💰 Apple reports third quarter results

📈 Revenue for Q3 2024 was $85.8 billion (+5% vs. Q3 2023). Net income was $21.45 billion. Full revenue breakdown by category:

📱 iPhone: $39.30 billion (-0.94%)
🖥 Mac: $7 billion (+2.4%)
📖 iPad: $7.16 billion (+23.6%)
💸 Wearable devices, accessories, smart home: $8.10 billion (-2.26%)
📱 Services: $24.21 billion (+14.14%)

🏆 A quarterly record for revenue and earnings was set, with services and services revenue hitting a new high.

📆 Earnings per share totaled $1.40 (+11%). Apple's Board of Directors declared a dividend of $0.25/share and it will be paid on August 15 to shareholders as of August 12, 2024.

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago. During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the core of iPhone, iPad, and Mac. We very much look forward to sharing these tools with our users, and we continue to invest significantly in the innovations that will enrich our customers’ lives, while leading with the values that drive our work,”

said Tim Cook, Apple’s CEO.

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🤖 New Siri can't help pleasing but still there's much to handle

New Siri animation
A colorful animation emanating from the edges of your phone. It does this on iPhone, iPad, and even when using CarPlay. This light reacts to your voice, moving like an on-screen visualizer. If you invoke Siri using the side button, the animation sprawls out from that top-right corner while if you use your voice or the keyboard, it comes in from the edges.

Speaking of the keyboard, this too is new. With a double-tap at the bottom of your phone screen, a keyboard will appear to type Siri your questions.

Better understanding
Siri can manage when you stumble! "Can you check the weather tomorrow, actually, no, check it for Tuesday in Cupertino" will return the correct answer while asking on the legacy version of Siri gives a range of weather info.
Similarly, if you say "set a timer for three hours, wait I meant set an alarm for three," the old Siri somehow set a timer for about 5 hours while the new Siri correctly set an alarm for 3PM.

Contextual awareness
Siri's also able to retain context between queries. It works for anything that has follow up context. In the home, you can ask Siri to turn off the bedroom lights and follow it up by saying "and the living room ones too."

Compounded questions still elude Apple's voice assistant though. If you try to combine two questions into one, it only is able to answer one.

Product knowledge
You can ask things like "how do I send a message later?," or "how to I fix a photo when someone is blinking" and Siri will show you step-by-step instructions on how to do it. But many other questions of this type don't work fully yet. However, when the feature does work, it's very handy.

ChatGPT is coming to Siri later this year

🔜 Together all of these are poised to deliver a vastly improved Siri. Only time will tell if it is ultimately enough.

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#Siri #AI #AppleIntelligence #iOS

🇫🇷 Apple's "Dessiné sur l'iPad" (drawn on iPad) advertising campaign in Paris and Marseille for the Summer Olympics

🎨 In the promo, Apple does not advertise the iPad directly, but the images clearly demonstrate the creative possibilities of the device. The illustrator of this campaign is Simon Landrein, an artist known for his unconventional style. All the images were designed with the iPad Pro and Apple Pencil Pro using Procreate.

👍 There are a total of 23 posters hanging in the two cities, each relating to one sport. The Olympic Games, which are currently taking place in the French capital, have been sponsored by Samsung for many years - thus Apple modestly reminds the competitor about itself and its products with original and beautiful advertising.

@aNews

#iPad #ApplePencil #ApplePromo