🌍 3SNET at CPA LIFE FEST 2025

We’re heading out to meet our favorite partners and industry friends! ❤️‍🔥

Let’s chat, shoot some content, brainstorm collabs, plan new promos — and just have a great time together!

✅ Look out for the team in bright blue 3SNET merch — you literally can’t miss us at any conference 😉

Partners and advertisers — we’d love to meet you and cook up something powerful together ⚡️

🟢July 29–30, Saint Petersburg

BOOK A MEETING

Clickaine x 3SNET — Traffic that converts 💸

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Why Clickaine?

🟢 Global reach across all GEOs & formats
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🟢 Smart optimization: bids, algorithms, results
🟢 Flexible pricing models: CPM, CPC & Smart Bidding
🟢 Top verticals: iGaming, Sports, Dating, Software & Utilities

Ad formats that actually convert:
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May is already over, but it was packed with big news! ⚡️

Here’s what matters most:

🔵A full update from Brazil — as hot as ever!
🔵Huge news from Mexico and Paraguay — reform is starting!
🔵Did you know Malta and the Isle of Man now have new competitors?
🔵Chess is no longer considered a sport… But why?

Find even more hot facts in the full version on 3S.INFO!

READ ON 3S.INFO

🎤 iGaming Heroes. Ekaterina Guryankina: "We Must Be Honest Towards Our Audience"

The new guest on 3SNET iGaming Heroes is Ekaterina Guryankina, the CEO of PRD Dolphin Software.

Who is the central figure of the company? What is the "idea vault," and what treasures lie inside? How can you avoid pitfalls, and what associations come to mind when you hear the word "dolphins"?

Find out the answers to all these questions and more in the new interview! 👇

🔵How do you market a product that lacks a recognizable identity and a familiar interface?

I wouldn't say that we lack a "face." Everyone knows our owner, Denis. Many recognize our CEO, Iraqli; our product manager, Zhena; and me. We've never hidden the people behind Dolphin{anty} or Dolphin{Cloud}. A large team stands behind the brand, and it grows every month.

Essentially, all our employees embody the face of the company.

As for a familiar interface, I'd argue otherwise, too. If you visit Dolphin Cloud, you'll notice a UI similar to Facebook's*. The cloud essentially replicates it. Anty's interface has become so convenient and user-friendly that calling it unfamiliar would be inaccurate. We regularly update it by adding new features, but fundamentally, it remains incredibly user-friendly for those working with Google, TikTok, or Facebook*.

(The social media service Facebook has been blocked in Russia by court order.)

🔵From a PR perspective, what feature was technically impressive but ultimately challenging to promote?

The Scenario Builder is absolutely a prime example. Technically, it's not just a feature; it's a complete tool within Anty that allows users to create automation noscripts without writing code. Any client on a paid plan can arrange blocks in any order, configure settings, specify trigger conditions, and execute the noscript.

In my opinion, whenever we talk about automation, the subject becomes complicated in terms of promotion. The term "automation" alone can be intimidating. Currently, this functionality is primarily used by veteran media buyers and larger teams, but it could be very beneficial for newcomers to the field.

For example, they could create a noscript that generates, fills out, or farms social media accounts. Pretty cool stuff!

🔵What aspect of Dolphin's inner workings would you be happy to showcase to the outside world?

We absolutely do show it! I'm convinced that we must be honest towards our audience. That's why, on our Telegram channel, we don't only talk about how great everything is or new features or amazing releases. We also openly discuss fixes and corrections.

This transparency builds trust.

🔵Which of your ideas was initially considered excessive but ended up working well?

Honestly, none come to mind—not because all my ideas work out, but because I'm trusted and given the freedom to experiment.
I have a beloved "idea vault" where I toss everything—from fleeting thoughts brainstormed with the team to inspirations spotted in museums or on my commute home.

Whenever we need to tackle a project, I use this vault as a memory reservoir. I combine elements from it and present them to my team. They then inject fresh perspectives and suggestions. Ultimately, we craft something new, such as a special project, campaign, or packaging for a new feature.

Sometimes it doesn’t work out as planned, but that's the point of testing.

💘 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

🎁TICKET GIVEAWAY for G GATE CONF in Tbilisi!

June 28–29
Mountains, heat, traffic arbitrage — and 3SNET in the mix ❤️‍🔥

Want to attend the hottest iGaming conference of the summer — for free?

Join the 3SNET giveaway!

What to do:

🔵Subscribe to this Telegram channel
🔵Comment below:

What’s one Georgian phrase every affiliate must know?

Winners announced on June 14

WE’VE GOT PLENTY OF TICKETS —
Tbilisi is calling! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

✅ GALAKSION — a powerhouse ad network with formats for every taste!

What our partners offer:

🟢 Pops, Interstitials, Push, Native, On-page
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📼 Friday is the perfect day for a movie night!

We’ve put together the ultimate collection of sports films and series — something for every taste:

Football | Hockey | Boxing
Figure Skating | Chess | Wrestling
Tennis | Racing

🍿Check out the list on 3S. INFO and get your popcorn ready!

🎤 iGaming Heroes. Alexander Duzhnikov: "I Don't Regret Anything Along My Business Journey"

We've never hunted an iGaming Hero with such diligence. He was elusive, swift, and unpredictable.

But we succeeded!

⚡️ Meet Alexander Duzhnikov on 3S.INFO, the founder of the BROCONF conference, the owner of the MyBrocard payment service, and the co-founder of the A3F Group!

🔵Where did it all begin?

Officially, it started with my graduation thesis (although looking back, I had worked on many business projects during my school years). The topic of my thesis was creating a high-load project: the real estate portal Move.ru. Launched in 2008, it was followed by the first e-commerce projects in 2009. The rest is history — every year, we opened something new.

Many of these projects are still operational today. But...

🔵How do you manage multiple businesses at once? What helps you avoid burnout?

Many of our companies are standalone units within the holding company. Each has its own leadership team and so forth. I am not usually involved in day-to-day operations. At most, I participate in discussions or strategic decision-making, which doesn't take much time.

Therefore, I don't foresee any problems with managing a large number of companies. I usually only get involved in operations at the initial stages of interesting projects. This allows me to avoid falling into a routine, and the concept of burnout is foreign to me.

🔵Which qualities helped you grow as an entrepreneur?

I've thought a lot about this, but I can't identify a specific trait that dramatically sets me apart from others.

Perhaps what has helped me grow as an entrepreneur is my ability to find a way out of almost any situation. When faced with a task, I explore every possible route until I achieve the desired result.

🔵Which do you enjoy more, launching or scaling?

I've discussed this topic in various interviews.

Specifically, I derive joy from the initial phase of project development, meaning the startup stage. I love how dynamically the product evolves, how it transforms daily, and how every decision yields immediate results. During this time, I can work on the project around the clock, barely wasting time on anything else.

However, once the project grows big and cumbersome, decisions take considerable time to show visible effects. At that point, I get bored and gradually hand over governance to senior management.

🔵What is the most valuable piece of advice you have ever received?

Honestly, I can't recall any advice that was extremely valuable. However, there is one piece of advice that stands out to me. In the past, we used to develop companies while counting every penny. We believed fervently that the less you spend, the bigger the gap between revenue and expenses and therefore the more profit.

Then, at a corporate event a hundred years ago, my business partner said,

"Why are you pinching pennies? The more you spend, the more you earn."

Strange as it may sound, he was right. You shouldn't hesitate to invest in a project. The sooner and more heavily you invest, the faster and stronger it will grow, thereby bringing in much more money in the long run. Ever since then, we haven't hesitated to spare time or resources when launching a new venture.

🔵Is there a project that you either regret starting or not starting?

No, I don't regret launching any of my projects. Even if a project doesn't generate a profit and has to be closed, I take away valuable experience from it. Honestly, I don't regret anything about my entrepreneurial journey.

👍 READ THE FULL INTERVIEW ON 3S.INFO

***

Want to be the next iGaming Heroes guest?
👉 Message us!

#iGamingHeroes