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🎤iGaming Heroes. Eman Pulis: “Business is done between people, not company brands”

⚡️Today’s guest is the Founder of the global online gaming platform SiGMA — Eman Pulis

Should you chase metrics?
What’s the most effective form of marketing?
Which verticals and traffic sources will matter most in 2025?
And why is it called “SiGMA” in the first place?

📌We dive into these questions — and more — in our new interview 👇

🔵Since 2014, SiGMA has grown from a local Maltese expo into a global multi-vertical platform. If you had to launch it all over again today — in an oversaturated market — what steps would you absolutely avoid?

I would avoid chasing vanity metrics like early exhibitor numbers without ensuring real attendee value. Back then, it was tempting to fill the floor with any paying brand, but that can backfire. Today, I’d focus on quality over quantity; curating exhibitors, targeting high-value delegates, and building a strong community.

I’d also avoid entering markets without first establishing strong local partnerships. The adage, “think global, act local” has served us very well, thankfully, and our six physical, global offices - Malta, Limassol, Noida, Belgrade. São Paulo and Manila - are a true testament of that. In today’s competitive landscape, local expertise is critical.

You can also learn about the peculiarities of working in different regions of the world through 3SNET Reviews.

🔵 You’ve often mentioned that the iGaming industry is still relatively young. What common “growing pains” in this space have become normalized, but personally frustrate you as a founder and event organizer?

The biggest frustration is the constant regulatory whiplash:

rules changing overnight with little to no notice.

Another is the relentless focus on bonuses and aggressive player acquisition without enough emphasis on sustainability, player protection, or innovation in the gaming experience.

And finally, the pay-to-play mentality in some markets where even media exposure must be bought rather than earned.

🔵You’ve hosted SiGMA across Europe, Africa, Asia, and LATAM. Which country or region challenged you not just to adapt, but to completely rethink your approach to running an event?

The UAE challenged me in ways that other regions did not thus far. In a region where business is heavily relationship-driven and government support is critical, we had to reimagine our approach. It wasn’t enough to just bring an expo: we needed to demonstrate respect for local customs, secure strong governmental endorsements, and navigate complex regulations.

Our success there was a direct result of patience, deep local partnerships, and positioning SiGMA as a bridge between East and West.

🔵 Before SiGMA, you worked in Malta’s nightlife and event scene. What lessons from that high-energy, chaotic environment did you bring into your leadership style and business-building strategy?

I learned the importance of creating experiences, not just events. In nightlife, you quickly understand that the right atmosphere, the right crowd, and the right energy are everything. That’s why SiGMA is more than just an expo: it’s a festival of ideas, networking, and entertainment.

Business, ultimately, is done between people, not company brands.

And SiGMA is known for creating the perfect environment for such trust to nurture. I also learned to expect the unexpected, think on my feet, and that great customer service is the best form of marketing.

💘 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

🌍 Conference schedule – June 2025

Spoiler: there's A LOT coming up!

💘 From major summits like SIGMA Asia and SBC Summit to private industry events —

stay in the loop!

CHECK THE FULL LINEUP ON 3S.INFO

🇹🇷 How to direct traffic to online betting and gambling in Turkey?

➖ Gambling is officially banned in Turkey — but that doesn’t stop local players from actively participating in sports betting and online casinos.

In our latest breakdown on 3S.INFO we cover:

🔹 Where is online gambling actually allowed in Turkey?
🔹 What are the legal risks and penalties for unlicensed gambling and betting?
🔹 Which sports are the most popular among Turkish users?
🔹 Which traffic sources convert best in this GEO?

➕ Bonus:

— A list of licensed bookmakers
— Top-performing iGaming platforms

READ THE FULL GUIDE NOW ON 3S.INFO

🌍 3SNET at CPA LIFE FEST 2025

We’re heading out to meet our favorite partners and industry friends! ❤️‍🔥

Let’s chat, shoot some content, brainstorm collabs, plan new promos — and just have a great time together!

✅ Look out for the team in bright blue 3SNET merch — you literally can’t miss us at any conference 😉

Partners and advertisers — we’d love to meet you and cook up something powerful together ⚡️

🟢July 29–30, Saint Petersburg

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May is already over, but it was packed with big news! ⚡️

Here’s what matters most:

🔵A full update from Brazil — as hot as ever!
🔵Huge news from Mexico and Paraguay — reform is starting!
🔵Did you know Malta and the Isle of Man now have new competitors?
🔵Chess is no longer considered a sport… But why?

Find even more hot facts in the full version on 3S.INFO!

READ ON 3S.INFO