridcasual subgenre is driving this growth
— A breakdown of the newcomers in the Top 10 Grossing Hybridcasual games
— How Voodoo and Rollic are setting up the entry barrier
Don’t miss it out 😉
Striking 2x YoY revenue growth — and that’s not just a catchy phrase. It’s the actual performance of the Top 10 Hybridcasual games in Q2 2025 🚀
But don’t rush into building a Hybridcasual game just yet — there’s a catch! Curious what it is? Find out in our latest article!
Inside, you’ll also discover:
— Which Hybridcasual subgenre is driving this growth
— A breakdown of the newcomers in the Top 10 Grossing Hybridcasual games
— How Voodoo and Rollic are setting up the entry barrier
Don’t miss it out 😉
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‘How to’ with Antti Kananen: Market Segments As A Door For Deeper Analysis
Antti Kananen is a seasoned expert at full cycle game building, currently serving as Head of Games at games & leaves GmbH.
🎯 While Antti covers the full funnel, his starting point is to understand market dynamics and identify competitors that could challenge the segment leaders.
Here’s how he does it using AppMagic tools:
1️⃣ Market Segment Comparison allows him to spot shifts in the target genres.
2️⃣ Using Market Segment he understands which games caused these spikes.
3️⃣ Then he deep dives with advanced AppMagic tools like LiveOps Calendar and Monetisation Intelligence to uncover the innovations in these noscripts.
🏁 This approach allows Antti to build scalable full funnel strategies to put his games in the top percentile and be ahead of the market majority.
Antti Kananen is a seasoned expert at full cycle game building, currently serving as Head of Games at games & leaves GmbH.
🎯 While Antti covers the full funnel, his starting point is to understand market dynamics and identify competitors that could challenge the segment leaders.
Here’s how he does it using AppMagic tools:
1️⃣ Market Segment Comparison allows him to spot shifts in the target genres.
2️⃣ Using Market Segment he understands which games caused these spikes.
3️⃣ Then he deep dives with advanced AppMagic tools like LiveOps Calendar and Monetisation Intelligence to uncover the innovations in these noscripts.
🏁 This approach allows Antti to build scalable full funnel strategies to put his games in the top percentile and be ahead of the market majority.
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Voodoo’s Epic Plane Evolution: 3 Small Steps to Enter the Top 10
In just one month, Voodoo’s Hybridcasual hit Epic Plane Evolution soared from $592k to $1.4M in monthly revenue — with the US market driving the growth!
How did they pull this off? We asked the same question. That’s why we broke it down in our new article:
✈️ What gameplay changes fueled the growth?
💰How did monetization shift toward Hybridcasual?
📈 What results has the new approach delivered — and are they sustainable?
Find the answers via the link 💡
In just one month, Voodoo’s Hybridcasual hit Epic Plane Evolution soared from $592k to $1.4M in monthly revenue — with the US market driving the growth!
How did they pull this off? We asked the same question. That’s why we broke it down in our new article:
✈️ What gameplay changes fueled the growth?
💰How did monetization shift toward Hybridcasual?
📈 What results has the new approach delivered — and are they sustainable?
Find the answers via the link 💡
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Top 10 Hybridcasual Games in Q2 2025
To wrap up Q2, we’ve recently released the article on Hybridcasual games 💡
Here’re a few key insights you wouldn’t want to miss:
1️⃣ iAP revenue of the Top 10 Hybridcasual noscripts doubled year-over-year (YoY), compared to +67% YoY in Q1 2025.
2️⃣ Puzzle leads the way, accounting for 50% of Hybridcasual revenue with +137% YoY growth. Arcade follows with 35% share and +67% YoY growth.
3️⃣ Half of the top are newcomers — including Screw Sort Puzzle™-Cube Jam 3D, which grew +258% QoQ.
And that’s not all 👀
After reading the article, you’ll also find out:
— Which two studios dominate the Top 10?
— What is the 2025 Hybridcasual trend with 200+ new releases?
— Which in-game changes helped Voodoo’s Epic Plane Evolution boost revenue by +265% QoQ?
You know which link to click 😉
To wrap up Q2, we’ve recently released the article on Hybridcasual games 💡
Here’re a few key insights you wouldn’t want to miss:
1️⃣ iAP revenue of the Top 10 Hybridcasual noscripts doubled year-over-year (YoY), compared to +67% YoY in Q1 2025.
2️⃣ Puzzle leads the way, accounting for 50% of Hybridcasual revenue with +137% YoY growth. Arcade follows with 35% share and +67% YoY growth.
3️⃣ Half of the top are newcomers — including Screw Sort Puzzle™-Cube Jam 3D, which grew +258% QoQ.
And that’s not all 👀
After reading the article, you’ll also find out:
— Which two studios dominate the Top 10?
— What is the 2025 Hybridcasual trend with 200+ new releases?
— Which in-game changes helped Voodoo’s Epic Plane Evolution boost revenue by +265% QoQ?
You know which link to click 😉
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See you at WN Conference Cyprus next week
While we’re busy convincing our CEO, Max Samorukov, and our Director of Business Development, Cian O’Leary, about the importance of sunscreen in Cyprus, they’re getting ready to chat with you about the latest trends in the mobile games market.
With all the new reports we’ve just released, you can bet they’ll come prepared! 😉
While we’re busy convincing our CEO, Max Samorukov, and our Director of Business Development, Cian O’Leary, about the importance of sunscreen in Cyprus, they’re getting ready to chat with you about the latest trends in the mobile games market.
With all the new reports we’ve just released, you can bet they’ll come prepared! 😉
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Play Ventures: 5 Steps to Data-Driven Investments
For mobile gaming studios, AppMagic’s value is obvious. But for VC funds, its role might not be as clear 🤔
That’s why we invited Juha Lindell (Platform Director) and Florent Simon (Principal) from Play Ventures to share how they leverage our tools to find better deals and boost portfolio performance 💡
In this case study, we explore:
— How Play Ventures spots key market shifts and uncovers breakout segments
— How the team turns this data into actionable investment insights
— How data continues to guide their work with portfolio companies post-investment
The full piece is already live!
For mobile gaming studios, AppMagic’s value is obvious. But for VC funds, its role might not be as clear 🤔
That’s why we invited Juha Lindell (Platform Director) and Florent Simon (Principal) from Play Ventures to share how they leverage our tools to find better deals and boost portfolio performance 💡
In this case study, we explore:
— How Play Ventures spots key market shifts and uncovers breakout segments
— How the team turns this data into actionable investment insights
— How data continues to guide their work with portfolio companies post-investment
The full piece is already live!
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Top 10 Casual Releases in Summer 2025
One way to spot market trends is by tracking new releases. Let’s try it out and check the top Casual releases by Tier-1 West iAP revenue 😉
💡Go to Advanced Search > Release period ‘Jun - Aug 2025’ > Tag ‘Casual’ > Geography ‘Tier-1 West’ > Revenue ‘Lifetime’
A new Idle PRG Lootborn Warriors leads with $1M lifetime Tier-1 West iAP revenue and $11K daily revenue at the start of September.
Close behind is Farm Manager, a farming simulator that already outpaces Lootborn Warriors in daily revenue, hitting $12K in September.
Looking at the top 10 new casual releases, we can see that two games are based on international IPs—Pokémon and LEGO—highlighting the strong impact of IP usage in today’s market 🤌
And compare them with the leading Casual genre trends from August 2025!
One way to spot market trends is by tracking new releases. Let’s try it out and check the top Casual releases by Tier-1 West iAP revenue 😉
💡Go to Advanced Search > Release period ‘Jun - Aug 2025’ > Tag ‘Casual’ > Geography ‘Tier-1 West’ > Revenue ‘Lifetime’
A new Idle PRG Lootborn Warriors leads with $1M lifetime Tier-1 West iAP revenue and $11K daily revenue at the start of September.
Close behind is Farm Manager, a farming simulator that already outpaces Lootborn Warriors in daily revenue, hitting $12K in September.
Looking at the top 10 new casual releases, we can see that two games are based on international IPs—Pokémon and LEGO—highlighting the strong impact of IP usage in today’s market 🤌
And compare them with the leading Casual genre trends from August 2025!
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Can I Use AppMagic For Investment Targets Analysis?
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
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