Top 10 Grossing Games in 2025

This year, we saw one new game break into the top 10: Pokémon TCG Pocket, which generated over $670M in 2025 🚀

Meanwhile, Last War: Survival and Whiteout Survival — both entered the top in 2024 — continued to climb higher, increasing their annual revenues by 40% and 50%, respectively!

The leader remained unchanged, but threatened to lose its #1 spot: Last War: Survival is just a 7% behind Honor of Kings in annual revenue ⭐️

The only noscript that dropped out of the top 10 this year was Dungeon & Fighter: Origin. After peaking at $165M in monthly revenue in June 2024, the noscript has since slowed to around $27M per month.

Explore more insights on the top-grossing games of 2025 via the link

Top 10 Grossing Publishers By Gaming Revenue in 2025

This year, the top three welcomed a new entrant: Century Games 🚀

In just one year, the publisher jumped 9 positions, delivering an 87% increase in IAP yearly revenue. Growth was driven by Whiteout Survival and the rising Kingshot, accounting for 64% and 11% of lifetime portfolio revenue.

Meanwhile, Tencent firmly holds the 1 spot, outperforming the second-largest publisher by 179%. Keep in mind that this ranking reflects only revenue generated by games published under Tencent’s own publisher account and excludes revenue from subsidiaries such as Supercell, Miniclip, Riot Games and others.

Scopely moved to 3rd place, driven by Monopoly Go!, which represents 44% of its lifetime portfolio 🎲

Dream Games continued to steadily approach the top three, rising from 5th to 4th place in 2025 and growing its annual revenue by 15%. Royal Match remains the main contributor, accounting for 94% of the publisher’s lifetime portfolio revenue, while Royal Kingdom emerged as the key revenue driver this year 💪

Have a closer look at the top grossing publishers list of 2025.

Dream Games is now just 1% behind Scopely. Do you think we’ll see a new top-3 entrant next year? 😱

Top 10 Grossing Genres In 2025

This year saw a tectonic shift in the top three genres: Strategy overtook RPG, finishing 21% ahead in annual revenue 🤯

This performance was driven by the breakout success of Last War: Survival and Whiteout Survival, alongside the strong launch of Pokémon TCG Pocket and the epic comeback of Clash Royale.

Meanwhile, RPG revenue declined by 17% year-over-year. While the genre’s leading noscripts remain strong, the revenue peaks of Honkai: Star Rail and of Dungeon & Fighter are now easing, with no new breakout RPG launches emerging in 2025.

The Puzzle genre continues its steady growth, posting nearly a 11% increase in annual revenue. This momentum is driven by genre mastodons like Gossip Harbor: Merge Story, which already accounts for 6% of total puzzle revenue, alongside the rapid rise of Hybridcasual IAP revenue within the category 🔥

Explore more insights on the leading game genres of 2025.

Join Our Tap & Talk Event During PGC London

Together with Sensemitter, we’re hosting a quiet, invite-only warm-up event ahead of the main PGC party.

Who’s it for?
Mobile game developers, publishers, UA, and monetization professionals.

What to expect?
A few relaxed hours of meaningful conversations with industry leaders — away from the usual noise. Drinks and snacks are on us 🍹

When & where?
⏱️Jan 19 | 5:00–7:00 PM GMT
📍The Anthologist, 58 Gresham St, London

Fill in the form to join 💛

Spots are limited — make sure to register early.
We can’t wait to host you 😊

Our new LiveOps Report 2025 is out now!

It includes 60 pages packed with data-driven insights on the most effective LiveOps mechanics and strategies across Casual, Midcore, and Hybridcasual genres.

For each segment, you’ll find:
— Downloads and revenue dynamics across subgenres to spot the fastest-growing niches
— Changes in event activity, including emerging mechanics and those fading out
— Monetization insights and a closer look at player motivations

All of this is complemented by the deconstructions of selected events worth paying attention to in 2026!

Whatever LiveOps questions you have, chances are you’ll find the answers in this report 💡

PGC Success Formula

How to make the most of these two days in London? Here’s the success formula our team plans to follow:

1️⃣ Explore our LiveOps Report 2025 and come ready to discuss the trends shaping the industry

2️⃣ Discover the latest industry insights at the PGC conference on Jan 19-20

3️⃣ Reset for a few hours at our Tap & Talk event today (Jan 19) at 5 PM GMT. Don’t forget to register

Then head home, wrap up in a blanket, and hide from people for a bit to restore your energy 😂

See you today, and wishing you the best time at PGC 💛

Two Game-Changing LiveOps Mechanics to Watch in 2026

While working on our LiveOps Report 2025, we noticed two LiveOps mechanics in Casual noscripts that seemed like a next big thing in 2026. So we decided to dig deeper and learn more about them!

In our new article, you’ll find out:
1️⃣ What these two mechanics are and which genres they fit best
2️⃣ How these mechanics work and the best practices behind them
3️⃣ Why we believe they could deliver strong results in 2026

The article is already available on our website. Enjoy!

Top 10 Premium Steam Games by Copies Sold in 2025

We’re still wrapping up our yearly results — but one thing is already crystal clear from Steam data: players are craving social experiences more than ever.

Let us prove it 👇

1️⃣ Four-player co-op games have exploded in 2025, climbing straight to the top of the charts. Just look at R.E.P.O., PEAK, Schedule I, and RV There Yet?

2️⃣ Most of the remaining Top 10 is also dominated by social, multiplayer-first noscripts like Black Desert, Dead by Daylight, and Rainbow Six Siege.

This and many other insights on both Steam and mobile market we’ve already shared with our newsletter subscribers last week 😉

Want to be among the first to know? Subscribe here💡

Mobile strategy IAPs are going beyond the $0.99–$99.99 price range

4X Strategies are quietly reshaping top-tier pricing, and the $99.99 cap is no longer a ceiling!

In 2025, we’re seeing more 4X strategy noscripts confidently testing much higher price points and pushing the limits of how far mobile pricing can go:

— $149–$249 in Total Battle
— €119–€279 in High Seas Hero
— $199.99 in Puzzles & Survival

In our new article, we take a closer look at:
1️⃣ Why this shift is happening now
2️⃣ How conversion is built before studios test premium tiers
3️⃣ How Total Battle, High Seas Hero, and Puzzles & Survival approached this change

Read the full piece here

Hero Wars: Alliance Hits $1B in Lifetime IAP Revenue

Nexters (GDEV)’s flagship noscript, which accounts for 99% of the publisher’s revenue, has reached a major milestone — $1B in lifetime IAP revenue.

Launched back in 2017, the game now ranks Top 9 globally among Team Battlers by lifetime IAP revenue. In the past year, it continued to generate over $7M a month 💪

In 2025, Hero Wars also reached the number one position among Team Battlers by downloads! Both achievements were possible thanks to a strong mix of sustained monetization and UA, showing that these strategies still work even for mature noscripts.

Learn more about the game on its AppMagic public page ✨

Mobile Market Landscape 2026

Our flagship report of the year is out 🎊

For the first time, it covers both gaming and non-gaming apps, offering a full view of the mobile market!

Across 96 pages, we analyze the entire 2025 landscape and highlight the key trends shaping 2026, including:

⭐️ Global and regional trends across mobile apps and games
⭐️ Gaming insights across three supergenres — Casual, Midcore, and Hypercasual — with detailed subgenre analysis
⭐️ Apps trends across 20+ categories, including Generative AI, Entertainment, and Social

This report is a must-read for anyone working in the mobile industry!

Dive right in

2 Mega Reports to Power Your 2026 Strategy

This January, we released nearly 160 slides across two mega reports (can you believe the scale!) 🤩

Together, they cover everything from the trends shaping the games and apps markets to the LiveOps strategies driving engagement and growth in 2026.

Find everything you need to strengthen your 2026 strategy:

1️⃣ Mobile Market Landscape 2026
2️⃣ LiveOps Report 2025

Trust us, you won’t want to miss these two 😉

Habby Hits $2B in User Spending

Habby has crossed a major milestone, surpassing $2B in lifetime user spending 🔥

This achievement is powered by the publisher’s evergreen hits Survivor!.io and Archero, which account for 40% and 22% of total lifetime revenue, respectively.

In 2024, Habby revitalized the Archero franchise by launching Archero 2. The game quickly became the new ultimate version and successfully renewed player interest. As of January 2026, Archero 2 is the top-earning noscript in the publisher’s portfolio.

That same year, the publisher added another breakout hit with Capybara Go!. The noscript sparked a wave of clones and quickly climbed to №4 in Habby’s portfolio, contributing 12% of total revenue 🚀

Habby continued experimenting in mid-2025 with Wittle Defender, inspired by The Tower from Tech Tree Games and reimagined with Habby’s signature style. While it didn’t reach the scale of earlier hits, it still entered the top 10 Habby’s noscripts, contributing around 2% of total revenue ✨

Congratulations to the Habby team on this milestone — what a journey!

👉 Learn more about Habby’s performance on its AppMagic page.

Fallout TV Series: How Game Revenues Grow and Fall Out

After 1.5-year wait, fans of the Fallout TV series finally got their hands (and eyes) on season two 🥳

What about the games? Well, they got into the top charts and increased their revenue multiple times!

But most importantly, did they perform better than during season one?

To answer that, we analyzed:
1️⃣ How the new season impacted Fallout Shelter on mobile
2️⃣ How PC and console noscripts responded to it, using our new Steam Analytics
3️⃣ Whether it was ultimately worth it

Spoiler alert: it was, but apparently, you have to be Bethesda for that 😉

We left all the details in the article.

Key Product Trends Every UA Manager Should Know - by Gamelight

Simply increasing budgets no longer guarantees results in 2026. To stay profitable, UA teams need to go deeper: into LiveOps, player motivation, and what’s really happening under the hood of the game.

Our friends at Gamelight paired their marketing expertise with AppMagic data to surface the trends that will define the market this year.

Here’s a quick sneak peek at what stood out:

- LiveOps volume keeps rising, creating more frequent high-intent moments to launch and scale UA campaigns 🎮

- Creative formats are shifting toward AI-assisted production and social-native styles that match actual content consumption📱

- Millennials are gaining share across top genres, while Gen Z continues to favor hybrid-casual and sandbox noscripts 🛝

But that's not all! You can find many more in the full article on Gamelight

Casual Games Report 2025: Finding Growth in a Flat Market

Welcome the final one in our end-of-the-year report trilogy: our good old Casual Games Report 2025.

Unlike many others, this one doesn’t require you to download anything. It’s an editorial longread built around some of the most interesting stories the industry delivered in 2025.

What awaits you in the report:

1. A dynamic analysis of the three largest Casual genres: Puzzle, Social Casino, and Simulation.

2. A deconstruction of the leading subgenres: Match-3, Merge-2, Coin Looter, and Farming.

3. The remarkable growth of Hybridcasual Puzzles, including Block, Sort, and Screw puzzles.

All of this to show how flexible and resilient the industry really is, and how growth can still be found even in the most competitive niches.

Trust us, there are many success stories emerging as long-standing monopolies begin to lose momentum!

As always, we’re grateful for your feedback and hope you enjoy the read. 😊

Researching Mobile Games: The Essential Steps With Antti Kananen

Product leader, system designer, angel investor — our good friend Antti Kananen has worn many hats.

This diverse experience allowed him to develop a unique approach to efficient game analysis using AppMagic. He shared this framework with us in our latest article ✨

Here’s what you’ll find inside:
1️⃣ The key steps Antti follows when making investment decisions or evaluating new product opportunities
2️⃣ Real examples of how he used AppMagic to reach actionable conclusions
3️⃣ Why AppMagic stands out as one of the best solutions for end-to-end mobile games analysis

Find all the insights via the link