⚡️ Good morning and happy Monday, team!

😎 New week — new knowledge. We’ve updated our myTarget guide so you’re fully up to speed.

⚡️ Key 2025 updates at a glance:
🔹 Attribution window — configurable up to 90 days.
🔹 Click takes priority; post-view is counted only if there was no click.
🔸 Offline conversions sync faster (≈ 1–2 days after upload).
🔹 Dynamic lists and multi-exports by branches/cities.
🔹 More report breakdowns — easier to build multi-step funnels and analyze sources.
🔸 “Near me” local targeting for location-based offers.

Why it matters for webmasters & media buyers:
📌 Easier to connect CRM/O2O events to ads and see true channel contribution.
📌 Plus a mini checklist at the end on squeezing max value from the new myTarget.

🧠 Warm-up question: do you know what online↔️offline “shafts” (O2O) are — and how to account for them in attribution?
💡 If not, the article links to our Knowledge Base with a quick explainer.

👉 Read the update: https://3snet.info/en/news/mytarget-vyvodit-ocenku-effektivnosti-digital-reklamy-na-novyj-uroven/

🗣 Tell us in the comments: what have you already tested in myTarget in 2025?

😎 Update to the article “Online Slots 2025: What’s Converting, Where the Traffic Is, and Who’s on Top”

We’ve added a fresh section “What Players Spin in Crypto Casinos” — at the end you’ll find live numbers and quick takeaways for the crypto segment:

📌 Which game types hit most often
📌 What crypto players pay attention to
📌 How behavior and the funnel are shifting
📌 What webmasters & media buyers should bake into creatives and landing pages

⚡️ Scroll to the bottom — that’s where the most practical goodies are.

👉 Read the updated breakdown: https://3snet.info/en/news/online-slots-2025-whats-converting-and-wheres-the-traffic/

💬 Running the crypto vertical? What “fires” for you more — classic slots, crash, or live game shows? Share in the comments!

⚡️ Practice, not theory: we compared Pop / Push / Native ad networks for gambling arbitrage and SEO — all in 1️⃣ one guide!

💘 Why read it?
📌 Quickly see when to use pop, push, or native so you don’t burn budget on tests.
📌 Useful for media buyers, team leads, webmasters/SEO, and iGaming newcomers.

💘 What’s inside:
🔹 where to get volume for Tier-1 / LATAM / Asia;
🔹formats (pop, push, in-page, native, video, Telegram) and pricing models;
🔸minimum deposits, payment methods, postbacks/API, tracker integrations;
🔹welcome bonuses and playbooks: testing / scale / auto-optimization / cross-format;
🔹a handy comparison table for fast selection.

Networks covered:
Onclicka / EZmob / MyBid / Mondiad / ClickAdilla / RichAds / ROIads / OctoClick / Clickaine / PopCash

👉 Read the breakdown + table:
https://3snet.info/en/news/pop-push-and-native-ad-networks-in-gambling-media-buying-and-seo/

Your turn:
Is this format useful? What should we compare next — DSP/Programmatic, Telegram ecosystem (Mini Apps/channels/bots), or in-app/SDK mobile networks?
Vote with emojis 🅿️ / 📣 / 📱 or drop your own idea in the comments.

🌍 Wednesday — the week’s meridian, almost “Little Friday”… but jokes aside: business first.

What comes to mind when you hear about betting in Russia? Exactly — Unified TSUPIS.
✅ Not TSUPIS, but Unified TSUPIS — big difference. As big as our friends make… okay, wrong show! 😂

If you run legal RU traffic, you can’t avoid Unified TSUPIS. In our new 3S.INFO breakdown — no fluff, no myths:

🔸TSUPIS vs Unified TSUPIS: what they are and why all legal online bets go through them.
🔹Evolution: 2 TSUPIS → a single operator (ERAI, Federal Laws 244/493).
🔹Player journey: KYC (online/offline), limits, wallet/card.
🔹Who’s in: all licensed RU bookmakers operate via Unified TSUPIS.
🔸Pros/cons: for players / bookmakers / the state — on one schema.
🔹2026–2030: growth, new fintech, AI/Big Data, digital ruble.

👉 Read the full walkthrough (history → processes → future):
https://3snet.info/en/news/chto-takoe-cupis-i-komu-eto-vygodno/

💬 Question: do you see Unified TSUPIS affecting conversion in RU GEO? Where does the user path break more often — at KYC or even earlier?

❤‍🔥 Our very own Alex Miller joined HilltopAds as an expert for their iGaming deep-dive.
It’s a banger: everything you wanted to know about iGaming — solid fundamentals + trends + pitfalls + outlook.
Highly recommended read — and great team to work with!

👉 Read: https://hilltopads.com/blog/everything-you-need-to-know-about-the-igaming-industry/

🧩 Perfect combo: buy traffic at HilltopAds — deliver it to 3SNET offers.
HilltopAds × 3SNET = more profit together. 🚀💸
⚡ Use the promocode https://3snet.co/en/promocode/hilltopads/

💬 We’re open for similar collabs: Alex is happy to contribute and share insights.
DMs/comments open — you’re very welcome with questions!

🇧🇪 Belgium for iGaming: strict, tasty, predictable

🎲 Fun fact: the real local stars here are dice games — a Belgian phenomenon that can convert on par with slots.

Why run BE right now:

🔹Fully regulated under the BGC → stable, high-value traffic.
🔸NL / FR (plus a bit of DE) + local payments Bancontact / Payconiq = smoother onboarding.
🔹Sports windows: ⚽️ Jupiler Pro League, cycling, tennis — great for fast campaigns.

👉 Full breakdown (licenses, payments, creatives, risks):
https://3snet.info/en/reviews/how-to-promote-online-betting-gambling-in-belgium/

❓Quick one: what converts better for you in BE — dice or football? 🏆

❤‍🔥 3SNET fam, we’ve brought you a solid boost for a fast start with ad accounts and payments.

Our new partner ⚡ Adwin gives -25% on your first three top-ups — exclusive for 3SNET.

📌 Adwin = rented ad accounts + virtual cards for media buying: warmed accounts, ready-to-use cards, 24/7 support.
✅ How to get the bonus: enter code 3SNET at signup/top-up or tell Adwin support you came from 3SNET — they’ll enable -25% × 3.

👉 Details & promo: https://3snet.co/en/promocode/adwin/
P.S. Operate within platform rules and local laws.

💸 Post-click in affiliate marketing: where does the money leak?

🤨 Tons of clicks, but FTDs are a trickle? Often the culprit is your post-click window and a last-cookie model.
🤯 A user clicked, cooked dumplings, came back 3 days later — the window slammed shut and the lead went to your “neighbor.”

What’s inside the breakdown on 3S.INFO

🟢 In plain terms: what post-click is and why it matters.
🔵 How short windows + last cookie “eat” conversions.
🔵 Settings that keep the player attributed even if they convert later.
🔵 A quick checklist for proper attribution and extra conversions.

👉 Read the full piece: https://3snet.info/en/news/post-click-in-affiliate-marketing-how-to-prevent-losing-players-in-gambling-and-betting-media-buying/

Your turn:
💬 What post-click window do you consider reasonable? 😱 And what’s the most surprising one you’ve seen on the market?
Our “record” — 3 hours! 😂😱

⚡️ Good morning and happy Monday! How were your weekends — got a proper recharge?

📌 Today — an update on Telegram Stories: what changed in 2024–2025 and how to use it in iGaming/betting arbitrage right now.

📌Key points:

🔹Access & format. Stories are available to most commercial channels (requires Boost); clickable buttons/links let you drive users straight to a landing page/bot/mini app (TMA).
🔹Interactivity. Polls, timers, locations, music — all boost engagement and drive actions.
🔸In-TG funnel. Bot/mini-app integrations let you take users from view to deposit without leaving Telegram, with UTM tracking.
🔹Arbitrage scenarios. Fast promos/free bets, storytelling via KOLs, retargeting (“didn’t deposit?”), and gamification (quizzes/challenges).
🔸Practical tips. One CTA per story, localization (BR/RU/IN), A/B at least 5 creatives, automation via API, posting limits and moderation — follow the rules.
🔹Performance. In some cases Stories/TMA Ads outperform classic teaser formats by 2–3×; CTR in certain mini apps reached ~9.8%.

👉 Full breakdown with checklist and best practices:
https://3snet.info/en/news/telegram-stories-how-the-new-format-changes-promotion-in-messenger/

❓Question: do you use Telegram for promotion? If yes — which format (Stories / bots / TMA / Ads)? If no — why (moderation / rules / effectiveness)?

🔥 iGaming Heroes. Levon Nikoghosyan: “Be confident in what you do. Confidence is half the work.”

This time our guest is Levon Nikoghosyan, Founder & CEO of AffPapa and iGaming Club. We’ll talk about how his projects started, what it takes to be an effective CEO, and why the industry needs its own dedicated conference.

🪄🪄🪄

📌How did you get into iGaming? Who helped you grow professionally — and how?

I started my iGaming career as a full-time developer at a B2B startup. The company grew rapidly, and soon I was leading its affiliate department. In early 2015, I decided to move forward and explore opportunities to build my own B2B project that would provide better solutions for affiliates and agents. That’s when EveryMatrix supported us by opening an office in Yerevan. Together with my colleagues, we launched Partner Matrix in our home country. Later, with more experience gained, I became one of the first investors in AffPapa.

🪄🪄🪄

📌What personal skills and qualities helped you become an effective CEO? And do you consider yourself an effective leader — why or why not?

It’s probably better to ask my team. As John Maxwell once said: “A leader is one who knows the way, goes the way, and shows the way.” That resonates with me. Personally, I don’t consider myself “effective” — if a business can’t run without my constant involvement and decision-making, then there’s still room for me to grow.

🪄🪄🪄

📌What’s it like to launch your own conference? If you knew in advance what it would take, would you do it again?

Organizing small networking events is nothing like running a full-scale conference. We realized there’s a real need for specialized conferences tailored to affiliates and operators — events that attract the right audience and keep a healthy balance between participants. That’s exactly what we aim to deliver with our events. The success of iGaming Club shows we’re on the right track, and we’re committed to growing it in this format for a long time.

Stay on top of industry events and discover new networking opportunities with the iGaming conference calendar at 3S.INFO.

🪄🪄🪄

In the full interview:
🔹The key to building a strong team
🔹AI: tool, threat, or just hype?
🔹Big wins and big mistakes


👉 READ THE FULL INTERVIEW AT 3S.INFO

📌

Want to become the next iGaming Heroes guest?
💘 Reach out to us!

#iGamingHeroes