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🎤iGaming Heroes. Eman Pulis: “Business is done between people, not company brands”

⚡️Today’s guest is the Founder of the global online gaming platform SiGMA — Eman Pulis

Should you chase metrics?
What’s the most effective form of marketing?
Which verticals and traffic sources will matter most in 2025?
And why is it called “SiGMA” in the first place?

📌We dive into these questions — and more — in our new interview 👇

🔵Since 2014, SiGMA has grown from a local Maltese expo into a global multi-vertical platform. If you had to launch it all over again today — in an oversaturated market — what steps would you absolutely avoid?

I would avoid chasing vanity metrics like early exhibitor numbers without ensuring real attendee value. Back then, it was tempting to fill the floor with any paying brand, but that can backfire. Today, I’d focus on quality over quantity; curating exhibitors, targeting high-value delegates, and building a strong community.

I’d also avoid entering markets without first establishing strong local partnerships. The adage, “think global, act local” has served us very well, thankfully, and our six physical, global offices - Malta, Limassol, Noida, Belgrade. São Paulo and Manila - are a true testament of that. In today’s competitive landscape, local expertise is critical.

You can also learn about the peculiarities of working in different regions of the world through 3SNET Reviews.

🔵 You’ve often mentioned that the iGaming industry is still relatively young. What common “growing pains” in this space have become normalized, but personally frustrate you as a founder and event organizer?

The biggest frustration is the constant regulatory whiplash:

rules changing overnight with little to no notice.

Another is the relentless focus on bonuses and aggressive player acquisition without enough emphasis on sustainability, player protection, or innovation in the gaming experience.

And finally, the pay-to-play mentality in some markets where even media exposure must be bought rather than earned.

🔵You’ve hosted SiGMA across Europe, Africa, Asia, and LATAM. Which country or region challenged you not just to adapt, but to completely rethink your approach to running an event?

The UAE challenged me in ways that other regions did not thus far. In a region where business is heavily relationship-driven and government support is critical, we had to reimagine our approach. It wasn’t enough to just bring an expo: we needed to demonstrate respect for local customs, secure strong governmental endorsements, and navigate complex regulations.

Our success there was a direct result of patience, deep local partnerships, and positioning SiGMA as a bridge between East and West.

🔵 Before SiGMA, you worked in Malta’s nightlife and event scene. What lessons from that high-energy, chaotic environment did you bring into your leadership style and business-building strategy?

I learned the importance of creating experiences, not just events. In nightlife, you quickly understand that the right atmosphere, the right crowd, and the right energy are everything. That’s why SiGMA is more than just an expo: it’s a festival of ideas, networking, and entertainment.

Business, ultimately, is done between people, not company brands.

And SiGMA is known for creating the perfect environment for such trust to nurture. I also learned to expect the unexpected, think on my feet, and that great customer service is the best form of marketing.

💘 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

🌍 Conference schedule – June 2025

Spoiler: there's A LOT coming up!

💘 From major summits like SIGMA Asia and SBC Summit to private industry events —

stay in the loop!

CHECK THE FULL LINEUP ON 3S.INFO

🇹🇷 How to direct traffic to online betting and gambling in Turkey?

➖ Gambling is officially banned in Turkey — but that doesn’t stop local players from actively participating in sports betting and online casinos.

In our latest breakdown on 3S.INFO we cover:

🔹 Where is online gambling actually allowed in Turkey?
🔹 What are the legal risks and penalties for unlicensed gambling and betting?
🔹 Which sports are the most popular among Turkish users?
🔹 Which traffic sources convert best in this GEO?

➕ Bonus:

— A list of licensed bookmakers
— Top-performing iGaming platforms

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🌍 3SNET at CPA LIFE FEST 2025

We’re heading out to meet our favorite partners and industry friends! ❤️‍🔥

Let’s chat, shoot some content, brainstorm collabs, plan new promos — and just have a great time together!

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May is already over, but it was packed with big news! ⚡️

Here’s what matters most:

🔵A full update from Brazil — as hot as ever!
🔵Huge news from Mexico and Paraguay — reform is starting!
🔵Did you know Malta and the Isle of Man now have new competitors?
🔵Chess is no longer considered a sport… But why?

Find even more hot facts in the full version on 3S.INFO!

READ ON 3S.INFO

🎤 iGaming Heroes. Ekaterina Guryankina: "We Must Be Honest Towards Our Audience"

The new guest on 3SNET iGaming Heroes is Ekaterina Guryankina, the CEO of PRD Dolphin Software.

Who is the central figure of the company? What is the "idea vault," and what treasures lie inside? How can you avoid pitfalls, and what associations come to mind when you hear the word "dolphins"?

Find out the answers to all these questions and more in the new interview! 👇

🔵How do you market a product that lacks a recognizable identity and a familiar interface?

I wouldn't say that we lack a "face." Everyone knows our owner, Denis. Many recognize our CEO, Iraqli; our product manager, Zhena; and me. We've never hidden the people behind Dolphin{anty} or Dolphin{Cloud}. A large team stands behind the brand, and it grows every month.

Essentially, all our employees embody the face of the company.

As for a familiar interface, I'd argue otherwise, too. If you visit Dolphin Cloud, you'll notice a UI similar to Facebook's*. The cloud essentially replicates it. Anty's interface has become so convenient and user-friendly that calling it unfamiliar would be inaccurate. We regularly update it by adding new features, but fundamentally, it remains incredibly user-friendly for those working with Google, TikTok, or Facebook*.

(The social media service Facebook has been blocked in Russia by court order.)

🔵From a PR perspective, what feature was technically impressive but ultimately challenging to promote?

The Scenario Builder is absolutely a prime example. Technically, it's not just a feature; it's a complete tool within Anty that allows users to create automation noscripts without writing code. Any client on a paid plan can arrange blocks in any order, configure settings, specify trigger conditions, and execute the noscript.

In my opinion, whenever we talk about automation, the subject becomes complicated in terms of promotion. The term "automation" alone can be intimidating. Currently, this functionality is primarily used by veteran media buyers and larger teams, but it could be very beneficial for newcomers to the field.

For example, they could create a noscript that generates, fills out, or farms social media accounts. Pretty cool stuff!

🔵What aspect of Dolphin's inner workings would you be happy to showcase to the outside world?

We absolutely do show it! I'm convinced that we must be honest towards our audience. That's why, on our Telegram channel, we don't only talk about how great everything is or new features or amazing releases. We also openly discuss fixes and corrections.

This transparency builds trust.

🔵Which of your ideas was initially considered excessive but ended up working well?

Honestly, none come to mind—not because all my ideas work out, but because I'm trusted and given the freedom to experiment.
I have a beloved "idea vault" where I toss everything—from fleeting thoughts brainstormed with the team to inspirations spotted in museums or on my commute home.

Whenever we need to tackle a project, I use this vault as a memory reservoir. I combine elements from it and present them to my team. They then inject fresh perspectives and suggestions. Ultimately, we craft something new, such as a special project, campaign, or packaging for a new feature.

Sometimes it doesn’t work out as planned, but that's the point of testing.

💘 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!