ℹ️ iOS 26 beta adds an "Offers & Promotions" toggle to the Wallet app, allowing users to opt in or out of receiving special offers and discounts available from Apple and its unspecified partners. However, Apple sent out to the push notification ad to iPhone users on iOS 18 too, and those users seemingly did not explicitly opt in to receive such an ad. For that reason, some people are disappointed in Apple.

😴 At Apple, we found that when both buttons are the same size, people were 30% more likely to oversleep. During testing, we had a version of Clock that logged all touch gestures into a heat map.

🔎 It was recording where our sleepy hands were smacking around on the screen in order to see how accurate we were in turning off the alarms. It turns out we are pretty shit at it.

👍 Snoozing an alarm means you get another chance to try waking up again in a few minutes so it’s low risk. By making the button the stop button such a small hit target, it ensures you’re awake enough to actually stop it.

I believe—and I doubt anyone would disagree—that Apple could build the best Meta Ray-Ban–like smart glasses on the market. Yet its decision-making in this area has been surprisingly slow. Putting AI aside for a moment, this category could cannibalize at least some AirPods demand, directly impacting Apple’s hardware business. Still, the company has remained conspicuously inactive.

Apple has historically excelled at creating entirely new product categories and courageously cannibalizing its own products. To describe an Apple product as "Ray-Ban-like smart glasses" seems almost like an insult to a company of Apple's stature. Yet ironically, this remains the most objective way to describe the current state of the industry.

But better late than never. Moreover, Apple's renewed push for hardware innovation is undoubtedly good news for the supply chain.