A review of Airdrop and Liquidity Mining by SixDegree: Retention

- Airdrops have an average churn of 80% after four months even for top protocols
- Selected airdrops including 1inch, Uniswap, Optimism, Arbitrum and ParaSwap have a retention rate under 20% after four months and under 15% after 12 months
- The churn slowed down after the four month and remained stable for the best ones (e.g. Optimism) or continued to decrease for the less quality ones
- A good airdrop strategy can prevent the token holding rate from entering a long-term decline.
- Optimism's Airdrop Round 2 is a notable example where the holding rate curve of saw a noticeable increase on 2023-02-09 related to their Airdrop Round 2. Airdropped users are holding OP!
- We recommend protocols not to do one major airdrop and instead to have many microairdrops using data-driven strategy to build a strong holder base

#reads airdrop

https://mirror.xyz/sixdegreelab.eth/nGmyboqdizYHN53lKfKgTi97SCfbogF_2ysu8cMg6zk

A review of Airdrop and Liquidity Mining by SixDegree: CAC

- We find out that airdrop CAC range from $1,000 to $10,000
- Such CAC is much higher than traditional financial institutions at $50 to $1500. This reflects the crypto market's focus on early adopters and its smaller TAM.
- Most protocols do not pay much attention to CAC as they simply see it as a way to build a strong community and bootstrap their network in the early days.
- Though we agree it is also important to have an understanding of it and iterate on token distribution using quick feedback loops with systems such as onchain quests in order to avoid growth challenges.
- We recommend protocols not do to one major airdrop and instead to have many microairdrops using data-driven strategy to build a strong holder base

#reads airdrop

https://mirror.xyz/sixdegreelab.eth/cwW_ixKUN0cMmDeJp67r4F2b53H0fMzS_BG22FCapCs

Celestia (TIA) Tokenomics

https://x.com/MessariCrypto/status/1706713531859526108?s=20

A study of Arbitrum’s STIP and Top Plays by Ouroboros

https://ouroborosresearch.substack.com/p/arbitrum-ants-are-back-for-the-50m

Comparison between DA layers

#reads DA

https://forum.celestia.org/t/a-comparison-between-da-layers/899

always a supporter of innovative ideas in this space

but why are we trying to add -Fi to everything when there isn't a need to?

dating apps are already skewed enough in its current web2 state, not sure how adding a -Fi aspect would make it better

https://x.com/tradergirlsuki/status/1706815611613950418?s=20

Breaking: Binance announced the sale of its Russian operations to CommEX, exiting Russia completely. Binance will work with CommEX to inform users on how to migrate their assets to CommEX. A portion of new user registrations for Russian KYC will be redirected to CommEX immediately and will scale over time. Over the next few months, Binance will cancel all trading services and business lines in Russia. — link

CommEX is a newly established exchange and there is no information about its employees or controllers. The exchange opened spot trading pairs BTC/USDT and ETH/USDT for the first time on July 25, and the exchange was officially launched at 12:00 (UTC) on September 26. Its Twitter account currently has only 255 followers, including CZ. BNB holders will continue to receive a 25% discount on trading fees on CommEX, CZ said in a tweet. — link

Can Any Layer 1 Blockchain Overtake Ethereum?

#reads

https://amberlabs.substack.com/p/can-any-layer-1-blockchain-overtake

FXS update

nice move up after reclaiming and holding RL

original idea trade idea here: https://news.1rj.ru/str/cryptomumbles/4296

BTC

i think we have one more fakeout to the upside before going down

leaning towards a reclaim here of prev Monday low before targeting range high

after which, likely to be a fakeout of the daily resistance trendline

then we'll test and likely break 26k from there

if you're a trader/ prefer more updates on market movement thoughts, do join my ft chatroom (fan or friend) as we have a few active traders in there as well 🤝

The Dawn of On-Chain FHE

#reads FHE

https://multicoin.capital/2023/09/26/the-dawn-of-on-chain-fhe/?s=35

to note:

link usually pumps into SmartCon (2 Oct) and retraces after

makes an idea for a short term trade

but if you're looking for a longer term position to accumulate, might be better to wait for a few weeks after