Visto che é il primo articolo in assoluto su questo canale, partiamo con una perla ;) L'intervista integrale a Marco De Veglia sul suo ultimo libro [Podcast + Video]. http://www.contentmarketingitalia.com/marco-de-veglia-zero-concorrenti
Contentmarketingitalia
Marco De Veglia parla di ZERO Concorrenti
#052 Marco De Veglia parla di ZERO Concorrenti
Buongiorno a tutti,
ecco 3 articoli che ho trovato molto interessanti questa mattina.
1. Content Marketing Stats and Trends in 2017 [Infographic]
https://www.marketingprofs.com/chirp/2017/31983/content-marketing-stats-and-trends-in-2017-infographic
2. Is your content marketing missing the mark?
https://www.cmo.com.au/blog/cultural-connection/2017/05/24/is-your-content-marketing-missing-the-mark/
3. The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn From Them
https://www.skyword.com/contentstandard/creativity/the-story-elements-that-make-die-hard-immortal-and-what-content-marketers-can-learn-from-them/
Qui sotto il mio commento audio ;)
Alessio
ecco 3 articoli che ho trovato molto interessanti questa mattina.
1. Content Marketing Stats and Trends in 2017 [Infographic]
https://www.marketingprofs.com/chirp/2017/31983/content-marketing-stats-and-trends-in-2017-infographic
2. Is your content marketing missing the mark?
https://www.cmo.com.au/blog/cultural-connection/2017/05/24/is-your-content-marketing-missing-the-mark/
3. The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn From Them
https://www.skyword.com/contentstandard/creativity/the-story-elements-that-make-die-hard-immortal-and-what-content-marketers-can-learn-from-them/
Qui sotto il mio commento audio ;)
Alessio
MarketingProfs
Content Marketing Stats and Trends in 2017 [Infographic]
Check out these content marketing stats and facts on how B2B and B2C marketers are using content marketing. See what's working, what's not, and what content trends are businesses seeing.
Buongiorno!
Ecco 3 articoli che ti consiglio e in coda il mio audio con un paio di riflessioni ;)
1. The four things you should be doing to strengthen your content marketing strategy
http://www.thedrum.com/opinion/2017/05/25/the-four-things-you-should-be-doing-strengthen-your-content-marketing-strategy
2. The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
https://www.marketingprofs.com/articles/2017/32145/the-content-trap-when-content-becomes-a-commodity-and-three-ways-to-break-free
3. Brand Journalism and the Case for Optimism
https://www.skyword.com/contentstandard/marketing/brand-journalism-and-the-case-for-optimism/
Buon Venerdì!
Alessio Beltrami
Ecco 3 articoli che ti consiglio e in coda il mio audio con un paio di riflessioni ;)
1. The four things you should be doing to strengthen your content marketing strategy
http://www.thedrum.com/opinion/2017/05/25/the-four-things-you-should-be-doing-strengthen-your-content-marketing-strategy
2. The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
https://www.marketingprofs.com/articles/2017/32145/the-content-trap-when-content-becomes-a-commodity-and-three-ways-to-break-free
3. Brand Journalism and the Case for Optimism
https://www.skyword.com/contentstandard/marketing/brand-journalism-and-the-case-for-optimism/
Buon Venerdì!
Alessio Beltrami
The Drum
The four things you should be doing to strengthen your content marketing strategy
Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more chance you have of hitting your objectives, which means you can measure the success of your content retrospectively.
Buongiorno!
Oggi ho letto 3 cose un pelo tecniche, ma molto utili.
Eccole:
1. Google warns about Content marketing mainly for link
https://meshrepublic.com/google-warns-about-content-marketing-mainly-for-link/
2. How Long Does Content Marketing Take to Work
http://neilpatel.com/videos/content-marketing/long-content-marketing-take-work/
3. Why Design Still Trumps Content in Marketing
https://www.searchenginejournal.com/web-design-vs-content/199225/
Qui sotto il mio commento audio.
Ora vado all'Idroscalo con i miei bimbi ;)
A domani e buon weekend!
Alessio Beltrami
Oggi ho letto 3 cose un pelo tecniche, ma molto utili.
Eccole:
1. Google warns about Content marketing mainly for link
https://meshrepublic.com/google-warns-about-content-marketing-mainly-for-link/
2. How Long Does Content Marketing Take to Work
http://neilpatel.com/videos/content-marketing/long-content-marketing-take-work/
3. Why Design Still Trumps Content in Marketing
https://www.searchenginejournal.com/web-design-vs-content/199225/
Qui sotto il mio commento audio.
Ora vado all'Idroscalo con i miei bimbi ;)
A domani e buon weekend!
Alessio Beltrami
Meshrepublic
Google warns about Content marketing mainly for link | Meshrepublic
Google released a new warning for publishers and author who are doing content marketing mainly for link, are violating Google’s guideline.
Buona Domenica!
Ho 3 bombe anche oggi e parlano di Content Marketing.
Eccole...
1. Where Are All the Freelance Writing Opportunities? Here’s What’s Happening Behind the Scenes
https://www.skyword.com/contentstandard/storytelling/freelance-writing-opportunities-heres-whats-happening-behind-scenes/
2. Content at Scale is Making Brands Publishers in Their Own Right: Q&A with Benjamin Potter, CLICKON Media
https://www.exchangewire.com/blog/2017/05/26/content-scale-making-brands-publishers-right-qa-benjamin-potter-clickon-media/
3. Contentology: The art and science of content
http://xpress.nationmultimedia.com/news/business/corporate/30316425
Qui sotto come sempre trovi il mio commento audio ;)
A domani!
Alessio
Ho 3 bombe anche oggi e parlano di Content Marketing.
Eccole...
1. Where Are All the Freelance Writing Opportunities? Here’s What’s Happening Behind the Scenes
https://www.skyword.com/contentstandard/storytelling/freelance-writing-opportunities-heres-whats-happening-behind-scenes/
2. Content at Scale is Making Brands Publishers in Their Own Right: Q&A with Benjamin Potter, CLICKON Media
https://www.exchangewire.com/blog/2017/05/26/content-scale-making-brands-publishers-right-qa-benjamin-potter-clickon-media/
3. Contentology: The art and science of content
http://xpress.nationmultimedia.com/news/business/corporate/30316425
Qui sotto come sempre trovi il mio commento audio ;)
A domani!
Alessio
The Content Standard by Skyword
Where Are All the Freelance Writing Opportunities? Here's What's Happening Behind the Scenes
An experienced community manager explains how she hooks up talented freelancers with the clients who need them—and how freelancers can help themselves.
Buon Lunedì e buon compleanno a me!
Oggi ne compio 38, mi sono svegliato a Trento e ho letto grazie al wifi del B&B dove ho dormito questi 3 articoli.
Te li consiglio ;)
1. How to Persuade the Naysayers to Embrace New Marketing Technology
http://contentmarketinginstitute.com/2017/05/naysayers-embrace-new-technology/
2. 4 Content Marketing Lessons to Learn from Netflix
https://www.entrepreneur.com/article/294050
3.Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
https://www.forbes.com/sites/johnrampton/2017/05/28/your-small-business-needs-a-content-strategy-here-is-a-plan-you-can-start-today/#2515f226741f
Qui sotto la nota vocale con i miei commenti.
Buona settimana,
Alessio Beltrami
[QUI ogni mattina trovi 3 articoli utili per fare Content Marketing + 1 mia nota vocale]
Oggi ne compio 38, mi sono svegliato a Trento e ho letto grazie al wifi del B&B dove ho dormito questi 3 articoli.
Te li consiglio ;)
1. How to Persuade the Naysayers to Embrace New Marketing Technology
http://contentmarketinginstitute.com/2017/05/naysayers-embrace-new-technology/
2. 4 Content Marketing Lessons to Learn from Netflix
https://www.entrepreneur.com/article/294050
3.Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
https://www.forbes.com/sites/johnrampton/2017/05/28/your-small-business-needs-a-content-strategy-here-is-a-plan-you-can-start-today/#2515f226741f
Qui sotto la nota vocale con i miei commenti.
Buona settimana,
Alessio Beltrami
[QUI ogni mattina trovi 3 articoli utili per fare Content Marketing + 1 mia nota vocale]
Content Marketing Institute
New Marketing Technology: Win Over Naysayers
Follow these five steps to make on boarding a new tech tool easier and more effective for your team – Content Marketing Institute
Buon Martedì!
Oggi si terrà l'aperitivo di Content Marketing Italia a Milano (saremo in tanti), ma io non batto la fiacca e continuo a selezionare 3 articoli interessanti facendo la mia personale nota audio.
Ecco i 3 articoli di oggi:
1. Facebook Just Lost a Big Battle to Google for Publishers
http://adage.com/article/digital/facebook-moves-lure-back-publishers-instant-articles/309170/
2. 7 Writing Tips for Savvy Content Creators
http://www.convinceandconvert.com/content-marketing/writing-tips-for-content-creators/
3. The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
http://www.copyblogger.com/pulp-fiction/
Segue la mia nota vocale ;)
Buona giornata
Alessio Beltrami
Oggi si terrà l'aperitivo di Content Marketing Italia a Milano (saremo in tanti), ma io non batto la fiacca e continuo a selezionare 3 articoli interessanti facendo la mia personale nota audio.
Ecco i 3 articoli di oggi:
1. Facebook Just Lost a Big Battle to Google for Publishers
http://adage.com/article/digital/facebook-moves-lure-back-publishers-instant-articles/309170/
2. 7 Writing Tips for Savvy Content Creators
http://www.convinceandconvert.com/content-marketing/writing-tips-for-content-creators/
3. The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
http://www.copyblogger.com/pulp-fiction/
Segue la mia nota vocale ;)
Buona giornata
Alessio Beltrami
Adage
Facebook Just Lost a Big Battle to Google for Publishers
Publishers are frustrated with Facebook's Instant Articles, so the social media powerhouse is offering them an easy way to convert stories to Google AMP
Buon Mercoledì!
Come va?
Io ho trovato 3 cose interessanti e qui sotto trovi i link e il mio commento audio.
1. 3 ways infographics can power your content marketing campaigns
https://www.prdaily.com/Main/Articles/22728.aspx
2. Why Your Startup Content-Marketing Strategy Isn't Working
https://www.entrepreneur.com/article/293503
3. 7 Tips for Using Pop-ups Without Harming Your SEO
https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo/198221/
A domani!
Alessio Beltrami
Come va?
Io ho trovato 3 cose interessanti e qui sotto trovi i link e il mio commento audio.
1. 3 ways infographics can power your content marketing campaigns
https://www.prdaily.com/Main/Articles/22728.aspx
2. Why Your Startup Content-Marketing Strategy Isn't Working
https://www.entrepreneur.com/article/293503
3. 7 Tips for Using Pop-ups Without Harming Your SEO
https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo/198221/
A domani!
Alessio Beltrami
Prdaily
3 ways infographics can power your content marketing campaigns
Some communicators might argue that the visual format is dying, but this PR pro says that it’s still a valuable component of effective messaging. Here’s why.
Buongiorno, questo Giovedì sarà ricco...
Me lo sento!
Ecco i 3 articoli di oggi ;)
1. Can AI help strike the right emotional tone for content?
http://www.marketingdive.com/news/how-ai-can-help-strike-the-right-emotional-tone-for-content/442043/
2. Content Marketing and the UK General Election
http://www.8ms.com/2017/05/22/content-marketing-uk-general-election/
3. Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
https://www.marketingprofs.com/articles/2017/32171/facebook-live-for-b2b-marketers-five-ways-to-use-live-video-in-your-content-marketing-strategy
In coda trovi la mia nota vocale come sempre ;)
All prossima!
Alessio
Me lo sento!
Ecco i 3 articoli di oggi ;)
1. Can AI help strike the right emotional tone for content?
http://www.marketingdive.com/news/how-ai-can-help-strike-the-right-emotional-tone-for-content/442043/
2. Content Marketing and the UK General Election
http://www.8ms.com/2017/05/22/content-marketing-uk-general-election/
3. Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
https://www.marketingprofs.com/articles/2017/32171/facebook-live-for-b2b-marketers-five-ways-to-use-live-video-in-your-content-marketing-strategy
In coda trovi la mia nota vocale come sempre ;)
All prossima!
Alessio
Marketing Dive
Can AI help strike the right emotional tone for content?
Next-gen content intelligence technology could simplify one-to-one personalization, but marketers don't have to wait to take a more holistic view of their efforts.
Buon Venerdì e buon week end!
Ecco i 3 articoli che voglio consigliarti oggi ;)
1. Where is the best place to post your content?
http://marketingland.com/best-place-post-content-216111
2. 6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
http://www.agprofessional.com/news/business/6-tips-your-marketing-and-sales-reps-consistently-produce-value-added-content
3. Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey
http://www.lawfuel.com/blog/content_marketing_lawyers/
A domani!
Alessio Beltrami
p.s. qui sotto il mio commento nella nota audio.
Ecco i 3 articoli che voglio consigliarti oggi ;)
1. Where is the best place to post your content?
http://marketingland.com/best-place-post-content-216111
2. 6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
http://www.agprofessional.com/news/business/6-tips-your-marketing-and-sales-reps-consistently-produce-value-added-content
3. Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey
http://www.lawfuel.com/blog/content_marketing_lawyers/
A domani!
Alessio Beltrami
p.s. qui sotto il mio commento nella nota audio.
Marketing Land
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Buongiorno a te e buon Sabato!
Ecco i miei 3 suggerimenti di oggi:
1.How to Create a Winning Content Marketing Playbook
http://www.convinceandconvert.com/content-marketing/content-marketing-playbook/
2. Could A Podcast Boost Your Content Marketing Campaign?
https://www.forbes.com/sites/jaysondemers/2017/06/02/could-a-podcast-boost-your-content-marketing-campaign/#d01b4b07621c
3. 4 Multilingual Content Marketing Strategies Worth Stealing
http://www.k-international.com/blog/multilingual-content-marketing-strategies/
Qui sotto la mia nota vocale con i commenti.
A domani!
Alessio Beltrami
P.S. condivido con te ogni giorno quello che leggo, fai sapere di questo canale ai tuoi contatti interessati a questi argomenti.
Ecco i miei 3 suggerimenti di oggi:
1.How to Create a Winning Content Marketing Playbook
http://www.convinceandconvert.com/content-marketing/content-marketing-playbook/
2. Could A Podcast Boost Your Content Marketing Campaign?
https://www.forbes.com/sites/jaysondemers/2017/06/02/could-a-podcast-boost-your-content-marketing-campaign/#d01b4b07621c
3. 4 Multilingual Content Marketing Strategies Worth Stealing
http://www.k-international.com/blog/multilingual-content-marketing-strategies/
Qui sotto la mia nota vocale con i commenti.
A domani!
Alessio Beltrami
P.S. condivido con te ogni giorno quello che leggo, fai sapere di questo canale ai tuoi contatti interessati a questi argomenti.
Convince and Convert: Social Media Consulting and Content Marketing Consulting
How to Create a Winning Content Marketing Playbook
A great content marketing playbook focuses less on the "what" of producing content and more on the "how" of distributing, iterating, and more.