‘How to’ with Antti Kananen: Market Segments As A Door For Deeper Analysis
Antti Kananen is a seasoned expert at full cycle game building, currently serving as Head of Games at games & leaves GmbH.
🎯 While Antti covers the full funnel, his starting point is to understand market dynamics and identify competitors that could challenge the segment leaders.
Here’s how he does it using AppMagic tools:
1️⃣ Market Segment Comparison allows him to spot shifts in the target genres.
2️⃣ Using Market Segment he understands which games caused these spikes.
3️⃣ Then he deep dives with advanced AppMagic tools like LiveOps Calendar and Monetisation Intelligence to uncover the innovations in these noscripts.
🏁 This approach allows Antti to build scalable full funnel strategies to put his games in the top percentile and be ahead of the market majority.
Antti Kananen is a seasoned expert at full cycle game building, currently serving as Head of Games at games & leaves GmbH.
🎯 While Antti covers the full funnel, his starting point is to understand market dynamics and identify competitors that could challenge the segment leaders.
Here’s how he does it using AppMagic tools:
1️⃣ Market Segment Comparison allows him to spot shifts in the target genres.
2️⃣ Using Market Segment he understands which games caused these spikes.
3️⃣ Then he deep dives with advanced AppMagic tools like LiveOps Calendar and Monetisation Intelligence to uncover the innovations in these noscripts.
🏁 This approach allows Antti to build scalable full funnel strategies to put his games in the top percentile and be ahead of the market majority.
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Voodoo’s Epic Plane Evolution: 3 Small Steps to Enter the Top 10
In just one month, Voodoo’s Hybridcasual hit Epic Plane Evolution soared from $592k to $1.4M in monthly revenue — with the US market driving the growth!
How did they pull this off? We asked the same question. That’s why we broke it down in our new article:
✈️ What gameplay changes fueled the growth?
💰How did monetization shift toward Hybridcasual?
📈 What results has the new approach delivered — and are they sustainable?
Find the answers via the link 💡
In just one month, Voodoo’s Hybridcasual hit Epic Plane Evolution soared from $592k to $1.4M in monthly revenue — with the US market driving the growth!
How did they pull this off? We asked the same question. That’s why we broke it down in our new article:
✈️ What gameplay changes fueled the growth?
💰How did monetization shift toward Hybridcasual?
📈 What results has the new approach delivered — and are they sustainable?
Find the answers via the link 💡
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Top 10 Hybridcasual Games in Q2 2025
To wrap up Q2, we’ve recently released the article on Hybridcasual games 💡
Here’re a few key insights you wouldn’t want to miss:
1️⃣ iAP revenue of the Top 10 Hybridcasual noscripts doubled year-over-year (YoY), compared to +67% YoY in Q1 2025.
2️⃣ Puzzle leads the way, accounting for 50% of Hybridcasual revenue with +137% YoY growth. Arcade follows with 35% share and +67% YoY growth.
3️⃣ Half of the top are newcomers — including Screw Sort Puzzle™-Cube Jam 3D, which grew +258% QoQ.
And that’s not all 👀
After reading the article, you’ll also find out:
— Which two studios dominate the Top 10?
— What is the 2025 Hybridcasual trend with 200+ new releases?
— Which in-game changes helped Voodoo’s Epic Plane Evolution boost revenue by +265% QoQ?
You know which link to click 😉
To wrap up Q2, we’ve recently released the article on Hybridcasual games 💡
Here’re a few key insights you wouldn’t want to miss:
1️⃣ iAP revenue of the Top 10 Hybridcasual noscripts doubled year-over-year (YoY), compared to +67% YoY in Q1 2025.
2️⃣ Puzzle leads the way, accounting for 50% of Hybridcasual revenue with +137% YoY growth. Arcade follows with 35% share and +67% YoY growth.
3️⃣ Half of the top are newcomers — including Screw Sort Puzzle™-Cube Jam 3D, which grew +258% QoQ.
And that’s not all 👀
After reading the article, you’ll also find out:
— Which two studios dominate the Top 10?
— What is the 2025 Hybridcasual trend with 200+ new releases?
— Which in-game changes helped Voodoo’s Epic Plane Evolution boost revenue by +265% QoQ?
You know which link to click 😉
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See you at WN Conference Cyprus next week
While we’re busy convincing our CEO, Max Samorukov, and our Director of Business Development, Cian O’Leary, about the importance of sunscreen in Cyprus, they’re getting ready to chat with you about the latest trends in the mobile games market.
With all the new reports we’ve just released, you can bet they’ll come prepared! 😉
While we’re busy convincing our CEO, Max Samorukov, and our Director of Business Development, Cian O’Leary, about the importance of sunscreen in Cyprus, they’re getting ready to chat with you about the latest trends in the mobile games market.
With all the new reports we’ve just released, you can bet they’ll come prepared! 😉
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Play Ventures: 5 Steps to Data-Driven Investments
For mobile gaming studios, AppMagic’s value is obvious. But for VC funds, its role might not be as clear 🤔
That’s why we invited Juha Lindell (Platform Director) and Florent Simon (Principal) from Play Ventures to share how they leverage our tools to find better deals and boost portfolio performance 💡
In this case study, we explore:
— How Play Ventures spots key market shifts and uncovers breakout segments
— How the team turns this data into actionable investment insights
— How data continues to guide their work with portfolio companies post-investment
The full piece is already live!
For mobile gaming studios, AppMagic’s value is obvious. But for VC funds, its role might not be as clear 🤔
That’s why we invited Juha Lindell (Platform Director) and Florent Simon (Principal) from Play Ventures to share how they leverage our tools to find better deals and boost portfolio performance 💡
In this case study, we explore:
— How Play Ventures spots key market shifts and uncovers breakout segments
— How the team turns this data into actionable investment insights
— How data continues to guide their work with portfolio companies post-investment
The full piece is already live!
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Top 10 Casual Releases in Summer 2025
One way to spot market trends is by tracking new releases. Let’s try it out and check the top Casual releases by Tier-1 West iAP revenue 😉
💡Go to Advanced Search > Release period ‘Jun - Aug 2025’ > Tag ‘Casual’ > Geography ‘Tier-1 West’ > Revenue ‘Lifetime’
A new Idle PRG Lootborn Warriors leads with $1M lifetime Tier-1 West iAP revenue and $11K daily revenue at the start of September.
Close behind is Farm Manager, a farming simulator that already outpaces Lootborn Warriors in daily revenue, hitting $12K in September.
Looking at the top 10 new casual releases, we can see that two games are based on international IPs—Pokémon and LEGO—highlighting the strong impact of IP usage in today’s market 🤌
And compare them with the leading Casual genre trends from August 2025!
One way to spot market trends is by tracking new releases. Let’s try it out and check the top Casual releases by Tier-1 West iAP revenue 😉
💡Go to Advanced Search > Release period ‘Jun - Aug 2025’ > Tag ‘Casual’ > Geography ‘Tier-1 West’ > Revenue ‘Lifetime’
A new Idle PRG Lootborn Warriors leads with $1M lifetime Tier-1 West iAP revenue and $11K daily revenue at the start of September.
Close behind is Farm Manager, a farming simulator that already outpaces Lootborn Warriors in daily revenue, hitting $12K in September.
Looking at the top 10 new casual releases, we can see that two games are based on international IPs—Pokémon and LEGO—highlighting the strong impact of IP usage in today’s market 🤌
And compare them with the leading Casual genre trends from August 2025!
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Can I Use AppMagic For Investment Targets Analysis?
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
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The King of Fighters AFK hits $200k daily revenue in just one week after release
Last week Netmarble launched The King of Fighters AFK, a new mobile Idle RPG noscript based on SNK’s legendary The King of Fighters franchise, which has been around since 1994. Only a week after release, the game is already pulling in $200k in daily IAP revenue and has surpassed 120k downloads!
This isn’t the first time the franchise has appeared on mobile. In AppMagic, we can track more than 40 other KOF noscripts, with the top-grossing one, KOF ’98 UM OL, generating $300M in lifetime IAP revenue since 2016 and still averaging around $15k per day 💪
What sets The King of Fighters AFK apart from the original KOF is its genre and art style. Instead of a traditional fighting game, it adopts a retro pixel look and plays as a character-collection idle RPG, offering a very different experience while still reimagining the franchise’s iconic fighters.
Explore the game’s metrics on its AppMagic public page ✨
Last week Netmarble launched The King of Fighters AFK, a new mobile Idle RPG noscript based on SNK’s legendary The King of Fighters franchise, which has been around since 1994. Only a week after release, the game is already pulling in $200k in daily IAP revenue and has surpassed 120k downloads!
This isn’t the first time the franchise has appeared on mobile. In AppMagic, we can track more than 40 other KOF noscripts, with the top-grossing one, KOF ’98 UM OL, generating $300M in lifetime IAP revenue since 2016 and still averaging around $15k per day 💪
What sets The King of Fighters AFK apart from the original KOF is its genre and art style. Instead of a traditional fighting game, it adopts a retro pixel look and plays as a character-collection idle RPG, offering a very different experience while still reimagining the franchise’s iconic fighters.
Explore the game’s metrics on its AppMagic public page ✨
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Plinko Subgenre’s Monthly IAP Revenue Grew 4x in Just 6 Months
Remember our Casual Games H1 2025 Report? That’s where we spotted Plinko as the rising star of the Casino subgenre. Here’s a quick refresher💡
Well, we kept watching — and guess what? Just a month after that report, Plinko’s monthly revenue jumped another 25%, hitting $174k!
🙋♀️ Wait, what’s Plinko again?
It’s the mechanic where players drop a ball from the top of a peg-filled board, watching it bounce unpredictably until it lands in a reward slot at the bottom.
The main troublemaker behind this spike? Plink by Pokerist. Just three months after launch, it’s already raking in $132k monthly — a hefty 76% of the subgenre’s revenue in August 2025.
But can the momentum hold? Top 10 Plinko noscripts have a habit of shooting up fast… only to tumble back down to just a few thousand dollars a month 😮💨
Have a closer look at game’s metric at its AppMagic Public page!
Remember our Casual Games H1 2025 Report? That’s where we spotted Plinko as the rising star of the Casino subgenre. Here’s a quick refresher💡
Well, we kept watching — and guess what? Just a month after that report, Plinko’s monthly revenue jumped another 25%, hitting $174k!
🙋♀️ Wait, what’s Plinko again?
It’s the mechanic where players drop a ball from the top of a peg-filled board, watching it bounce unpredictably until it lands in a reward slot at the bottom.
The main troublemaker behind this spike? Plink by Pokerist. Just three months after launch, it’s already raking in $132k monthly — a hefty 76% of the subgenre’s revenue in August 2025.
But can the momentum hold? Top 10 Plinko noscripts have a habit of shooting up fast… only to tumble back down to just a few thousand dollars a month 😮💨
Have a closer look at game’s metric at its AppMagic Public page!
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We’re Launching Monthly Expert Insights
Stay ahead of the market with 50+ slides of reviews, data, and actionable recommendations—delivered before the 15th of every month.
🎯 Choose your focus:
1️⃣ Casual — Match, Merge, Hybridcasual, Coin Looter, and many others including Hybridcasual.
2️⃣ Midcore — RPG, 4X Strategy, Shooters, and other major genres.
📥 Inside each report
— Market overview: trends, growth drivers, and niches to watch
— New releases: IP impact, UI/UX notes, mechanic deep dives
— LiveOps update: key changes, new IP collabs and holiday events
— Monetization update: standout changes and experiments
💡 Quick sample insight
There’s a new trend in Merge-2 monetization—Level Pass. It lets players unlock paid rewards for a limited set of levels (e.g., 2–6) instead of the full pass.
— In Merge Fashion, projected revenue already increased by 30% on iOS and 20% on Android.
— In Merge Cooking, where it’s more optional, the increase is projected at only 1%.
Level Pass boosts ARPDAU and average spend in high-density monetization games. In others, it only works if the content stays engaging.
👉 Learn more and download your first Expert Insights via the link.
Stay ahead of the market with 50+ slides of reviews, data, and actionable recommendations—delivered before the 15th of every month.
🎯 Choose your focus:
1️⃣ Casual — Match, Merge, Hybridcasual, Coin Looter, and many others including Hybridcasual.
2️⃣ Midcore — RPG, 4X Strategy, Shooters, and other major genres.
📥 Inside each report
— Market overview: trends, growth drivers, and niches to watch
— New releases: IP impact, UI/UX notes, mechanic deep dives
— LiveOps update: key changes, new IP collabs and holiday events
— Monetization update: standout changes and experiments
💡 Quick sample insight
There’s a new trend in Merge-2 monetization—Level Pass. It lets players unlock paid rewards for a limited set of levels (e.g., 2–6) instead of the full pass.
— In Merge Fashion, projected revenue already increased by 30% on iOS and 20% on Android.
— In Merge Cooking, where it’s more optional, the increase is projected at only 1%.
Level Pass boosts ARPDAU and average spend in high-density monetization games. In others, it only works if the content stays engaging.
👉 Learn more and download your first Expert Insights via the link.
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Delta Force Overtakes PUBG Mobile in Daily Revenue
We didn’t expect this day to come, but the leader of shooters shifted — even if just for a day. Delta Force outpaced PUBG Mobile by 76% in daily revenue — something no other shooter has achieved since PUBG Mobile’s release 🤯
Delta Force also hit its own all-time high daily revenue of $6.5M!
We believe a mix of factors drove this milestone:
1️⃣ The debut of the Delta Force Invitational — the first world championship tournament for the tactical shooter on September 19.
2️⃣ The launch of the new LiveOps event “Rise of the Commanders” — a global server-vs-server showdown where the top 10k players in each region fight for glory and exclusive rewards.
3️⃣ Anticipation for the upcoming season “War Ablaze”, releasing on Sept 23.
Explore more Delta Force metrics on AppMagic’s public page.
The very next day, things returned to normal with PUBG Mobile reclaiming the top spot. Still, as we can see, with the right mix of factors anything is possible! ✨
We didn’t expect this day to come, but the leader of shooters shifted — even if just for a day. Delta Force outpaced PUBG Mobile by 76% in daily revenue — something no other shooter has achieved since PUBG Mobile’s release 🤯
Delta Force also hit its own all-time high daily revenue of $6.5M!
We believe a mix of factors drove this milestone:
1️⃣ The debut of the Delta Force Invitational — the first world championship tournament for the tactical shooter on September 19.
2️⃣ The launch of the new LiveOps event “Rise of the Commanders” — a global server-vs-server showdown where the top 10k players in each region fight for glory and exclusive rewards.
3️⃣ Anticipation for the upcoming season “War Ablaze”, releasing on Sept 23.
Explore more Delta Force metrics on AppMagic’s public page.
The very next day, things returned to normal with PUBG Mobile reclaiming the top spot. Still, as we can see, with the right mix of factors anything is possible! ✨
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Top 10 Idle RPG Games (2017–2025)
In 2025, the Idle RPG market was comfortably plateauing at around $130M in monthly IAP revenue, after spiking to $203M in March 2024. Yet, what makes it fascinating is how often the leaders ranking has changed ✨
Back in 2019–2020, AFK Arena shook things up, peaking at $74M monthly revenue and taking 61% of the market.
In 2024, Legend of Mushroom stood out with $52M and 27% share! Two other notable releases of 2024 were AFK Journey ($43M) and Capybara Go!($22M) 📈
2025 gave way to fresh challengers: Heroes Don’t Flash (英雄没有闪) peaked at $16M, and Legend of the Staff and Sword (杖劍傳說) reached $14M.
Still, AFK Arena remains the long-time leader, responsible for 10% of total lifetime Idle RPG revenue, followed by stalwarts like Idle Girls – Blossoming Maidens (放置少女 - 百花繚乱の萌姫たち) and Idle Heroes – Idle Games 💪
But the market shows time and again: the entry barrier is far from impossible, and new noscripts can still rise fast.
Learn more about leading Idle RPG tiles in 2025!
In 2025, the Idle RPG market was comfortably plateauing at around $130M in monthly IAP revenue, after spiking to $203M in March 2024. Yet, what makes it fascinating is how often the leaders ranking has changed ✨
Back in 2019–2020, AFK Arena shook things up, peaking at $74M monthly revenue and taking 61% of the market.
In 2024, Legend of Mushroom stood out with $52M and 27% share! Two other notable releases of 2024 were AFK Journey ($43M) and Capybara Go!($22M) 📈
2025 gave way to fresh challengers: Heroes Don’t Flash (英雄没有闪) peaked at $16M, and Legend of the Staff and Sword (杖劍傳說) reached $14M.
Still, AFK Arena remains the long-time leader, responsible for 10% of total lifetime Idle RPG revenue, followed by stalwarts like Idle Girls – Blossoming Maidens (放置少女 - 百花繚乱の萌姫たち) and Idle Heroes – Idle Games 💪
But the market shows time and again: the entry barrier is far from impossible, and new noscripts can still rise fast.
Learn more about leading Idle RPG tiles in 2025!
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Top Arcade Subgenres (2015 – 2025 YTD)
The Arcade genre has shown steady growth, with a 22% year-over-year (YoY) increase in monthly IAP revenue in August 2025, reaching $73M 💪
The largest subgenre is Arcade Clicker/Idle, accounting for 38% of lifetime Arcade revenue. In 2025 it plateaued at around $28M per month, led by Gold and Goblins: Mining Games. Back in 2024 it also saw a spike from Idle Zombie Miner: Gold Tycoon and Office Cat: Idle Tycoon.
Rhythm is the second-largest subgenre, averaging $12M monthly revenue and representing 35% of lifetime Arcade revenue. Its leader, QQ Dance Mobile – Heart-Choice Season (QQ炫舞手游-心选季), holds 18% of lifetime Rhythm revenue 🎶
The one to watch is Eat & Grow, which grew 8x YoY to $8.4M in August 2025. Growth took off in 2024 thanks to All in Hole: Black Hole Games, now driving 28% of lifetime Eat & Grow revenue and 70% of monthly revenue in August 2025.
And don’t forget to check the top grossing Arcade games of 2025!
The Arcade genre has shown steady growth, with a 22% year-over-year (YoY) increase in monthly IAP revenue in August 2025, reaching $73M 💪
The largest subgenre is Arcade Clicker/Idle, accounting for 38% of lifetime Arcade revenue. In 2025 it plateaued at around $28M per month, led by Gold and Goblins: Mining Games. Back in 2024 it also saw a spike from Idle Zombie Miner: Gold Tycoon and Office Cat: Idle Tycoon.
Rhythm is the second-largest subgenre, averaging $12M monthly revenue and representing 35% of lifetime Arcade revenue. Its leader, QQ Dance Mobile – Heart-Choice Season (QQ炫舞手游-心选季), holds 18% of lifetime Rhythm revenue 🎶
The one to watch is Eat & Grow, which grew 8x YoY to $8.4M in August 2025. Growth took off in 2024 thanks to All in Hole: Black Hole Games, now driving 28% of lifetime Eat & Grow revenue and 70% of monthly revenue in August 2025.
And don’t forget to check the top grossing Arcade games of 2025!
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Century Games Reached $6B in Lifetime User Spending
Century Games hit a new milestone this September, surpassing $6B in lifetime user spending. The publisher’s monthly revenue also continues to climb, reaching $215M in August 2025 — up 111% YoY 🤯
This explosive growth is fueled by Whiteout Survival, now making up 64% of the portfolio. Even with revenue growth has plateaued, the game remains a powerhouse, generating $128M in monthly revenue—outperforming heavyweights like Royal Match and Monopoly GO!
Another major contributor is Kingshot, a 2025 release that is rapidly scaling, with $67M in revenue in August alone and contributing 31% to the publisher’s revenue that month 💰
Learn more about Century Game’s portfolio on its AppMagic public page.
Century Games hit a new milestone this September, surpassing $6B in lifetime user spending. The publisher’s monthly revenue also continues to climb, reaching $215M in August 2025 — up 111% YoY 🤯
This explosive growth is fueled by Whiteout Survival, now making up 64% of the portfolio. Even with revenue growth has plateaued, the game remains a powerhouse, generating $128M in monthly revenue—outperforming heavyweights like Royal Match and Monopoly GO!
Another major contributor is Kingshot, a 2025 release that is rapidly scaling, with $67M in revenue in August alone and contributing 31% to the publisher’s revenue that month 💰
Learn more about Century Game’s portfolio on its AppMagic public page.
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Get ready to Q4 2025: Read Three Main H1 Reports
Today marks the start of Q4 2025 — and our Content Team is already hard at work on fresh reports to keep you one step ahead of the industry 🤩
And while we’re doing the prep, let’s recap the main reports of H1. If you missed them, now’s the perfect time to catch up:
1️⃣ Casual Games Report H1 2025
Discover the 3 genres driving 80% of market revenue, the subgenres on the rise, and the key innovations behind the latest hit games.
2️⃣ Casual LiveOps Report H1 2025
70 slides on how LiveOps strategies evolved across Casual, Puzzle, Casino, and Hybridcasual, and explore the key trends and approaches used by top performers.
3️⃣ Top 10 Hybridcasual Games in Q2 2025
Learn how the Hybridcasual market is evolving: which subgenre is driving growth, the top 10-grossing newcomers, and how Voodoo and Rollic are setting the entry bar.
Today marks the start of Q4 2025 — and our Content Team is already hard at work on fresh reports to keep you one step ahead of the industry 🤩
And while we’re doing the prep, let’s recap the main reports of H1. If you missed them, now’s the perfect time to catch up:
1️⃣ Casual Games Report H1 2025
Discover the 3 genres driving 80% of market revenue, the subgenres on the rise, and the key innovations behind the latest hit games.
2️⃣ Casual LiveOps Report H1 2025
70 slides on how LiveOps strategies evolved across Casual, Puzzle, Casino, and Hybridcasual, and explore the key trends and approaches used by top performers.
3️⃣ Top 10 Hybridcasual Games in Q2 2025
Learn how the Hybridcasual market is evolving: which subgenre is driving growth, the top 10-grossing newcomers, and how Voodoo and Rollic are setting the entry bar.
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Five UA Trends: From AI to Fake Influencers
Ad creatives are no longer just ads, they’ve become a form of entertainment, blending seamlessly into our feeds, videos and stories 📲
If you work in UA or just looking for inspiration, here is our new article on five major UA trends:
1. AI-generated content for rapid testing and iteration
2. LiveOps integration for smart reusing of existing assets
3. Social-inspired formats designed for authenticity and virality
4. Niche hooks that make creatives more engaging and memorable
5. Big collabs and smart targeting to scale reach without wasting spend
Of course, creatives are meant to be watched, not just discussed. So we’ve filled the article with great video examples and many practical insights!
👉 Enjoy the read 👈
Ad creatives are no longer just ads, they’ve become a form of entertainment, blending seamlessly into our feeds, videos and stories 📲
If you work in UA or just looking for inspiration, here is our new article on five major UA trends:
1. AI-generated content for rapid testing and iteration
2. LiveOps integration for smart reusing of existing assets
3. Social-inspired formats designed for authenticity and virality
4. Niche hooks that make creatives more engaging and memorable
5. Big collabs and smart targeting to scale reach without wasting spend
Of course, creatives are meant to be watched, not just discussed. So we’ve filled the article with great video examples and many practical insights!
👉 Enjoy the read 👈
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Top 10 Publishers by Hypercasual Downloads in Q3 2025
It’s the beginning of Q4, which means it’s time to harvest the results of Q3 2025! And what better way to start than with the leading Hybridcasual publishers?
Our undisputed leader is Azur Games, powered by all-time favorites like Worm Zone.io, Rollance: Adventure Balls, and Pick Me Up 3D: Taxi Game. Interestingly, the latter has gained momentum again — climbing from 1M average monthly installs in 2024 to 4M in 2025. Way to go! 🚀
Next up is Voodoo, with its evergreen hit Hole.io, which started gaining traction again in 2024 and still averages 10M installs per month. They’re also doing great in IAP monetization — check out our latest article on Epic Plane for more insights.
This trend of “old-timers” making a comeback can be seen across most of the publishers in our top 10. One of the key reasons behind it is the ongoing hybridization of games — the addition of light meta-mechanics and diversified monetization strategies to boost engagement and revenues.
The ranking of the most successful Hyper/Hybridcasual publishers by IAP revenue is coming soon. In the meantime, explore the Top Free Hypercasual Publishers of 2025.
It’s the beginning of Q4, which means it’s time to harvest the results of Q3 2025! And what better way to start than with the leading Hybridcasual publishers?
Our undisputed leader is Azur Games, powered by all-time favorites like Worm Zone.io, Rollance: Adventure Balls, and Pick Me Up 3D: Taxi Game. Interestingly, the latter has gained momentum again — climbing from 1M average monthly installs in 2024 to 4M in 2025. Way to go! 🚀
Next up is Voodoo, with its evergreen hit Hole.io, which started gaining traction again in 2024 and still averages 10M installs per month. They’re also doing great in IAP monetization — check out our latest article on Epic Plane for more insights.
This trend of “old-timers” making a comeback can be seen across most of the publishers in our top 10. One of the key reasons behind it is the ongoing hybridization of games — the addition of light meta-mechanics and diversified monetization strategies to boost engagement and revenues.
The ranking of the most successful Hyper/Hybridcasual publishers by IAP revenue is coming soon. In the meantime, explore the Top Free Hypercasual Publishers of 2025.
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