👑 Why the cap is the key operational parameter in betting and gambling

📌 A cap is a limit on the number of paid conversions.
In betting and gambling, it controls everything: from FTDs and registrations to the pace of scaling.

🔹 Strategies for working with caps
🔹 Practical application in betting and gambling
🔹 Examples of tools and trackers for cap management

🔗 Read the full breakdown in the 3SNET knowledge base

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⚡️ Argentina introduces unified betting advertising rules: what changes on December 3

Argentina’s market is taking a major step toward unifying requirements. For the first time, a federal standard appears — mandatory for everyone, from operators to influencers. And this directly affects anyone working with iGaming advertising in the region.

✔️ Key points
Starting December 3, new gambling advertising rules come into force. All ads must now include mandatory warnings — clear, visible, and constantly displayed.

👉 What you need to know
— The warning “Compulsive gambling harms health” and the +18 label are mandatory for all formats
— The warning must take up at least 10% of the screen height, placed in bold, high-contrast text across the full width of the bottom section
— For influencers, the warning must stay on screen for the entire integration
— On radio, the warning must be read at the end without music
— Violations fall under consumer protection and fair-commerce laws

📌 Why this matters for the market
Previously, each province regulated advertising differently — resulting in inconsistencies, confusion, and challenges for operators. The new regulation cancels old norms, establishes a uniform federal standard, and creates an official mechanism for submitting complaints against violators.

At the same time, overall iGaming regulation in Argentina remains inconsistent and varies by region.

👉 Full details, risk analysis, and recommendations for advertisers — in our complete Argentina GEO overview.

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🔥 Internet without stress at iGaming conferences: how not to lose connection at the most important moment

If you travel to betting and gambling events, you know the pain: thousands of people on the same Wi-Fi, the connection drops, Telegram freezes. The only way to guarantee stable internet is to prepare in advance.

📌 eSIM is the fastest, most reliable, and safest way to stay online at iGaming conferences.

📌 We’ve gathered everything you need in one place — useful both for conferences and vacations:
— the best eSIM services for travel;
— tariff comparisons by country;
— step-by-step instructions for Airalo, Nomad, Surfroam;
— promo codes for our partners.

👉 Want to survive any conference without pain? Read our full guide, choose an eSIM, activate it in advance, and work without surprises.

🌍 Already preparing for your next conference? — Tell us in the comments where you’re heading. And if you haven’t decided yet — check our event calendar and pick what suits you!

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🔥 USA: how the journey from tribal games to mobile iGaming created one of the most lucrative markets for affiliates

Today, the USA is one of the most technologically advanced and profitable iGaming markets. But this isn’t a story of “born — succeeded”: the path took hundreds of years, from the ritual practices of Indigenous peoples to mobile apps, live casinos, and powerhouse operators like DraftKings and FanDuel.

📌 In the detailed 3SNET breakdown:

— A look into the past: key milestones in the evolution of iGaming in the USA.
— The modern market: digitalization, competition, and regulatory maturity.
— What’s next: the future of betting and gambling in the US.
— And why the US market is so valuable for affiliates.

🔗 Want to dive into the history, numbers, technologies, and future of the US market? Visit our blog!

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⚡️ Blocking is the new normal. Check what’s already gone dark

Recent weeks in Russia have brought a nonstop wave of restrictions: messengers, games, social networks, and services used by millions are getting hit. In just one week, WhatsApp*, Roblox, FaceTime, and Snapchat “vanished into the fog” — each for different reasons: from legal violations to accusations of extremism and recruitment.

👉 If you work with traffic, promote products, or run communications, you must know in advance what’s blocked today — and what’s at risk.

📌 We created a tool that solves this problem

“Blocked Services” by 3SNET is a convenient dashboard covering all current restrictions: choose a date, country, and service — and get the latest status instantly.

🔗 Stay updated and don’t work blindly — check our service for the current status of any platform.

*classified as extremist and banned in Russia.

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🔥 The biggest iGaming updates from the first week of December: bans, investigations, and new rules of the game

The week was intense: Roskomnadzor is cracking down on VPNs, Curaçao is shaken by scandals, Google rewrites the rules yet again, and illegal operators in Asia live as if in a parallel universe. Here’s the essential — short and to the point.

📌 Russia — a week of blockages
Roskomnadzor upgraded its blocking system and targeted the VLESS protocol, once considered one of the most resilient. WhatsApp*, Roblox, FaceTime, and Snapchat were taken down. Not related to VPNs — just an unfortunate harvest.
You can check the current block status here.

📌 Curaçao: regulatory scandal of the week
The prosecutor’s office is investigating CGA — no details, full fog. In parallel, former tax chief Alfonso Trona is under investigation, and the ex-minister of finance resigned amid mutual corruption accusations.
Expected licensing revenue was $17M, but the budget shows $30M — with little transparency. The regulator denies everything, the new minister demands answers. A real regulatory thriller on the island.

⚡️ Upd: The story ended calmly — Curaçao’s financial supervision council removed from its report the paragraph mentioning a possible investigation of the regulator.

📌 Global regulation: who got relief, who got pressure
— Montenegro refuses to revise its new gambling law — strict course unchanged.
— Bulgaria rejects the idea of state monopoly and privatization — the market stays free.
— Finland will launch dual licensing in 2027: B2C for operators, B2B for software.

📌 Taxes: from hits to gifts
— Zimbabwe raises operator tax from 3% to 20% and winnings tax from 10% to 25%.
— Estonia lowers its online gambling tax from 6% to 4%.
— Bolivia plans to cancel gambling tax entirely — administration costs exceed revenue.

📌 Illegal markets: the scale is shocking
— In India, up to 82% of players moved offshore after bans — illegal became mainstream.
— Indonesia uncovered a network of 328,000 domains: hacked sites, US & EU gov subdomains, malware apps, fake brands, tens of thousands of stolen accounts.
Maintaining such infrastructure costs millions — the underground level is astronomical.

📌 Google Ads changes the rules again
From December 1 in the US, Google banned CPA networks and affiliates from promoting online horse race betting. Certifications revoked, new applications rejected, violations lead to instant bans.
Licensed operators may still advertise — intermediaries no longer can. The industry will need to quickly restructure acquisition channels.

👉 Subscribe and share the news — let everyone stay informed!

🔥 Best bookmakers in Africa

The African iGaming market is considered one of the most promising: digital technologies are expanding, sports popularity is rising, and a new favorable legal framework is emerging.

✔️ Top bookmakers in Africa
— Betway — reliability, strong local integrations (South Africa, Kenya).
— Bet9ja — Nigeria’s leader, strong football odds.
— BetKing — big free bets/bonuses, convenient local payments.
— Hollywoodbets — a powerful brand in South Africa, promos for football and racing.
— 22Bet — wide selection of leagues and sports, lots of bonuses.

📌 In the full article:
— Market overview
— Where sports betting is legal / illegal
— 3SNET guide: How to choose the best bookmaker in Africa
— Betting market development prospects
— Top bookmakers worldwide: global and regional rankings

🔗 The full deep dive is already available in our blog.

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⚡️ Tribal operators: the hidden force of American gambling goes online

For decades, tribal operators have carried the U.S. gambling market: developing regions, building casinos, and setting industry standards. But the digital era has reshuffled the deck — sovereignty, land, and exclusive rights no longer guarantee leadership when the game moves online.

📌 And here’s the big question: can tribal casinos become a major force in U.S. iGaming — or will commercial giants push them out?

👉 In our new article, explore:
— Why tribal casinos matter for American iGaming
— Tribal vs. commercial casinos: a comparative breakdown
— What changes for the player between commercial and tribal casinos
— Who will take the lead in U.S. iGaming: tribes or commercial operators?
— The future of U.S. iGaming: development prospects in gambling and betting

🔗 Read to understand who will truly shape the market in the coming years.

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⚡️ AEO — the new reality of search: is your content ready for the era of AI answers?

Search is no longer what it used to be. The user asks — AI answers. No clicks, no transitions, sometimes not even a chance for your site to be seen. That’s why Answer Engine Optimization (AEO) is emerging — a strategy that helps your content appear directly in AI responses from ChatGPT, Google AI, Perplexity, and other assistants.

AEO isn’t a “trend” — it’s a necessity.
✔️ 60% of queries are now zero-click.
✔️ Sites with AEO see visibility grow by 40–50%.
✔️ AI assistants increasingly cite specific sources — and that source should be you.

And the key point: AEO doesn’t replace SEO — it strengthens it.
SEO brings traffic from classic search, GEO increases expertise in generative answers, and AEO makes your content “citation-ready” — short, precise, and easy for AI to interpret.

📌 In this article we break down:
— How AEO works and why it’s becoming the 2025/2026 standard
— The difference between AEO, SEO, and GEO (and why all three must work together)
— How to write content that AI selects for its answers
— Which formats AI assistants prefer
— A step-by-step checklist for adapting your website to AEO

If you work with info sites, reviews, educational content, or expert materials — this is a topic you cannot skip. AI is already changing the rules, and those who adapt first will win.

👉 Read the full AEO breakdown here.

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🔥 What to watch about tribal casinos in the USA

Films about Native American casinos aren’t just entertainment — they’re a quick gateway into the culture, economics, and real conflicts of tribes that rose through gaming but paid a significant price for it. And yes, cinema here shows much more than shiny halls and stacks of chips.

From social dramas to crime stories and documentaries, the world of tribal casinos unfolds from many angles. The Standoff at Sparrow Creek, Fargo, Longmire, Twin Peaks — every noscript highlights themes of power, identity, and big money in its own way.

We’ve prepared a curated list of films and series that give full context and immersion into this unique history and culture.

👉 Read the full selection and choose what to watch tonight.

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🔥3SNET Digest: a quick overview of fresh materials

We’ve packed the most important updates from the past two weeks into one fast digest: continuing our top bookmakers series, breaking down a boost in search optimization, and sharing an interview full of insights. ⚡️ Pour yourself something warm and get comfortable — only useful content ahead.

🪄 iGaming Heroes
📌CEO & Founder of Onmyads and Partner of Moloco Ads Ion

🪄GEO Overviews
📌iGaming Overview of Belarus

🪄Useful Reads
📌Answer Engine Optimization (AEO): How to Adapt Your Website for AI Algorithms?
📌Movies and Series about Tribal Casinos in the USA
📌 iGaming in the USA: The Evolution of Gambling
📌 iGaming in the USA: Tribal Operators
📌 Mobile Internet for iGaming Conferences: eSIM and SIM Services
📌 Best African Bookmakers

🪄New Tools
📌Companies catalog

Drop a comment and let us know what else you’d like to read about — we’ll definitely listen! ❤️‍🔥

📌 What else are you curious about?