Our Belgium market overview is now available not only to read, but also to listen to

Pick the format that works best for you, grab a coffee or tea, and get comfortable — it’s going to be an interesting one 🔥

All the key insights on Belgium are right here.

🇦🇱 Albania — the must-have GEO for affiliates in 2025–2026

After years of a “dry law,” the market is open again: since 2024, online betting is officially allowed. No market saturation is expected before 2030 — but new opportunities are already here.

What’s inside:
🔸Regulation: A maximum of 10 licenses issued by the Ministry of Finance through the Gambling Regulatory Authority. Strict requirements: a local company, 3+ years of experience in the EU/OECD, turnover of at least €19.8M, financial guarantees, and an office inside the country. The license isn’t cheap (€3.9M per year), but it’s valid for 10 years.
🔹Audience & trends: Albania is young, mobile-first, with football, basketball, and eSports at the top. Internet penetration is rising, and competition is still very low.
🔸How to enter & convert: Localize for SQ/EN, focus on mobile banking and fast payouts (Visa/Mastercard, Skrill, Neteller, PaySafeCard, Western Union). SEO around sports and local TG/IG communities is already showing solid deposits on match days.
🔹Risks: The regulator aggressively blocks unlicensed operators: websites, payments, even bank accounts. Fines can reach €500K — so double-check your offers and stay on the whitelist.

👉 Full insights and practical tips on Albania are now live in our latest market breakdown.

🇨🇱 Hot Chile, hot traffic: uncovering the secrets behind successful cases

🔥 Land of volcanoes, fjords, Easter Island statues, and unique wildlife — but let’s skip the tourist guide. Here’s what really matters:

🔹Potential: 70% of adults have placed a bet at least once, mostly on football — the nation’s biggest passion. As always, it’s mobile-first.
🔹Regulation: Technically, a license is required, but enforcement is still quite soft… for now.
🔸Working funnels: Prediction and analytics channels, cashback mechanics, and of course — a strong local vibe.

👉 Full breakdown is available in our blog or in video format on your favorite platform:

📌YouTube
📌Rutube

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Monthly Digest: Best of August 🔥

We’ve gathered everything most important for you: working tools, regulators, GEO insights, and more — take it into your workflow!


🪄GEO Reviews

📌 iGaming Overview of Austria: Regulation and Audience for Betting and Gambling
📌How to Direct Traffic to the Philippines?
📌Betting and Gambling in Austria: Media Buying Opportunities
📌Belgium iGaming Overview: Regulation, Audience, Trends
📌Albania iGaming Overview: Opportunities, Trends and Strategies for Media Buyers


🪄Useful

📌Pop, Push and Native Ad Networks in Gambling Media Buying
📌How to Work with myTarget: A Guide for iGaming Media Buyer
📌Post-Click in Affiliate Marketing: How to Prevent Losing Players in Gambling and Betting Media Buying
📌Telegram Stories: How the New Format Changes Promotion in Messenger
📌In Which Countries Is Casino Advertising Possible in PPC?


🪄Rules

📌CUPIS in Russia: History, Structure, Regulation and Prospects until 2030


🪄IGAMING HEROES

📌Levon Nikogosyan, CEO of AffPapa & iGaming Club: “Be confident in what you do”
📌PHOENIX CEO Oleg Kamchatny: “You don’t come into traffic media buying — you live it!”


📌What was the most useful for you, and what’s missing? Write in the comments — we’ll take care of it!

Subscribe to 3SNET

🔥 iGaming Heroes. Dmitry Arabuli, CEO of Tonybet: “Learn it all”

How do you break into iGaming from scratch, why does timing mean everything, and why should a brand build its own AI department? Dmitry Arabuli shares his journey from assistant to CEO and answers the toughest questions.


🪄🪄🪄

📌Is there a trend you’ve consciously avoided despite its popularity? Why?

Around six to seven years ago, the legalized US market saw massive expansion. We extensively examined this opportunity, engaging in negotiations with land-based casinos and indigenous populations in several states seeking licensing partnerships for the Tonybet brand. One major challenge in entering this market is that essentially each state represents a separate entity with its own operational rules, laws, exclusion registries, technical specifications for platforms and tax systems. Given our rigorous approach to launching our brand in new markets, venturing into the US landscape didn’t seem financially viable at that time, although it was considered the world’s most promising regulated market. Several years later, more than twenty operators opened and subsequently closed operations in the United States. Even giants like Unibet and Betway announced their withdrawal from the U.S. market in 2024. I believe our decision not to enter the U.S. market was correct.

🪄🪄🪄

📌What piece of advice influenced your approach to marketing the most, and who gave it to you?

One good friend from the industry, who prefers staying low-key, told me long ago that timing is everything in our business. Sometimes it’s crucial to be first-to-market, introducing new features ahead of others. Other times, it’s better to wait, carefully analyze the market dynamics, let the initial hype subside, learn from others’ mistakes and successes, develop a solid strategy and act only when ready. Interestingly, much of the iGaming industry operates on similar principles, relying heavily on gut feelings or intuition. Trusting oneself and one’s choices is paramount, yet remaining flexible and adapting swiftly when needed is just as important.

🪄🪄🪄

📌Everyone knows each other in the iGaming industry. What role do personal connections and friendship play for you? Were there moments when colleagues helped you or vice versa?

Personal connections play a huge role in my professional environment. Fortunately, I’ve had the chance to meet and build a growing network of professionals and project owners, encompassing casinos, bookmakers, affiliate teams, game providers, platforms, payment processors and venture funds. Many of these connections have evolved into friendships, and we frequently gather at meetups, conferences, informal settings, sharing insights, successful case studies and discussing industry news. Often, these meetings lead to improved internal processes, new ideas and informed decisions regarding brand promotion and marketing strategies.

🪄🪄🪄

In the full interview:
🔹How to spot “rising stars” in your team and help them grow
🔹AI and video in iGaming: what actually works
🔹Crazy ideas with an unlimited budget


👉 READ THE FULL INTERVIEW AT 3S.INFO


Want to become the next iGaming Heroes guest?
💘 Reach out to us!

#iGamingHeroes

Helping platforms and users connect ❤️‍🔥

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😱 India — game over?


Since August 22, all real-money gambling is banned in India: casinos, slots, poker, rummy, fantasy sports. The ban also covers all financial transactions and any form of promotion. Violators face up to 3 years in prison and fines of $150,000.

✔️ But here’s the “good” news: the law has been signed, yet it’s still unclear when full enforcement will actually begin.

The legal situation remains uncertain: offshore gambling operators are exploiting a loophole — the law doesn’t explicitly prohibit the activity of their local representatives.

😂 Disguised as IT companies, platforms like 1xBet, Parimatch, and others continue serving Indian users.


Meanwhile, new emerging markets are opening up: 

🔸Equatorial Guinea has officially legalized online casinos and bookmakers. A Cypriot firm, Mascott Capital Partners, was brought in to manage licensing and provide IT infrastructure.
🔹Uganda has launched a new regulatory authority to oversee lotteries and gambling.
🔹Rwanda has resumed licensing after a one-year pause and is now accepting new applications.
🔸Paraguay is opening its betting market by ending the monopoly. In 2026, the government plans to select two licensed operators through a tender.

📌How has the India ban affected you, and what’s your take on the situation? Share your thoughts in the comments!

🔥Your career should also grow in the green. We’ve gathered this week’s top iGaming job openings — catch your chance!

📌UI/UX Designer at FANzino
FANzino — a B2B provider of next-gen games.

Limassol, Cyprus | Flexible start | Full package: English lessons, psychologist, sports & more.
👉 @yara_lobanova

🪄🪄

📌Reputation Manager (ORM / SERM) (B2C) at Boomerang Partners
Boomerang Partners — an international company with a strong affiliate network and iGaming brands.

International projects | Flexible format | Real impact on brand image.
👉 @sofia_karimova

🪄🪄

📌Content Lead at Fortune P.
Fortune P. — an international iGaming marketing company.

Remote | Competitive pay + performance bonuses.
👉 @sam_reshuu

🪄🪄

📌Infrastructure Security Engineer at EvenBet Gaming
EvenBet Gaming — a global provider specializing in poker and card games.

Remote | Full-time role.
👉 @k_viktoria98

🪄🪄

📌Sales manager at Alanbase
Alanbase — a SaaS platform for affiliate program and traffic management.

Remote | Full-time role.
👉 @hrg_ab

🔵See more job openings on our website.
🟢Post your own vacancy — here.

⚡️ September 4 — International Taekwondo Day!

Did you know the word taekwondo comes from three Korean words:
• Tae (태) = foot, kick
• Kwon (권) = fist, punch
• Do (도) = way, philosophy

Literally translated: “the way of the foot and the fist.”

According to World Taekwondo, it’s one of the most popular martial arts in the world, with about 80 million practitioners across 200+ countries.

Ancient Korean wisdom says: some people have a black belt — others just have a blacklist.

To make sure you don’t slip up, here’s our Sports Events Calendar — everything you need for a hot launch, from football to handball.

Our calendar is a powerful working tool:
✔️Filters show which sports are trending — more reach, more fans.
✔️Helps plan campaigns ahead of time for specific upcoming events and GEOs.
✔️Gives you the edge if you run campaigns “on topic” rather than “off target.”

👉 Stay tuned and keep track of all the top events with 3SNET!

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