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⚡️ The conference is buzzing — the day flew by in a flash!
Tons of networking, new partnerships, valuable insights, and of course… fun.
Big thanks to everyone who stopped by our booth P19 — you’re 🔥
Don’t forget to tag us on social media — we’d love to see it!
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All this (and more!) in our new feature:
“How to Run Traffic to Betting & Gambling Offers in Summer 2025: GEOs, Sources & Trends.”
We asked the questions — and the top advertisers and partners at 3SNET gave the answers!
Read now on 3S.INFO
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May 23–25
May 23–25
May 25
May 28
May 25
May 25
Save this list and drive betting traffic with 3SNET!
Check out our full calendar for even more sports events!
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Tens of thrilling matches, tournaments, and championships — all perfect for maximum monetization.
The key? Knowing where to send that traffic!
DON’T MISS OUT
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A powerful anti-detect browser with 20% off your first month — just use the promo code from 3SNET!
Why Octo Browser?
Promo code: 3SNET
TRY IT OUT
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Should you chase metrics?
What’s the most effective form of marketing?
Which verticals and traffic sources will matter most in 2025?
And why is it called “SiGMA” in the first place?
I would avoid chasing vanity metrics like early exhibitor numbers without ensuring real attendee value. Back then, it was tempting to fill the floor with any paying brand, but that can backfire. Today, I’d focus on quality over quantity; curating exhibitors, targeting high-value delegates, and building a strong community.
I’d also avoid entering markets without first establishing strong local partnerships. The adage, “think global, act local” has served us very well, thankfully, and our six physical, global offices - Malta, Limassol, Noida, Belgrade. São Paulo and Manila - are a true testament of that. In today’s competitive landscape, local expertise is critical.
You can also learn about the peculiarities of working in different regions of the world through 3SNET Reviews.
The biggest frustration is the constant regulatory whiplash:
rules changing overnight with little to no notice.
Another is the relentless focus on bonuses and aggressive player acquisition without enough emphasis on sustainability, player protection, or innovation in the gaming experience.
And finally, the pay-to-play mentality in some markets where even media exposure must be bought rather than earned.
The UAE challenged me in ways that other regions did not thus far. In a region where business is heavily relationship-driven and government support is critical, we had to reimagine our approach. It wasn’t enough to just bring an expo: we needed to demonstrate respect for local customs, secure strong governmental endorsements, and navigate complex regulations.
Our success there was a direct result of patience, deep local partnerships, and positioning SiGMA as a bridge between East and West.
I learned the importance of creating experiences, not just events. In nightlife, you quickly understand that the right atmosphere, the right crowd, and the right energy are everything. That’s why SiGMA is more than just an expo: it’s a festival of ideas, networking, and entertainment.
Business, ultimately, is done between people, not company brands.
And SiGMA is known for creating the perfect environment for such trust to nurture. I also learned to expect the unexpected, think on my feet, and that great customer service is the best form of marketing.
***
Want to be the next iGaming Heroes guest?
👉 Message us!
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Spoiler: there's A LOT coming up!
stay in the loop!
CHECK THE FULL LINEUP ON 3S.INFO
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In our latest breakdown on 3S.INFO we cover:
— A list of licensed bookmakers
— Top-performing iGaming platforms
READ THE FULL GUIDE NOW ON 3S.INFO
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The biggest sports events are already in our calendar.
Thrilling finals, international tournaments, and iconic championships—
stay one step ahead with 3SNET!
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We’re heading out to meet our favorite partners and industry friends!❤️🔥
Let’s chat, shoot some content, brainstorm collabs, plan new promos — and just have a great time together!
Partners and advertisers — we’d love to meet you and cook up something powerful together
BOOK A MEETING
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