Buon Lunedì e buon compleanno a me!
Oggi ne compio 38, mi sono svegliato a Trento e ho letto grazie al wifi del B&B dove ho dormito questi 3 articoli.
Te li consiglio ;)
1. How to Persuade the Naysayers to Embrace New Marketing Technology
http://contentmarketinginstitute.com/2017/05/naysayers-embrace-new-technology/
2. 4 Content Marketing Lessons to Learn from Netflix
https://www.entrepreneur.com/article/294050
3.Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
https://www.forbes.com/sites/johnrampton/2017/05/28/your-small-business-needs-a-content-strategy-here-is-a-plan-you-can-start-today/#2515f226741f
Qui sotto la nota vocale con i miei commenti.
Buona settimana,
Alessio Beltrami
[QUI ogni mattina trovi 3 articoli utili per fare Content Marketing + 1 mia nota vocale]
Oggi ne compio 38, mi sono svegliato a Trento e ho letto grazie al wifi del B&B dove ho dormito questi 3 articoli.
Te li consiglio ;)
1. How to Persuade the Naysayers to Embrace New Marketing Technology
http://contentmarketinginstitute.com/2017/05/naysayers-embrace-new-technology/
2. 4 Content Marketing Lessons to Learn from Netflix
https://www.entrepreneur.com/article/294050
3.Your Small Business Needs a Content Strategy, Here is a Plan You Can Start Today
https://www.forbes.com/sites/johnrampton/2017/05/28/your-small-business-needs-a-content-strategy-here-is-a-plan-you-can-start-today/#2515f226741f
Qui sotto la nota vocale con i miei commenti.
Buona settimana,
Alessio Beltrami
[QUI ogni mattina trovi 3 articoli utili per fare Content Marketing + 1 mia nota vocale]
Content Marketing Institute
New Marketing Technology: Win Over Naysayers
Follow these five steps to make on boarding a new tech tool easier and more effective for your team – Content Marketing Institute
Buon Martedì!
Oggi si terrà l'aperitivo di Content Marketing Italia a Milano (saremo in tanti), ma io non batto la fiacca e continuo a selezionare 3 articoli interessanti facendo la mia personale nota audio.
Ecco i 3 articoli di oggi:
1. Facebook Just Lost a Big Battle to Google for Publishers
http://adage.com/article/digital/facebook-moves-lure-back-publishers-instant-articles/309170/
2. 7 Writing Tips for Savvy Content Creators
http://www.convinceandconvert.com/content-marketing/writing-tips-for-content-creators/
3. The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
http://www.copyblogger.com/pulp-fiction/
Segue la mia nota vocale ;)
Buona giornata
Alessio Beltrami
Oggi si terrà l'aperitivo di Content Marketing Italia a Milano (saremo in tanti), ma io non batto la fiacca e continuo a selezionare 3 articoli interessanti facendo la mia personale nota audio.
Ecco i 3 articoli di oggi:
1. Facebook Just Lost a Big Battle to Google for Publishers
http://adage.com/article/digital/facebook-moves-lure-back-publishers-instant-articles/309170/
2. 7 Writing Tips for Savvy Content Creators
http://www.convinceandconvert.com/content-marketing/writing-tips-for-content-creators/
3. The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
http://www.copyblogger.com/pulp-fiction/
Segue la mia nota vocale ;)
Buona giornata
Alessio Beltrami
Adage
Facebook Just Lost a Big Battle to Google for Publishers
Publishers are frustrated with Facebook's Instant Articles, so the social media powerhouse is offering them an easy way to convert stories to Google AMP
Buon Mercoledì!
Come va?
Io ho trovato 3 cose interessanti e qui sotto trovi i link e il mio commento audio.
1. 3 ways infographics can power your content marketing campaigns
https://www.prdaily.com/Main/Articles/22728.aspx
2. Why Your Startup Content-Marketing Strategy Isn't Working
https://www.entrepreneur.com/article/293503
3. 7 Tips for Using Pop-ups Without Harming Your SEO
https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo/198221/
A domani!
Alessio Beltrami
Come va?
Io ho trovato 3 cose interessanti e qui sotto trovi i link e il mio commento audio.
1. 3 ways infographics can power your content marketing campaigns
https://www.prdaily.com/Main/Articles/22728.aspx
2. Why Your Startup Content-Marketing Strategy Isn't Working
https://www.entrepreneur.com/article/293503
3. 7 Tips for Using Pop-ups Without Harming Your SEO
https://www.searchenginejournal.com/7-tips-using-pop-ups-without-harming-seo/198221/
A domani!
Alessio Beltrami
Prdaily
3 ways infographics can power your content marketing campaigns
Some communicators might argue that the visual format is dying, but this PR pro says that it’s still a valuable component of effective messaging. Here’s why.
Buongiorno, questo Giovedì sarà ricco...
Me lo sento!
Ecco i 3 articoli di oggi ;)
1. Can AI help strike the right emotional tone for content?
http://www.marketingdive.com/news/how-ai-can-help-strike-the-right-emotional-tone-for-content/442043/
2. Content Marketing and the UK General Election
http://www.8ms.com/2017/05/22/content-marketing-uk-general-election/
3. Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
https://www.marketingprofs.com/articles/2017/32171/facebook-live-for-b2b-marketers-five-ways-to-use-live-video-in-your-content-marketing-strategy
In coda trovi la mia nota vocale come sempre ;)
All prossima!
Alessio
Me lo sento!
Ecco i 3 articoli di oggi ;)
1. Can AI help strike the right emotional tone for content?
http://www.marketingdive.com/news/how-ai-can-help-strike-the-right-emotional-tone-for-content/442043/
2. Content Marketing and the UK General Election
http://www.8ms.com/2017/05/22/content-marketing-uk-general-election/
3. Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
https://www.marketingprofs.com/articles/2017/32171/facebook-live-for-b2b-marketers-five-ways-to-use-live-video-in-your-content-marketing-strategy
In coda trovi la mia nota vocale come sempre ;)
All prossima!
Alessio
Marketing Dive
Can AI help strike the right emotional tone for content?
Next-gen content intelligence technology could simplify one-to-one personalization, but marketers don't have to wait to take a more holistic view of their efforts.
Buon Venerdì e buon week end!
Ecco i 3 articoli che voglio consigliarti oggi ;)
1. Where is the best place to post your content?
http://marketingland.com/best-place-post-content-216111
2. 6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
http://www.agprofessional.com/news/business/6-tips-your-marketing-and-sales-reps-consistently-produce-value-added-content
3. Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey
http://www.lawfuel.com/blog/content_marketing_lawyers/
A domani!
Alessio Beltrami
p.s. qui sotto il mio commento nella nota audio.
Ecco i 3 articoli che voglio consigliarti oggi ;)
1. Where is the best place to post your content?
http://marketingland.com/best-place-post-content-216111
2. 6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
http://www.agprofessional.com/news/business/6-tips-your-marketing-and-sales-reps-consistently-produce-value-added-content
3. Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey
http://www.lawfuel.com/blog/content_marketing_lawyers/
A domani!
Alessio Beltrami
p.s. qui sotto il mio commento nella nota audio.
Marketing Land
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Buongiorno a te e buon Sabato!
Ecco i miei 3 suggerimenti di oggi:
1.How to Create a Winning Content Marketing Playbook
http://www.convinceandconvert.com/content-marketing/content-marketing-playbook/
2. Could A Podcast Boost Your Content Marketing Campaign?
https://www.forbes.com/sites/jaysondemers/2017/06/02/could-a-podcast-boost-your-content-marketing-campaign/#d01b4b07621c
3. 4 Multilingual Content Marketing Strategies Worth Stealing
http://www.k-international.com/blog/multilingual-content-marketing-strategies/
Qui sotto la mia nota vocale con i commenti.
A domani!
Alessio Beltrami
P.S. condivido con te ogni giorno quello che leggo, fai sapere di questo canale ai tuoi contatti interessati a questi argomenti.
Ecco i miei 3 suggerimenti di oggi:
1.How to Create a Winning Content Marketing Playbook
http://www.convinceandconvert.com/content-marketing/content-marketing-playbook/
2. Could A Podcast Boost Your Content Marketing Campaign?
https://www.forbes.com/sites/jaysondemers/2017/06/02/could-a-podcast-boost-your-content-marketing-campaign/#d01b4b07621c
3. 4 Multilingual Content Marketing Strategies Worth Stealing
http://www.k-international.com/blog/multilingual-content-marketing-strategies/
Qui sotto la mia nota vocale con i commenti.
A domani!
Alessio Beltrami
P.S. condivido con te ogni giorno quello che leggo, fai sapere di questo canale ai tuoi contatti interessati a questi argomenti.
Convince and Convert: Social Media Consulting and Content Marketing Consulting
How to Create a Winning Content Marketing Playbook
A great content marketing playbook focuses less on the "what" of producing content and more on the "how" of distributing, iterating, and more.
Buona Domenica!
Questi i 3 articoli di oggi, sono 20 minuti di lettura ben investiti!
1. 5 Tips to Boost Media Shares and Conversion
https://tech.co/strategies-boosting-media-shares-2017-05
2. In 10 Years, Content Marketing Will Just Be Marketing
http://contentmarketinginstitute.com/2017/05/content-marketing-just-marketing/
3. Why content marketing is going Hollywood
http://www.marketingdive.com/news/why-content-marketing-is-going-hollywood/442393/
Come sempre trovi la mia nota vocale qui sotto.
Buona giornata!
Alessio Beltrami
Questi i 3 articoli di oggi, sono 20 minuti di lettura ben investiti!
1. 5 Tips to Boost Media Shares and Conversion
https://tech.co/strategies-boosting-media-shares-2017-05
2. In 10 Years, Content Marketing Will Just Be Marketing
http://contentmarketinginstitute.com/2017/05/content-marketing-just-marketing/
3. Why content marketing is going Hollywood
http://www.marketingdive.com/news/why-content-marketing-is-going-hollywood/442393/
Come sempre trovi la mia nota vocale qui sotto.
Buona giornata!
Alessio Beltrami
Tech.Co
5 Strategies for Boosting Media Shares and Conversion
When done right, social media strategies helps gain traffic and increase shares for your business; which equals increased brand recognition and sales.
Buon Lunedì!
Sai cosa ho letto questa mattina?
Ecco un assaggio...
1. Why Focusing on SEO Alone Isn’t Enough
https://www.searchenginejournal.com/seo-alone-isnt-enough/196867/
2. 1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content
http://www.adweek.com/digital/1-in-3-internet-users-has-made-a-purchase-based-on-sponsored-content/
3. Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works
http://blog.marketingenvy.com/lead-generation-by-b2b-content-marketing-275-years-of-history-prove-it-works
Qui sotto trovi la mia nota audio.
Buona settimana!
Alessio
Sai cosa ho letto questa mattina?
Ecco un assaggio...
1. Why Focusing on SEO Alone Isn’t Enough
https://www.searchenginejournal.com/seo-alone-isnt-enough/196867/
2. 1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content
http://www.adweek.com/digital/1-in-3-internet-users-has-made-a-purchase-based-on-sponsored-content/
3. Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works
http://blog.marketingenvy.com/lead-generation-by-b2b-content-marketing-275-years-of-history-prove-it-works
Qui sotto trovi la mia nota audio.
Buona settimana!
Alessio
Search Engine Journal
Why Focusing on SEO Alone Isn't Enough
An effective marketing strategy shouldn’t focus on SEO alone. You need to approach SEO as a companion to your social and content marketing strategies.
Good Morning!
3 articoli che ti consiglio di leggere oggi:
1. NYT sets up brand content agency in Hong Kong
https://www.warc.com/NewsAndOpinion/news/NYT_sets_up_brand_content_agency_in_Hong_Kong/67dbc160-241d-4142-93e3-2ed32defc6b8
2. Make branded content people actually care about on TV and online
http://www.thedrum.com/opinion/2017/06/05/make-branded-content-people-actually-care-about-tv-and-online
3. Is It Time to Invest in PPC for Your Content?
http://contentmarketinginstitute.com/2017/06/invest-ppc-content/
Buon Martedì ;)
Alessio
p.s. ascolta la mia nota vocale qui sotto...
3 articoli che ti consiglio di leggere oggi:
1. NYT sets up brand content agency in Hong Kong
https://www.warc.com/NewsAndOpinion/news/NYT_sets_up_brand_content_agency_in_Hong_Kong/67dbc160-241d-4142-93e3-2ed32defc6b8
2. Make branded content people actually care about on TV and online
http://www.thedrum.com/opinion/2017/06/05/make-branded-content-people-actually-care-about-tv-and-online
3. Is It Time to Invest in PPC for Your Content?
http://contentmarketinginstitute.com/2017/06/invest-ppc-content/
Buon Martedì ;)
Alessio
p.s. ascolta la mia nota vocale qui sotto...
Warc
NYT sets up brand content agency in Hong Kong
HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.
Buongiorno e buon Mercoledì!
Questi sono 3 articoli che ho letto questa mattina e che ho trovato interessanti.
1. Rethinking Your Editorial Process
http://www.econtentmag.com/Articles/Column/Natural-Content-Practices/Rethinking-Your-Editorial-Process-117733.htm
2. Content Marketing Strategies for Every Industry
http://marketeer.kapost.com/content-marketing-strategies-for-every-industry/
3. The Best Content Marketing of May: Brands, Take Note
https://contently.com/strategist/2017/06/05/best-content-marketing-may/
A domani ;)
Alessio Beltrami
p.s. non perdere la mia nota audio qui sotto...
Questi sono 3 articoli che ho letto questa mattina e che ho trovato interessanti.
1. Rethinking Your Editorial Process
http://www.econtentmag.com/Articles/Column/Natural-Content-Practices/Rethinking-Your-Editorial-Process-117733.htm
2. Content Marketing Strategies for Every Industry
http://marketeer.kapost.com/content-marketing-strategies-for-every-industry/
3. The Best Content Marketing of May: Brands, Take Note
https://contently.com/strategist/2017/06/05/best-content-marketing-may/
A domani ;)
Alessio Beltrami
p.s. non perdere la mia nota audio qui sotto...
EContent Magazine
Rethinking Your Editorial Process
Ask any top content marketing team what it wishes it had. The answer may be more leads, sales, clicks, likes, links, or reach, but it always comes back to content. Today's organizations and the marketing teams that support them are being forced to produce…
Buongiorno!
Anche questa mattina ho selezionato 3 articoli dalle mie letture.
Eccoli qui...
1. Is content marketing the new black, with brands becoming content publishers?
http://themediaonline.co.za/2017/06/is-content-marketing-the-new-black-with-brands-becoming-content-publishers/
2. How Machine Learning Can Improve Content Marketing
https://www.emarketer.com/Article/How-Machine-Learning-Improve-Content-Marketing/1015982
3. 15 Content Marketing Strategies To Make Your Blog Less 'Salesy'
https://www.forbes.com/sites/forbesagencycouncil/2017/06/07/15-content-marketing-strategies-to-make-your-blog-less-salesy/#6d7f5183323c
A domani!
Alessio
Hai sentito la mia not audio? La trovi qui sotto ;)
Anche questa mattina ho selezionato 3 articoli dalle mie letture.
Eccoli qui...
1. Is content marketing the new black, with brands becoming content publishers?
http://themediaonline.co.za/2017/06/is-content-marketing-the-new-black-with-brands-becoming-content-publishers/
2. How Machine Learning Can Improve Content Marketing
https://www.emarketer.com/Article/How-Machine-Learning-Improve-Content-Marketing/1015982
3. 15 Content Marketing Strategies To Make Your Blog Less 'Salesy'
https://www.forbes.com/sites/forbesagencycouncil/2017/06/07/15-content-marketing-strategies-to-make-your-blog-less-salesy/#6d7f5183323c
A domani!
Alessio
Hai sentito la mia not audio? La trovi qui sotto ;)
The Media Online
Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the big hoo-ha years ago about subtle product placem…