Prioritize with a taskboard

Avoid PowerPoint software

Inspect and adapt

Stay within timeboxes

Jump off the waterfall

Commit to sprints

Iterative delivery

Scrum overview

Extreme programming

Kanban overview

Common roles on the team

The product owner

The scrum master

Combat groupthink

Planning Poker

Major agile challenges

Start an agile transformation

Continuing with agile

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Digital Marketing Foundations (21)

01 - Introduction
- Connecting with customers online
- What is digital marketing
- Getting started with digital marketing

02 - The Digital Marketing Framework
- The building blocks of digital marketing
- The marketing funnel
- The buyer journey
- Creating a buyer journey map

03 - Digital Marketing First Steps
- Developing a marketing strategy
- Defining your value proposition
- Identifying your target market
- Creating your persona
- Establishing goals
- Developing your KPIs
- Drafting a one-page marketing plan

04 - Digital Marketing Key Concepts
- Digital marketing is persuasive
- Digital marketing is data driven
- How online analytics work
- Capturing key insights
- Connecting with your customer

05 - Digital Marketing Hub and Spokes
- Understanding your online presence
- Deciding on a marketing channel
- The power of messaging
- Creating lean messaging
- How to prioritize in marketing

06 - Digital Marketing with Your Website
- Optimizing your website
- Investing in copywriting
- Building landing pages that convert

07 - Digital Marketing with SEO
- What is SEO
- Essential SEO techniques
- Evaluating local SEO

08 - Digital Marketing with Paid Channels
- Introduction to paid advertising
- Identifying the value of a customer
- Deciding when to pay to advertise
- Budgeting for paid marketing
- Creating your first paid campaign

09 - Digital Marketing with Social Media
- The value of social media marketing
- Getting started with social media
- Deciding on a platform
- Building and leveraging followers

10 - Digital Marketing with Email
- The power of email marketing
- Developing an email marketing plan
- Dealing with email fatigue
- Measuring the success of email
- Tools to launch successful campaigns

11 - Digital Marketing with Video
- The impact of video marketing
- Getting started with video marketing

12 - Analytics Skills
- Deciding what to track
- Generating reports
- Campaign tagging

13 - Additional Marketing Channels
- Digital marketing Influencer marketing
- Digital marketing Automation

14 - Trends to Watch
- Trends to watch Interactivity
- Trends to watch Chatbots
- Trends to watch Artificial intelligence

15 - Conclusion
- Continue learning digital marketing

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