Can I Use AppMagic For Investment Targets Analysis?
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
Absolutely! We recently teamed up with Play Ventures to show how AppMagic supports VC analysis.
1️⃣ Form your pipeline with Notifications to spot early growth, new launches, and fast chart risers.
2️⃣ Analyze the market using Market Segments to size opportunities, track historical trends, and identify macro shifts.
3️⃣ Check competitors with App Comparison to see market leaders, evaluate entry barriers, spot rising contenders, and assess app longevity.
Discover steps 4 and 5 on using AppMagic’s deep insights to strengthen the factual base of your investment decisions and boost portfolio performance in our latest case study 💡
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The King of Fighters AFK hits $200k daily revenue in just one week after release
Last week Netmarble launched The King of Fighters AFK, a new mobile Idle RPG noscript based on SNK’s legendary The King of Fighters franchise, which has been around since 1994. Only a week after release, the game is already pulling in $200k in daily IAP revenue and has surpassed 120k downloads!
This isn’t the first time the franchise has appeared on mobile. In AppMagic, we can track more than 40 other KOF noscripts, with the top-grossing one, KOF ’98 UM OL, generating $300M in lifetime IAP revenue since 2016 and still averaging around $15k per day 💪
What sets The King of Fighters AFK apart from the original KOF is its genre and art style. Instead of a traditional fighting game, it adopts a retro pixel look and plays as a character-collection idle RPG, offering a very different experience while still reimagining the franchise’s iconic fighters.
Explore the game’s metrics on its AppMagic public page ✨
Last week Netmarble launched The King of Fighters AFK, a new mobile Idle RPG noscript based on SNK’s legendary The King of Fighters franchise, which has been around since 1994. Only a week after release, the game is already pulling in $200k in daily IAP revenue and has surpassed 120k downloads!
This isn’t the first time the franchise has appeared on mobile. In AppMagic, we can track more than 40 other KOF noscripts, with the top-grossing one, KOF ’98 UM OL, generating $300M in lifetime IAP revenue since 2016 and still averaging around $15k per day 💪
What sets The King of Fighters AFK apart from the original KOF is its genre and art style. Instead of a traditional fighting game, it adopts a retro pixel look and plays as a character-collection idle RPG, offering a very different experience while still reimagining the franchise’s iconic fighters.
Explore the game’s metrics on its AppMagic public page ✨
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Plinko Subgenre’s Monthly IAP Revenue Grew 4x in Just 6 Months
Remember our Casual Games H1 2025 Report? That’s where we spotted Plinko as the rising star of the Casino subgenre. Here’s a quick refresher💡
Well, we kept watching — and guess what? Just a month after that report, Plinko’s monthly revenue jumped another 25%, hitting $174k!
🙋♀️ Wait, what’s Plinko again?
It’s the mechanic where players drop a ball from the top of a peg-filled board, watching it bounce unpredictably until it lands in a reward slot at the bottom.
The main troublemaker behind this spike? Plink by Pokerist. Just three months after launch, it’s already raking in $132k monthly — a hefty 76% of the subgenre’s revenue in August 2025.
But can the momentum hold? Top 10 Plinko noscripts have a habit of shooting up fast… only to tumble back down to just a few thousand dollars a month 😮💨
Have a closer look at game’s metric at its AppMagic Public page!
Remember our Casual Games H1 2025 Report? That’s where we spotted Plinko as the rising star of the Casino subgenre. Here’s a quick refresher💡
Well, we kept watching — and guess what? Just a month after that report, Plinko’s monthly revenue jumped another 25%, hitting $174k!
🙋♀️ Wait, what’s Plinko again?
It’s the mechanic where players drop a ball from the top of a peg-filled board, watching it bounce unpredictably until it lands in a reward slot at the bottom.
The main troublemaker behind this spike? Plink by Pokerist. Just three months after launch, it’s already raking in $132k monthly — a hefty 76% of the subgenre’s revenue in August 2025.
But can the momentum hold? Top 10 Plinko noscripts have a habit of shooting up fast… only to tumble back down to just a few thousand dollars a month 😮💨
Have a closer look at game’s metric at its AppMagic Public page!
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We’re Launching Monthly Expert Insights
Stay ahead of the market with 50+ slides of reviews, data, and actionable recommendations—delivered before the 15th of every month.
🎯 Choose your focus:
1️⃣ Casual — Match, Merge, Hybridcasual, Coin Looter, and many others including Hybridcasual.
2️⃣ Midcore — RPG, 4X Strategy, Shooters, and other major genres.
📥 Inside each report
— Market overview: trends, growth drivers, and niches to watch
— New releases: IP impact, UI/UX notes, mechanic deep dives
— LiveOps update: key changes, new IP collabs and holiday events
— Monetization update: standout changes and experiments
💡 Quick sample insight
There’s a new trend in Merge-2 monetization—Level Pass. It lets players unlock paid rewards for a limited set of levels (e.g., 2–6) instead of the full pass.
— In Merge Fashion, projected revenue already increased by 30% on iOS and 20% on Android.
— In Merge Cooking, where it’s more optional, the increase is projected at only 1%.
Level Pass boosts ARPDAU and average spend in high-density monetization games. In others, it only works if the content stays engaging.
👉 Learn more and download your first Expert Insights via the link.
Stay ahead of the market with 50+ slides of reviews, data, and actionable recommendations—delivered before the 15th of every month.
🎯 Choose your focus:
1️⃣ Casual — Match, Merge, Hybridcasual, Coin Looter, and many others including Hybridcasual.
2️⃣ Midcore — RPG, 4X Strategy, Shooters, and other major genres.
📥 Inside each report
— Market overview: trends, growth drivers, and niches to watch
— New releases: IP impact, UI/UX notes, mechanic deep dives
— LiveOps update: key changes, new IP collabs and holiday events
— Monetization update: standout changes and experiments
💡 Quick sample insight
There’s a new trend in Merge-2 monetization—Level Pass. It lets players unlock paid rewards for a limited set of levels (e.g., 2–6) instead of the full pass.
— In Merge Fashion, projected revenue already increased by 30% on iOS and 20% on Android.
— In Merge Cooking, where it’s more optional, the increase is projected at only 1%.
Level Pass boosts ARPDAU and average spend in high-density monetization games. In others, it only works if the content stays engaging.
👉 Learn more and download your first Expert Insights via the link.
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Delta Force Overtakes PUBG Mobile in Daily Revenue
We didn’t expect this day to come, but the leader of shooters shifted — even if just for a day. Delta Force outpaced PUBG Mobile by 76% in daily revenue — something no other shooter has achieved since PUBG Mobile’s release 🤯
Delta Force also hit its own all-time high daily revenue of $6.5M!
We believe a mix of factors drove this milestone:
1️⃣ The debut of the Delta Force Invitational — the first world championship tournament for the tactical shooter on September 19.
2️⃣ The launch of the new LiveOps event “Rise of the Commanders” — a global server-vs-server showdown where the top 10k players in each region fight for glory and exclusive rewards.
3️⃣ Anticipation for the upcoming season “War Ablaze”, releasing on Sept 23.
Explore more Delta Force metrics on AppMagic’s public page.
The very next day, things returned to normal with PUBG Mobile reclaiming the top spot. Still, as we can see, with the right mix of factors anything is possible! ✨
We didn’t expect this day to come, but the leader of shooters shifted — even if just for a day. Delta Force outpaced PUBG Mobile by 76% in daily revenue — something no other shooter has achieved since PUBG Mobile’s release 🤯
Delta Force also hit its own all-time high daily revenue of $6.5M!
We believe a mix of factors drove this milestone:
1️⃣ The debut of the Delta Force Invitational — the first world championship tournament for the tactical shooter on September 19.
2️⃣ The launch of the new LiveOps event “Rise of the Commanders” — a global server-vs-server showdown where the top 10k players in each region fight for glory and exclusive rewards.
3️⃣ Anticipation for the upcoming season “War Ablaze”, releasing on Sept 23.
Explore more Delta Force metrics on AppMagic’s public page.
The very next day, things returned to normal with PUBG Mobile reclaiming the top spot. Still, as we can see, with the right mix of factors anything is possible! ✨
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Top 10 Idle RPG Games (2017–2025)
In 2025, the Idle RPG market was comfortably plateauing at around $130M in monthly IAP revenue, after spiking to $203M in March 2024. Yet, what makes it fascinating is how often the leaders ranking has changed ✨
Back in 2019–2020, AFK Arena shook things up, peaking at $74M monthly revenue and taking 61% of the market.
In 2024, Legend of Mushroom stood out with $52M and 27% share! Two other notable releases of 2024 were AFK Journey ($43M) and Capybara Go!($22M) 📈
2025 gave way to fresh challengers: Heroes Don’t Flash (英雄没有闪) peaked at $16M, and Legend of the Staff and Sword (杖劍傳說) reached $14M.
Still, AFK Arena remains the long-time leader, responsible for 10% of total lifetime Idle RPG revenue, followed by stalwarts like Idle Girls – Blossoming Maidens (放置少女 - 百花繚乱の萌姫たち) and Idle Heroes – Idle Games 💪
But the market shows time and again: the entry barrier is far from impossible, and new noscripts can still rise fast.
Learn more about leading Idle RPG tiles in 2025!
In 2025, the Idle RPG market was comfortably plateauing at around $130M in monthly IAP revenue, after spiking to $203M in March 2024. Yet, what makes it fascinating is how often the leaders ranking has changed ✨
Back in 2019–2020, AFK Arena shook things up, peaking at $74M monthly revenue and taking 61% of the market.
In 2024, Legend of Mushroom stood out with $52M and 27% share! Two other notable releases of 2024 were AFK Journey ($43M) and Capybara Go!($22M) 📈
2025 gave way to fresh challengers: Heroes Don’t Flash (英雄没有闪) peaked at $16M, and Legend of the Staff and Sword (杖劍傳說) reached $14M.
Still, AFK Arena remains the long-time leader, responsible for 10% of total lifetime Idle RPG revenue, followed by stalwarts like Idle Girls – Blossoming Maidens (放置少女 - 百花繚乱の萌姫たち) and Idle Heroes – Idle Games 💪
But the market shows time and again: the entry barrier is far from impossible, and new noscripts can still rise fast.
Learn more about leading Idle RPG tiles in 2025!
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Top Arcade Subgenres (2015 – 2025 YTD)
The Arcade genre has shown steady growth, with a 22% year-over-year (YoY) increase in monthly IAP revenue in August 2025, reaching $73M 💪
The largest subgenre is Arcade Clicker/Idle, accounting for 38% of lifetime Arcade revenue. In 2025 it plateaued at around $28M per month, led by Gold and Goblins: Mining Games. Back in 2024 it also saw a spike from Idle Zombie Miner: Gold Tycoon and Office Cat: Idle Tycoon.
Rhythm is the second-largest subgenre, averaging $12M monthly revenue and representing 35% of lifetime Arcade revenue. Its leader, QQ Dance Mobile – Heart-Choice Season (QQ炫舞手游-心选季), holds 18% of lifetime Rhythm revenue 🎶
The one to watch is Eat & Grow, which grew 8x YoY to $8.4M in August 2025. Growth took off in 2024 thanks to All in Hole: Black Hole Games, now driving 28% of lifetime Eat & Grow revenue and 70% of monthly revenue in August 2025.
And don’t forget to check the top grossing Arcade games of 2025!
The Arcade genre has shown steady growth, with a 22% year-over-year (YoY) increase in monthly IAP revenue in August 2025, reaching $73M 💪
The largest subgenre is Arcade Clicker/Idle, accounting for 38% of lifetime Arcade revenue. In 2025 it plateaued at around $28M per month, led by Gold and Goblins: Mining Games. Back in 2024 it also saw a spike from Idle Zombie Miner: Gold Tycoon and Office Cat: Idle Tycoon.
Rhythm is the second-largest subgenre, averaging $12M monthly revenue and representing 35% of lifetime Arcade revenue. Its leader, QQ Dance Mobile – Heart-Choice Season (QQ炫舞手游-心选季), holds 18% of lifetime Rhythm revenue 🎶
The one to watch is Eat & Grow, which grew 8x YoY to $8.4M in August 2025. Growth took off in 2024 thanks to All in Hole: Black Hole Games, now driving 28% of lifetime Eat & Grow revenue and 70% of monthly revenue in August 2025.
And don’t forget to check the top grossing Arcade games of 2025!
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Century Games Reached $6B in Lifetime User Spending
Century Games hit a new milestone this September, surpassing $6B in lifetime user spending. The publisher’s monthly revenue also continues to climb, reaching $215M in August 2025 — up 111% YoY 🤯
This explosive growth is fueled by Whiteout Survival, now making up 64% of the portfolio. Even with revenue growth has plateaued, the game remains a powerhouse, generating $128M in monthly revenue—outperforming heavyweights like Royal Match and Monopoly GO!
Another major contributor is Kingshot, a 2025 release that is rapidly scaling, with $67M in revenue in August alone and contributing 31% to the publisher’s revenue that month 💰
Learn more about Century Game’s portfolio on its AppMagic public page.
Century Games hit a new milestone this September, surpassing $6B in lifetime user spending. The publisher’s monthly revenue also continues to climb, reaching $215M in August 2025 — up 111% YoY 🤯
This explosive growth is fueled by Whiteout Survival, now making up 64% of the portfolio. Even with revenue growth has plateaued, the game remains a powerhouse, generating $128M in monthly revenue—outperforming heavyweights like Royal Match and Monopoly GO!
Another major contributor is Kingshot, a 2025 release that is rapidly scaling, with $67M in revenue in August alone and contributing 31% to the publisher’s revenue that month 💰
Learn more about Century Game’s portfolio on its AppMagic public page.
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Get ready to Q4 2025: Read Three Main H1 Reports
Today marks the start of Q4 2025 — and our Content Team is already hard at work on fresh reports to keep you one step ahead of the industry 🤩
And while we’re doing the prep, let’s recap the main reports of H1. If you missed them, now’s the perfect time to catch up:
1️⃣ Casual Games Report H1 2025
Discover the 3 genres driving 80% of market revenue, the subgenres on the rise, and the key innovations behind the latest hit games.
2️⃣ Casual LiveOps Report H1 2025
70 slides on how LiveOps strategies evolved across Casual, Puzzle, Casino, and Hybridcasual, and explore the key trends and approaches used by top performers.
3️⃣ Top 10 Hybridcasual Games in Q2 2025
Learn how the Hybridcasual market is evolving: which subgenre is driving growth, the top 10-grossing newcomers, and how Voodoo and Rollic are setting the entry bar.
Today marks the start of Q4 2025 — and our Content Team is already hard at work on fresh reports to keep you one step ahead of the industry 🤩
And while we’re doing the prep, let’s recap the main reports of H1. If you missed them, now’s the perfect time to catch up:
1️⃣ Casual Games Report H1 2025
Discover the 3 genres driving 80% of market revenue, the subgenres on the rise, and the key innovations behind the latest hit games.
2️⃣ Casual LiveOps Report H1 2025
70 slides on how LiveOps strategies evolved across Casual, Puzzle, Casino, and Hybridcasual, and explore the key trends and approaches used by top performers.
3️⃣ Top 10 Hybridcasual Games in Q2 2025
Learn how the Hybridcasual market is evolving: which subgenre is driving growth, the top 10-grossing newcomers, and how Voodoo and Rollic are setting the entry bar.
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Five UA Trends: From AI to Fake Influencers
Ad creatives are no longer just ads, they’ve become a form of entertainment, blending seamlessly into our feeds, videos and stories 📲
If you work in UA or just looking for inspiration, here is our new article on five major UA trends:
1. AI-generated content for rapid testing and iteration
2. LiveOps integration for smart reusing of existing assets
3. Social-inspired formats designed for authenticity and virality
4. Niche hooks that make creatives more engaging and memorable
5. Big collabs and smart targeting to scale reach without wasting spend
Of course, creatives are meant to be watched, not just discussed. So we’ve filled the article with great video examples and many practical insights!
👉 Enjoy the read 👈
Ad creatives are no longer just ads, they’ve become a form of entertainment, blending seamlessly into our feeds, videos and stories 📲
If you work in UA or just looking for inspiration, here is our new article on five major UA trends:
1. AI-generated content for rapid testing and iteration
2. LiveOps integration for smart reusing of existing assets
3. Social-inspired formats designed for authenticity and virality
4. Niche hooks that make creatives more engaging and memorable
5. Big collabs and smart targeting to scale reach without wasting spend
Of course, creatives are meant to be watched, not just discussed. So we’ve filled the article with great video examples and many practical insights!
👉 Enjoy the read 👈
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Top 10 Publishers by Hypercasual Downloads in Q3 2025
It’s the beginning of Q4, which means it’s time to harvest the results of Q3 2025! And what better way to start than with the leading Hybridcasual publishers?
Our undisputed leader is Azur Games, powered by all-time favorites like Worm Zone.io, Rollance: Adventure Balls, and Pick Me Up 3D: Taxi Game. Interestingly, the latter has gained momentum again — climbing from 1M average monthly installs in 2024 to 4M in 2025. Way to go! 🚀
Next up is Voodoo, with its evergreen hit Hole.io, which started gaining traction again in 2024 and still averages 10M installs per month. They’re also doing great in IAP monetization — check out our latest article on Epic Plane for more insights.
This trend of “old-timers” making a comeback can be seen across most of the publishers in our top 10. One of the key reasons behind it is the ongoing hybridization of games — the addition of light meta-mechanics and diversified monetization strategies to boost engagement and revenues.
The ranking of the most successful Hyper/Hybridcasual publishers by IAP revenue is coming soon. In the meantime, explore the Top Free Hypercasual Publishers of 2025.
It’s the beginning of Q4, which means it’s time to harvest the results of Q3 2025! And what better way to start than with the leading Hybridcasual publishers?
Our undisputed leader is Azur Games, powered by all-time favorites like Worm Zone.io, Rollance: Adventure Balls, and Pick Me Up 3D: Taxi Game. Interestingly, the latter has gained momentum again — climbing from 1M average monthly installs in 2024 to 4M in 2025. Way to go! 🚀
Next up is Voodoo, with its evergreen hit Hole.io, which started gaining traction again in 2024 and still averages 10M installs per month. They’re also doing great in IAP monetization — check out our latest article on Epic Plane for more insights.
This trend of “old-timers” making a comeback can be seen across most of the publishers in our top 10. One of the key reasons behind it is the ongoing hybridization of games — the addition of light meta-mechanics and diversified monetization strategies to boost engagement and revenues.
The ranking of the most successful Hyper/Hybridcasual publishers by IAP revenue is coming soon. In the meantime, explore the Top Free Hypercasual Publishers of 2025.
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Сrazy Big News: We Just Released Steam Analytics
We’ve been working days and nights — and the big day has finally come! Now AppMagic users can access data on 130K+ Steam noscripts and DLCs, complete with a powerful toolkit for in-depth analysis.
Fire, right? Let’s take a moment for a happy dance 💃
And back to question!
🎤 What data is available?
• Revenue/Downloads
• DAU/MAU
• Average Daily Playtime and Daily CCU
• Followers
• Pricing information
🎤 What tools can you use to analyze it?
• Top Charts: Top free and top grossing rankings with period, genre, and geography filters.
• Granular Revenue Breakdown: Base, IAP, and DLC revenues — plus total earnings combining all three.
• Game Comparison Dashboards: Compare noscripts side by side by revenue, downloads, retention, and user activity over time.
🔥And last but not least — our new Steam module is fully integrated into the AppMagic platform, ensuring a seamless UI/UX experience.
👉 Learn more here
We’ve been working days and nights — and the big day has finally come! Now AppMagic users can access data on 130K+ Steam noscripts and DLCs, complete with a powerful toolkit for in-depth analysis.
Fire, right? Let’s take a moment for a happy dance 💃
And back to question!
🎤 What data is available?
• Revenue/Downloads
• DAU/MAU
• Average Daily Playtime and Daily CCU
• Followers
• Pricing information
🎤 What tools can you use to analyze it?
• Top Charts: Top free and top grossing rankings with period, genre, and geography filters.
• Granular Revenue Breakdown: Base, IAP, and DLC revenues — plus total earnings combining all three.
• Game Comparison Dashboards: Compare noscripts side by side by revenue, downloads, retention, and user activity over time.
🔥And last but not least — our new Steam module is fully integrated into the AppMagic platform, ensuring a seamless UI/UX experience.
👉 Learn more here
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Mobile Gaming Industry Must-Reads of the Week (Oct 4 — Oct 10)
If you’ve been following us on LinkedIn, you’ve probably seen our weekly Must-Reads.
Every Friday, we select the most insightful LinkedIn posts with market analyses on trends shaping the games industry.
We’ve been wondering for a while how to bring this format to Telegram, but in a way that doesn’t make you follow to external links. So here’s our answer: good old Telegraph!
Meet the first edition of Must-Reads, tailored specially for our Telegram readers ✨
Enjoy the read
If you’ve been following us on LinkedIn, you’ve probably seen our weekly Must-Reads.
Every Friday, we select the most insightful LinkedIn posts with market analyses on trends shaping the games industry.
We’ve been wondering for a while how to bring this format to Telegram, but in a way that doesn’t make you follow to external links. So here’s our answer: good old Telegraph!
Meet the first edition of Must-Reads, tailored specially for our Telegram readers ✨
Enjoy the read
Telegraph
Mobile Gaming Industry Must-reads of the Week (Oct 4 — Oct 10)
⭐️ Why AppMagic is expanding into PC gaming with Steam analytics — CEO Max Samorukov interview
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Get Ready For Winter 2025: LiveOps Tactics That Worked
While you’re carving pumpkins, remember — winter is quietly approaching. Historically, December and January outperform all other months in IAP spending, so it’s time to gear up and make the most of the season 💪
To give you a hand, we unpacked our LiveOps & Events Calendar to see what delivered the best results last year.
In the article we explore:
— Albums in Royal Match and Merge Mansion
— Passes in Hay Day and Royal Match
— Co-op events in Monopoly Go! and Survivor.io
Take a break with your pumpkin spice latte and dive in 🎃
While you’re carving pumpkins, remember — winter is quietly approaching. Historically, December and January outperform all other months in IAP spending, so it’s time to gear up and make the most of the season 💪
To give you a hand, we unpacked our LiveOps & Events Calendar to see what delivered the best results last year.
In the article we explore:
— Albums in Royal Match and Merge Mansion
— Passes in Hay Day and Royal Match
— Co-op events in Monopoly Go! and Survivor.io
Take a break with your pumpkin spice latte and dive in 🎃
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Top 10 Publishers by Midcore Revenue in Q3 2025
We’re continuing to wrap up the results of Q3 — and on today’s menu is the top of Midcore publishers! 😉
Tencent is opening the top with a quarterly revenue of $1.5B — more than twice as high as the closest competitor. The leader of Tencent’s portfolio is Honor of Kings, which accounts for 24% of the publisher’s total revenue, followed by PUBG Mobile and the more recent Delta Force, which reached a new monthly revenue high in September 2025 at $58M.
Next up is Century Games with $542M earned in Q3 2025. Whiteout Survival accounts for 63% of the total portfolio revenue, followed by Kingshot. The game is showing confident growth, reaching $67M in monthly revenue this September.
In third place comes Roblox, which continues to grow and hit new records in 2025. And the latest Roblox Developers Conference showed that the developers don’t plan on slowing down anytime soon.
This quarter, the top 10 publishers worked hard to keep their user base engaged and monetized — and quite successfully, we must say! 💪
Have a look at the top Midcore publishers in 2025 yourself 💡
We’re continuing to wrap up the results of Q3 — and on today’s menu is the top of Midcore publishers! 😉
Tencent is opening the top with a quarterly revenue of $1.5B — more than twice as high as the closest competitor. The leader of Tencent’s portfolio is Honor of Kings, which accounts for 24% of the publisher’s total revenue, followed by PUBG Mobile and the more recent Delta Force, which reached a new monthly revenue high in September 2025 at $58M.
Next up is Century Games with $542M earned in Q3 2025. Whiteout Survival accounts for 63% of the total portfolio revenue, followed by Kingshot. The game is showing confident growth, reaching $67M in monthly revenue this September.
In third place comes Roblox, which continues to grow and hit new records in 2025. And the latest Roblox Developers Conference showed that the developers don’t plan on slowing down anytime soon.
This quarter, the top 10 publishers worked hard to keep their user base engaged and monetized — and quite successfully, we must say! 💪
Have a look at the top Midcore publishers in 2025 yourself 💡
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In-Depth Look at 4X Strategy Monetization: Two Ways to Win
4X Strategy market hit $3.9B in H1 2025, up +28% YoY. But here’s the catch — half of that revenue comes from just five games. And with only 15% of the top 100 noscripts being new releases, newcomers face a tough battle 🫠
So, we teamed up with Duamentes to find out what it really takes to succeed in this market ⭐️
In our new article we uncover:
• The trends shaping 4X monetization right now
• How leading games stage their monetization
• The two monetization strategies dominating the genre
• Best practices to apply in your next project
In our breakdown you'll learn where 4X Strategy market is heading next and if there’re any new challengers to keep an eye on!
Read the full artcle.
4X Strategy market hit $3.9B in H1 2025, up +28% YoY. But here’s the catch — half of that revenue comes from just five games. And with only 15% of the top 100 noscripts being new releases, newcomers face a tough battle 🫠
So, we teamed up with Duamentes to find out what it really takes to succeed in this market ⭐️
In our new article we uncover:
• The trends shaping 4X monetization right now
• How leading games stage their monetization
• The two monetization strategies dominating the genre
• Best practices to apply in your next project
In our breakdown you'll learn where 4X Strategy market is heading next and if there’re any new challengers to keep an eye on!
Read the full artcle.
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Mobile Gaming Industry Must-reads of the Week (Oct 11 — Oct 17)
Last week, we started sharing our traditional Friday Must-Reads from LinkedIn here on Telegram — and today we’re back with a fresh selection to make your midday coffee even more enjoyable 😉
☕️ Click the link to explore the insights!
Last week, we started sharing our traditional Friday Must-Reads from LinkedIn here on Telegram — and today we’re back with a fresh selection to make your midday coffee even more enjoyable 😉
☕️ Click the link to explore the insights!
Telegraph
Mobile Gaming Industry Must-Reads of the Week (Oct 11 — Oct 17)
⚔️ In-Depth Look at 4X Strategy Monetization: Two Ways to Win 4X Strategy market hit $3.9B in H1 2025, up +28% YoY. But here’s the catch — half of that revenue comes from just five games. And with only 15% of the top 100 noscripts being new releases, newcomers…
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Two Reports To Read Today: 4X Strategy Monetization & LiveOps Tactics for Winter 2025
Last week our Content team went heavy on actionable insights for our readers — and two new articles are already live and waiting for you to dive in 👇
1️⃣ An In-Depth Look at 4X Strategy Monetization: Two Ways to Win
Quick spoiler: blend 4X-adjacent genres and balance aggressive monetization to get closer to the leading publishers with years of experience.
2️⃣ Get Ready For Winter 2025 — LiveOps Tactics That Worked
Quick spoiler: layer multiple event types such as Royal Match’s Winter Pass and Festive Collection, and make your events social, turning players into teammates.
That was just a little appetizer — the real insights are waiting for you in the full articles 😉
Last week our Content team went heavy on actionable insights for our readers — and two new articles are already live and waiting for you to dive in 👇
1️⃣ An In-Depth Look at 4X Strategy Monetization: Two Ways to Win
Quick spoiler: blend 4X-adjacent genres and balance aggressive monetization to get closer to the leading publishers with years of experience.
2️⃣ Get Ready For Winter 2025 — LiveOps Tactics That Worked
Quick spoiler: layer multiple event types such as Royal Match’s Winter Pass and Festive Collection, and make your events social, turning players into teammates.
That was just a little appetizer — the real insights are waiting for you in the full articles 😉
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Top 10 Publishers by Games IAP Revenue in Q3 2025
The ranking we’ve all been waiting for! Let’s unpack the highlights 🔎
Tencent remains the undisputed leader this quarter, outperforming its closest competitor by more than 2.5×. Its top earners haven’t changed — Honor of Kings contributed 29% of total revenue in Q3 2025, followed by PUBG Mobile with 21%.
Century Games secures second place, continuing its active revenue growth thanks to its hit Whiteout Survival, which generated 59% of portfolio revenue, and the fast-rising Kingshot, responsible for 31% this quarter 🚀
Closing the top three is Scopely, powered by Monopoly Go!, which accounted for a massive 83% of its portfolio revenue in Q3.
Which game from the top 10 publishers have you played the most this quarter? 🤔
Explore the Top Grossing Games chart and spot all your favourite.
The ranking we’ve all been waiting for! Let’s unpack the highlights 🔎
Tencent remains the undisputed leader this quarter, outperforming its closest competitor by more than 2.5×. Its top earners haven’t changed — Honor of Kings contributed 29% of total revenue in Q3 2025, followed by PUBG Mobile with 21%.
Century Games secures second place, continuing its active revenue growth thanks to its hit Whiteout Survival, which generated 59% of portfolio revenue, and the fast-rising Kingshot, responsible for 31% this quarter 🚀
Closing the top three is Scopely, powered by Monopoly Go!, which accounted for a massive 83% of its portfolio revenue in Q3.
Which game from the top 10 publishers have you played the most this quarter? 🤔
Explore the Top Grossing Games chart and spot all your favourite.
🔥8❤3
Top 10 Hybridcasual Games in Q3 2025
The highlight of our third-quarter wrap-up is, of course, the top Hybridcasual games. You’ll definitely want to read this one — revenue from the top 10 noscripts keeps climbing, showing a 114% year-over-year increase this quarter!
Q3 saw even fewer new noscripts entering the chart, but the veterans only got stronger — achieving both long-term stability and rapid growth 💪
Still, a few new names managed to break through. How? By offering something familiar yet fresh. For instance:
👉 Crowd Express refined Rollic’s signature formula with a gradual rollout of LiveOps layered over Parking Jam–inspired gameplay and Sort Puzzle mechanics.
👉 Coin Sort gave the classic “water sort” puzzle a twist — adding a more complex core loop and steady LiveOps that keep both ad and in-app revenues flowing.
But we won’t spoil all the fun! Learn about the rest of the Hybridcasual trends from the third quarter in our latest article.
The highlight of our third-quarter wrap-up is, of course, the top Hybridcasual games. You’ll definitely want to read this one — revenue from the top 10 noscripts keeps climbing, showing a 114% year-over-year increase this quarter!
Q3 saw even fewer new noscripts entering the chart, but the veterans only got stronger — achieving both long-term stability and rapid growth 💪
Still, a few new names managed to break through. How? By offering something familiar yet fresh. For instance:
👉 Crowd Express refined Rollic’s signature formula with a gradual rollout of LiveOps layered over Parking Jam–inspired gameplay and Sort Puzzle mechanics.
👉 Coin Sort gave the classic “water sort” puzzle a twist — adding a more complex core loop and steady LiveOps that keep both ad and in-app revenues flowing.
But we won’t spoil all the fun! Learn about the rest of the Hybridcasual trends from the third quarter in our latest article.
❤10🔥3