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Around six to seven years ago, the legalized US market saw massive expansion. We extensively examined this opportunity, engaging in negotiations with land-based casinos and indigenous populations in several states seeking licensing partnerships for the Tonybet brand. One major challenge in entering this market is that essentially each state represents a separate entity with its own operational rules, laws, exclusion registries, technical specifications for platforms and tax systems. Given our rigorous approach to launching our brand in new markets, venturing into the US landscape didn’t seem financially viable at that time, although it was considered the world’s most promising regulated market. Several years later, more than twenty operators opened and subsequently closed operations in the United States. Even giants like Unibet and Betway announced their withdrawal from the U.S. market in 2024. I believe our decision not to enter the U.S. market was correct.

One good friend from the industry, who prefers staying low-key, told me long ago that timing is everything in our business. Sometimes it’s crucial to be first-to-market, introducing new features ahead of others. Other times, it’s better to wait, carefully analyze the market dynamics, let the initial hype subside, learn from others’ mistakes and successes, develop a solid strategy and act only when ready. Interestingly, much of the iGaming industry operates on similar principles, relying heavily on gut feelings or intuition. Trusting oneself and one’s choices is paramount, yet remaining flexible and adapting swiftly when needed is just as important.

Personal connections play a huge role in my professional environment. Fortunately, I’ve had the chance to meet and build a growing network of professionals and project owners, encompassing casinos, bookmakers, affiliate teams, game providers, platforms, payment processors and venture funds. Many of these connections have evolved into friendships, and we frequently gather at meetups, conferences, informal settings, sharing insights, successful case studies and discussing industry news. Often, these meetings lead to improved internal processes, new ideas and informed decisions regarding brand promotion and marketing strategies.

Add your promo code to our catalog:
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✔️ On request — cross-promo options: posts, newsletters, banners, integrations (we’ll agree on the best format).

🔸Equatorial Guinea has officially legalized online casinos and bookmakers. A Cypriot firm, Mascott Capital Partners, was brought in to manage licensing and provide IT infrastructure.
🔹Uganda has launched a new regulatory authority to oversee lotteries and gambling.
🔹Rwanda has resumed licensing after a one-year pause and is now accepting new applications.
🔸Paraguay is opening its betting market by ending the monopoly. In 2026, the government plans to select two licensed operators through a tender.

📌UI/UX Designer at FANzino
FANzino — a B2B provider of next-gen games.

Limassol, Cyprus | Flexible start | Full package: English lessons, psychologist, sports & more.
👉 @yara_lobanova

📌Reputation Manager (ORM / SERM) (B2C) at Boomerang Partners
Boomerang Partners — an international company with a strong affiliate network and iGaming brands.

International projects | Flexible format | Real impact on brand image.
👉 @sofia_karimova

📌Content Lead at Fortune P.
Fortune P. — an international iGaming marketing company.

Remote | Competitive pay + performance bonuses.
👉 @sam_reshuu

📌Infrastructure Security Engineer at EvenBet Gaming
EvenBet Gaming — a global provider specializing in poker and card games.

Remote | Full-time role.
👉 @k_viktoria98

📌Sales manager at Alanbase
Alanbase — a SaaS platform for affiliate program and traffic management.

Remote | Full-time role.
👉 @hrg_ab

Ancient Korean wisdom says: some people have a black belt — others just have a blacklist.

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