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What to post on your LinkedIn profile?
In a recent post, Olga Bondareva, the founder of ModumUp agency, shared insights on how we assist clients in managing their personal LinkedIn profiles. When developing a strategy, we evaluate which roles individuals should emphasize in their profiles, tailoring these recommendations based on each person’s unique circumstances and business objectives.
Here are the most common roles:
1️⃣ Entrepreneur/CEO/Top Manager/Department Head - This depends on the person's position in the company. We might break this role into different areas, like working with employees, clients, or business growth.
2️⃣ Expert or Visionary - For instance, in cloud technology, fintech, e-commerce, or other fields. Sometimes we split this role into business expert and technical expert to cover the topic from different angles (though LinkedIn audiences often respond better to the business side). We share experiences, case studies, trends, educational content, and more.
3️⃣ Personal Roles - This could be one general personal role or several specific ones, like a family person, extreme sports enthusiast, traveler, etc. LinkedIn is a professional network, so you can also post content that mixes personal and professional aspects, like work-life balance, business trips, or self-development and its impact on work/business.
Once we’ve identified these roles, we prioritize them. The more important a role is for achieving business goals, the more content will be dedicated to it. We measure this in percentages and number of posts.
In addition to roles, a person might have a mission or big idea they’re passionate about, like advocating for neurodiversity, AI and data-driven approach, or being a techno-optimist. This is optional, but having a unique angle helps you stand out in the feed. This could be something provocative, an interesting personal story, a visual style (specific photos, videos, emojis), or a unique way of engaging with your audience.
For content formats, our clients see the best engagement with:
- Storytelling
- Achievement announcements
- Posts about the team
- Case studies
- Trend research and reviews
- Posts from business events with photos
Overall, the key is to start, maintain regular content, and gradually tweak it based on what resonates best with your audience.
Happy posting and generating leads! 😊
In a recent post, Olga Bondareva, the founder of ModumUp agency, shared insights on how we assist clients in managing their personal LinkedIn profiles. When developing a strategy, we evaluate which roles individuals should emphasize in their profiles, tailoring these recommendations based on each person’s unique circumstances and business objectives.
Here are the most common roles:
1️⃣ Entrepreneur/CEO/Top Manager/Department Head - This depends on the person's position in the company. We might break this role into different areas, like working with employees, clients, or business growth.
2️⃣ Expert or Visionary - For instance, in cloud technology, fintech, e-commerce, or other fields. Sometimes we split this role into business expert and technical expert to cover the topic from different angles (though LinkedIn audiences often respond better to the business side). We share experiences, case studies, trends, educational content, and more.
3️⃣ Personal Roles - This could be one general personal role or several specific ones, like a family person, extreme sports enthusiast, traveler, etc. LinkedIn is a professional network, so you can also post content that mixes personal and professional aspects, like work-life balance, business trips, or self-development and its impact on work/business.
Once we’ve identified these roles, we prioritize them. The more important a role is for achieving business goals, the more content will be dedicated to it. We measure this in percentages and number of posts.
In addition to roles, a person might have a mission or big idea they’re passionate about, like advocating for neurodiversity, AI and data-driven approach, or being a techno-optimist. This is optional, but having a unique angle helps you stand out in the feed. This could be something provocative, an interesting personal story, a visual style (specific photos, videos, emojis), or a unique way of engaging with your audience.
For content formats, our clients see the best engagement with:
- Storytelling
- Achievement announcements
- Posts about the team
- Case studies
- Trend research and reviews
- Posts from business events with photos
Overall, the key is to start, maintain regular content, and gradually tweak it based on what resonates best with your audience.
Happy posting and generating leads! 😊
❤1
How can B2B companies enter the global market using LinkedIn?
The key: there’s no single “global market.” Each region has its unique characteristics, and all these nuances play a major role when creating content and communicating with your target audiences on LinkedIn.
On November 20th, join Olga Bondareva, Founder of ModumUp Social Selling Agency, for a livestream where Olga will share ModumUp’s experience in helping companies expand into various markets through LinkedIn.
The session will cover:
✅ Why the idea of a single "global market" is a myth and how regional differences impact your go-to-market strategy
✅ How to identify and highlight your competitive advantages when entering local markets
✅ Real examples from B2B companies that have successfully entered new regions
✅ Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe
You can register here: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/.
Join us on November 20th and invite your colleagues and friends!
The key: there’s no single “global market.” Each region has its unique characteristics, and all these nuances play a major role when creating content and communicating with your target audiences on LinkedIn.
On November 20th, join Olga Bondareva, Founder of ModumUp Social Selling Agency, for a livestream where Olga will share ModumUp’s experience in helping companies expand into various markets through LinkedIn.
The session will cover:
✅ Why the idea of a single "global market" is a myth and how regional differences impact your go-to-market strategy
✅ How to identify and highlight your competitive advantages when entering local markets
✅ Real examples from B2B companies that have successfully entered new regions
✅ Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe
You can register here: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/.
Join us on November 20th and invite your colleagues and friends!
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Social Selling Index: The Real Value Behind Your Score
Our colleague and team expert, Ekaterina Altbregina, recently shared insights on LinkedIn about the Social Selling Index (SSI) and its real purpose for LinkedIn users. Here’s a quick rundown of her points:
When someone says, "My Social Selling Index is 80, what’s yours?" it’s tempting to ask, "What exactly does a high SSI give you?"
For many, it’s simply a number to compare. But there’s a more thoughtful approach to understanding SSI - it’s a useful indicator, but the value comes from understanding what each part measures.
It’s composed of four key factors:
✅ Establish your professional brand - Tailor your profile to match your audience. Aim for thought leadership by sharing insightful posts.
✅ Find the right people - Use LinkedIn’s search tools to identify and connect with promising leads.
✅ Engage with insights - Discover and share valuable updates to build connections.
✅ Build relationships - Grow your network by connecting with business decision-makers.
By understanding your score in each area, you can see what might be missing in your approach to LinkedIn for career or business development.
For instance, Ekaterina’s SSI is 70%, with her “Engage with insights” score being relatively low. This shows that her posts could benefit from more interactions and discussions, which LinkedIn values more than simple likes.
Additionally, her “Find the right people” score suggests she could expand her search methods, such as using LinkedIn groups, events, and LinkedIn Sales Navigator filters to find relevant connections.
Takeaways:
- A high SSI won’t necessarily lead to more leads.
- SSI is an indicator that highlights areas you can improve to make your Social Selling approach more strategic.
Activity ≠ Effectiveness
Quantity ≠ Quality
Wishing everyone success with their LinkedIn Social Selling efforts!
An SSI graphic from Steve Carroll’s presentation, Senior Account Executive at LinkedIn, was featured at our Social Selling Con 2023. You can watch it here.
The presentation explains the activities that contribute to each component of the Social Selling Index (SSI).
Check your own SSI here: www.linkedin.com/sales/ssi
Our colleague and team expert, Ekaterina Altbregina, recently shared insights on LinkedIn about the Social Selling Index (SSI) and its real purpose for LinkedIn users. Here’s a quick rundown of her points:
When someone says, "My Social Selling Index is 80, what’s yours?" it’s tempting to ask, "What exactly does a high SSI give you?"
For many, it’s simply a number to compare. But there’s a more thoughtful approach to understanding SSI - it’s a useful indicator, but the value comes from understanding what each part measures.
It’s composed of four key factors:
✅ Establish your professional brand - Tailor your profile to match your audience. Aim for thought leadership by sharing insightful posts.
✅ Find the right people - Use LinkedIn’s search tools to identify and connect with promising leads.
✅ Engage with insights - Discover and share valuable updates to build connections.
✅ Build relationships - Grow your network by connecting with business decision-makers.
By understanding your score in each area, you can see what might be missing in your approach to LinkedIn for career or business development.
For instance, Ekaterina’s SSI is 70%, with her “Engage with insights” score being relatively low. This shows that her posts could benefit from more interactions and discussions, which LinkedIn values more than simple likes.
Additionally, her “Find the right people” score suggests she could expand her search methods, such as using LinkedIn groups, events, and LinkedIn Sales Navigator filters to find relevant connections.
Takeaways:
- A high SSI won’t necessarily lead to more leads.
- SSI is an indicator that highlights areas you can improve to make your Social Selling approach more strategic.
Activity ≠ Effectiveness
Quantity ≠ Quality
Wishing everyone success with their LinkedIn Social Selling efforts!
An SSI graphic from Steve Carroll’s presentation, Senior Account Executive at LinkedIn, was featured at our Social Selling Con 2023. You can watch it here.
The presentation explains the activities that contribute to each component of the Social Selling Index (SSI).
Check your own SSI here: www.linkedin.com/sales/ssi
❤3
We look forward to seeing you on Wednesday, November 20, at the livestream "How to Enter the Global Market via LinkedIn"!
Olga Bondareva, Founder of ModumUp, will share the agency's expertise in helping companies expand into various markets using LinkedIn.
Here’s what’s on the agenda:
- Why the idea of a single "global market" is a myth, and how regional differences impact your go-to-market strategy
- How to identify and highlight your competitive advantages when entering local markets
- Real examples of B2B companies that successfully entered new regions
- Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe
Join us through this link: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/
Olga Bondareva, Founder of ModumUp, will share the agency's expertise in helping companies expand into various markets using LinkedIn.
Here’s what’s on the agenda:
- Why the idea of a single "global market" is a myth, and how regional differences impact your go-to-market strategy
- How to identify and highlight your competitive advantages when entering local markets
- Real examples of B2B companies that successfully entered new regions
- Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe
Join us through this link: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/
LinkedIn
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Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.
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Can Social Media Marketing for B2B Actually Bring Clients?
In a recent post, Olga Bondareva, founder of ModumUp, shared her insights on using social media for client engagement in B2B. Personal profiles remain central to B2B social media communication. At the same time, an integrated approach that includes both personal and company pages can drive real results
Here’s how it works:
⭐ Account-Based Marketing (ABM) Foundation
Social media marketing in B2B relies on an ABM approach, which treats each target company as a unique market, creating personalized activities for each. This targeted strategy is especially effective for engaging enterprise-level clients.
⭐ Personal Profiles as Primary Channels
Personal profiles are central to B2B social media. Building relationships through the personal profiles of founders, managers, and other key employees allows for trust-based connections.
⭐ Social Selling: A Comprehensive Process
For Social Selling, LinkedIn is ModumUp’s primary platform, proving effective across different markets. This approach involves several steps:
0️⃣ Goal Setting - Define clear goals and objectives for the project
1️⃣ Target Audience Identification - Use LinkedIn to find and connect with relevant prospects
2️⃣ Content Creation - Publish case studies, experiences, and personal stories regularly to engage the audience
3️⃣ Networking Interactions - Strengthen connections through comments, likes, and skill endorsements
4️⃣ Personal Messaging - Personalized messages are essential for moving conversations forward and arranging next steps
⭐ LinkedIn Live: Building Warm Interactions
LinkedIn Live enables businesses to host broadcasts and webinars directly on LinkedIn, fostering warm, interactive communication
⭐ LinkedIn Ads: Brand Awareness, Not Lead Generation
LinkedIn ads, while highly targeted, serve a unique role in B2B marketing. Within the ABM framework, ads support brand awareness rather than lead generation, keeping the brand visible to the target audience and enhancing the effectiveness of future personal outreach.
⭐ Measuring the Effectiveness of Social Media Marketing
In the ABM approach, Account Engagement is a key metric, indicating the level of interaction with target clients. Separate metrics are also essential for assessing the impact of Social Selling, LinkedIn livestreams, ads, and other tactics used in the strategy.
A systematic, intentional approach to social media marketing in B2B is essential to driving results.
Best of luck with your B2B social media marketing!
In a recent post, Olga Bondareva, founder of ModumUp, shared her insights on using social media for client engagement in B2B. Personal profiles remain central to B2B social media communication. At the same time, an integrated approach that includes both personal and company pages can drive real results
Here’s how it works:
⭐ Account-Based Marketing (ABM) Foundation
Social media marketing in B2B relies on an ABM approach, which treats each target company as a unique market, creating personalized activities for each. This targeted strategy is especially effective for engaging enterprise-level clients.
⭐ Personal Profiles as Primary Channels
Personal profiles are central to B2B social media. Building relationships through the personal profiles of founders, managers, and other key employees allows for trust-based connections.
⭐ Social Selling: A Comprehensive Process
For Social Selling, LinkedIn is ModumUp’s primary platform, proving effective across different markets. This approach involves several steps:
0️⃣ Goal Setting - Define clear goals and objectives for the project
1️⃣ Target Audience Identification - Use LinkedIn to find and connect with relevant prospects
2️⃣ Content Creation - Publish case studies, experiences, and personal stories regularly to engage the audience
3️⃣ Networking Interactions - Strengthen connections through comments, likes, and skill endorsements
4️⃣ Personal Messaging - Personalized messages are essential for moving conversations forward and arranging next steps
⭐ LinkedIn Live: Building Warm Interactions
LinkedIn Live enables businesses to host broadcasts and webinars directly on LinkedIn, fostering warm, interactive communication
⭐ LinkedIn Ads: Brand Awareness, Not Lead Generation
LinkedIn ads, while highly targeted, serve a unique role in B2B marketing. Within the ABM framework, ads support brand awareness rather than lead generation, keeping the brand visible to the target audience and enhancing the effectiveness of future personal outreach.
⭐ Measuring the Effectiveness of Social Media Marketing
In the ABM approach, Account Engagement is a key metric, indicating the level of interaction with target clients. Separate metrics are also essential for assessing the impact of Social Selling, LinkedIn livestreams, ads, and other tactics used in the strategy.
A systematic, intentional approach to social media marketing in B2B is essential to driving results.
Best of luck with your B2B social media marketing!
❤2
How to set up your LinkedIn profile for successful Social Selling
In a recent post, Olga Bondareva, founder of ModumUp, shared practical tips on how to set up a LinkedIn profile for successful Social Selling.
Here’s a summary of her advice, based on the agency’s extensive experience:
1️⃣ Goals and Positioning
Before setting up your profile, be clear about your goals. Your profile should clearly show who you are and how you can help your target audience. First impression matters - people quickly skim profiles to decide if they want to connect with you.
2️⃣ Profile Photo
Use a clear, high-quality photo that shows your face. Avoid closed-off poses (like crossed arms) or overly formal pictures. It’s important to look friendly and approachable. A bright background can help you stand out in the feed.
3️⃣ Background Photo
Since LinkedIn is a professional network, your background photo can feature your company’s banner, your services, your slogan, logo, or a brief piece of information. You can also use a neutral background photo that reflects your personality, interests, or hobbies through personal photos or images.
Make sure your profile photo and background photo complement each other - check how they look on both the desktop and mobile versions.
4️⃣ Headline
This is a key part of your profile. It quickly tells people who you are and what you do. Your headline needs to be concise and specific: Position + Company + Keywords/Achievements. Avoid vague terms; clearly state your role and what you offer.
5️⃣ Featured Section
This is a great but often overlooked area. Use it to showcase what you do by adding articles, videos, or posts that highlight your work or business. The idea is to make a statement in your headline and then back it up with materials in the Featured section.
6️⃣ About Section
Avoid writing this section like a resume. Instead, briefly introduce yourself and focus on how you can help potential clients or partners. Use storytelling or humor to make your profile engaging. End with your contact details.
7️⃣ Other Sections
While less critical, sections like Experience and Recommendations can still be useful. Include notable companies in your Experience section (if you have them) and aim to have a few recent recommendations from clients or partners.
Good luck with your LinkedIn profile!
In a recent post, Olga Bondareva, founder of ModumUp, shared practical tips on how to set up a LinkedIn profile for successful Social Selling.
Here’s a summary of her advice, based on the agency’s extensive experience:
1️⃣ Goals and Positioning
Before setting up your profile, be clear about your goals. Your profile should clearly show who you are and how you can help your target audience. First impression matters - people quickly skim profiles to decide if they want to connect with you.
2️⃣ Profile Photo
Use a clear, high-quality photo that shows your face. Avoid closed-off poses (like crossed arms) or overly formal pictures. It’s important to look friendly and approachable. A bright background can help you stand out in the feed.
3️⃣ Background Photo
Since LinkedIn is a professional network, your background photo can feature your company’s banner, your services, your slogan, logo, or a brief piece of information. You can also use a neutral background photo that reflects your personality, interests, or hobbies through personal photos or images.
Make sure your profile photo and background photo complement each other - check how they look on both the desktop and mobile versions.
4️⃣ Headline
This is a key part of your profile. It quickly tells people who you are and what you do. Your headline needs to be concise and specific: Position + Company + Keywords/Achievements. Avoid vague terms; clearly state your role and what you offer.
5️⃣ Featured Section
This is a great but often overlooked area. Use it to showcase what you do by adding articles, videos, or posts that highlight your work or business. The idea is to make a statement in your headline and then back it up with materials in the Featured section.
6️⃣ About Section
Avoid writing this section like a resume. Instead, briefly introduce yourself and focus on how you can help potential clients or partners. Use storytelling or humor to make your profile engaging. End with your contact details.
7️⃣ Other Sections
While less critical, sections like Experience and Recommendations can still be useful. Include notable companies in your Experience section (if you have them) and aim to have a few recent recommendations from clients or partners.
Good luck with your LinkedIn profile!
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Join us for a livestream on LinkedIn Trends for 2025!
The ModumUp team invites B2B professionals to explore personal branding on LinkedIn and discuss how you can stay ahead of the curve in 2025.
Olga Bondareva, Founder of ModumUp, will share the latest trends in Social Selling and how they can help you connect with partners, clients, and potential employees on LinkedIn.
During this session, we’ll cover the following trends:
✔ Tackling spam, cold outreach, and bots: What lead generation strategies can B2B companies use to attract clients and partners effectively?
✔ Account-based marketing approach on social media
✔ The rise of video content
✔ The shift from corporations to individuals: How to leverage more humanized, personal B2B marketing
✔ AI integration in personal branding and B2B marketing
✔ Content transformation: Which content formats and strategies will be in demand in 2025?
And more!
Join us on January 29 at 10 am CT and feel free to invite your colleagues and friends!
You can sign up for the livestream here: https://www.linkedin.com/events/linkedintrends20257275608966347329536/theater/
The ModumUp team invites B2B professionals to explore personal branding on LinkedIn and discuss how you can stay ahead of the curve in 2025.
Olga Bondareva, Founder of ModumUp, will share the latest trends in Social Selling and how they can help you connect with partners, clients, and potential employees on LinkedIn.
During this session, we’ll cover the following trends:
✔ Tackling spam, cold outreach, and bots: What lead generation strategies can B2B companies use to attract clients and partners effectively?
✔ Account-based marketing approach on social media
✔ The rise of video content
✔ The shift from corporations to individuals: How to leverage more humanized, personal B2B marketing
✔ AI integration in personal branding and B2B marketing
✔ Content transformation: Which content formats and strategies will be in demand in 2025?
And more!
Join us on January 29 at 10 am CT and feel free to invite your colleagues and friends!
You can sign up for the livestream here: https://www.linkedin.com/events/linkedintrends20257275608966347329536/theater/
❤1
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What is Social Selling?
Social Selling is about developing personal social media profiles to achieve business goals.
1️⃣ Profile positioning:
- Define who you are and your business goals.
- Your profile should reflect both your professional and personal roles to build trust.
2️⃣ Content creation:
- Post regularly (1-3 times a week) to build engagement and trust.
- Share your experiences, tell stories, showcase your team, and post expert videos.
3️⃣ Growing your target audience:
- Connect not just with potential clients, but also with colleagues, partners, and event organizers.
- Use LinkedIn filters and LinkedIn Sales Navigator to find your target audience.
4️⃣ Networking and engagement:
- Comment, like posts, congratulate achievements, and endorse skills.
- Engagement is often more crucial than posting, as it can start important conversations.
5️⃣ Lead generation and follow-ups:
- Key lead generation methods include private messaging and exclusive content.
- LinkedIn Live events can also help collect emails, build trust, and attract an audience.
- Polls help qualify your audience and adapt further communication based on the results.
6️⃣ Analyzing results:
- Social Selling Index measures LinkedIn activity. Maintaining a high SSI helps with profile and post ranking, though it’s not a business metric.
- Business metrics: Connection Rate, Reply Rate, Conversion Rate, and other metrics.
➡️ Social Selling is a long-term, systematic effort. It means regularly engaging with your audience and creating high-quality content. It works well on many social media platforms, but LinkedIn is the most effective.
Social Selling is about developing personal social media profiles to achieve business goals.
1️⃣ Profile positioning:
- Define who you are and your business goals.
- Your profile should reflect both your professional and personal roles to build trust.
2️⃣ Content creation:
- Post regularly (1-3 times a week) to build engagement and trust.
- Share your experiences, tell stories, showcase your team, and post expert videos.
3️⃣ Growing your target audience:
- Connect not just with potential clients, but also with colleagues, partners, and event organizers.
- Use LinkedIn filters and LinkedIn Sales Navigator to find your target audience.
4️⃣ Networking and engagement:
- Comment, like posts, congratulate achievements, and endorse skills.
- Engagement is often more crucial than posting, as it can start important conversations.
5️⃣ Lead generation and follow-ups:
- Key lead generation methods include private messaging and exclusive content.
- LinkedIn Live events can also help collect emails, build trust, and attract an audience.
- Polls help qualify your audience and adapt further communication based on the results.
6️⃣ Analyzing results:
- Social Selling Index measures LinkedIn activity. Maintaining a high SSI helps with profile and post ranking, though it’s not a business metric.
- Business metrics: Connection Rate, Reply Rate, Conversion Rate, and other metrics.
➡️ Social Selling is a long-term, systematic effort. It means regularly engaging with your audience and creating high-quality content. It works well on many social media platforms, but LinkedIn is the most effective.
We analyzed the most successful LinkedIn posts from our client projects. These include posts that boost engagement, go viral, and generate leads.
Here are some proven practices that work for us:
1. Clear Positioning + Knowing Your Audience = Results
Content resonates when it’s tailored to a specific audience.
In one of our projects, we targeted a niche: gaming developer founders. The profile was built from scratch, and all content was precisely crafted for this industry.
Result: Nearly every post went viral, reaching more people than the number of followers.
If you’re addressing multiple segments, it’s harder to achieve this level of precision, but there are other tactics to consider.
2. Visual Content Drives Reach
Quality visuals can amplify the performance of your posts.
- Bright, relevant photos and illustrations catch attention
- Branded images (with logos or company colors) work well for major announcements
- Videos, especially talking-head formats or clips with text overlays, tend to perform best on LinkedIn
- Avoid generic AI-generated images — they rarely connect with audiences
💡Experiment with photos, videos, memes, and screenshots. Humor, when used appropriately, can work wonders in specific industries
3. Share Wins That Matter
While “success stories” are common, they continue to perform well on LinkedIn.
What works:
- Announcing a product launch, media coverage, awards, or team milestones.
- Adding visuals and tagging your team increases visibility and engagement.
4. Leverage Trends to Stay Relevant
Timely content based on trends can lead to highly engaging posts.
Sources of inspiration:
- Popular memes, cultural jokes, or viral insights from platforms like Reddit and Twitter.
- Industry trends: Post bold opinions, support them with examples, and invite discussions.
5. External Links Aren’t a Dealbreaker
Yes, you can succeed with external links — if you do it right.
Provide valuable context in your post instead of simply dropping a link. Give your audience insights or takeaways that make the post itself engaging.
What If Reach Grows but Engagement Doesn’t?
It’s common for viewers to consume content passively, especially if they’re unfamiliar with you.
💡Here’s how to fix it:
- Post content that sparks emotion — joy, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Build your network by connecting with others, commenting on posts, and staying active
📌 Key takeaway:
Strong visuals, sharp focus, and timely topics are the foundation of LinkedIn success. Share achievements, lean into trends, and actively grow your network to boost engagement and connect with your audience.
Here are some proven practices that work for us:
1. Clear Positioning + Knowing Your Audience = Results
Content resonates when it’s tailored to a specific audience.
In one of our projects, we targeted a niche: gaming developer founders. The profile was built from scratch, and all content was precisely crafted for this industry.
Result: Nearly every post went viral, reaching more people than the number of followers.
If you’re addressing multiple segments, it’s harder to achieve this level of precision, but there are other tactics to consider.
2. Visual Content Drives Reach
Quality visuals can amplify the performance of your posts.
- Bright, relevant photos and illustrations catch attention
- Branded images (with logos or company colors) work well for major announcements
- Videos, especially talking-head formats or clips with text overlays, tend to perform best on LinkedIn
- Avoid generic AI-generated images — they rarely connect with audiences
💡Experiment with photos, videos, memes, and screenshots. Humor, when used appropriately, can work wonders in specific industries
3. Share Wins That Matter
While “success stories” are common, they continue to perform well on LinkedIn.
What works:
- Announcing a product launch, media coverage, awards, or team milestones.
- Adding visuals and tagging your team increases visibility and engagement.
4. Leverage Trends to Stay Relevant
Timely content based on trends can lead to highly engaging posts.
Sources of inspiration:
- Popular memes, cultural jokes, or viral insights from platforms like Reddit and Twitter.
- Industry trends: Post bold opinions, support them with examples, and invite discussions.
5. External Links Aren’t a Dealbreaker
Yes, you can succeed with external links — if you do it right.
Provide valuable context in your post instead of simply dropping a link. Give your audience insights or takeaways that make the post itself engaging.
What If Reach Grows but Engagement Doesn’t?
It’s common for viewers to consume content passively, especially if they’re unfamiliar with you.
💡Here’s how to fix it:
- Post content that sparks emotion — joy, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Build your network by connecting with others, commenting on posts, and staying active
📌 Key takeaway:
Strong visuals, sharp focus, and timely topics are the foundation of LinkedIn success. Share achievements, lean into trends, and actively grow your network to boost engagement and connect with your audience.
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🔥 Case Study: How Global CIO Doubled Its Community Using LinkedIn
ModumUp Social Selling agency helped attract 50% of all members to the professional IT community and supported two industry competitions by gathering participants from an international audience.
Over eight months, the project delivered measurable results:
✅ 2,979 targeted connections added to the Global CIO founder’s LinkedIn network, focusing on IT directors from large companies. Connection rates reached up to 79% in some regions
✅ Community size doubled, securing about 50% of all new registrations
✅ Promotion of the "Project of the Year" competition, attracting nearly 50% of participants - leaders of major IT projects
✅ 20 key industry professionals brought to an offline event in Central Asia
✅ Automated audience growth, ensuring continued expansion after the project’s completion
Read the full case study here: https://modumup.com/case-studies/global_cio
ModumUp Social Selling agency helped attract 50% of all members to the professional IT community and supported two industry competitions by gathering participants from an international audience.
Over eight months, the project delivered measurable results:
✅ 2,979 targeted connections added to the Global CIO founder’s LinkedIn network, focusing on IT directors from large companies. Connection rates reached up to 79% in some regions
✅ Community size doubled, securing about 50% of all new registrations
✅ Promotion of the "Project of the Year" competition, attracting nearly 50% of participants - leaders of major IT projects
✅ 20 key industry professionals brought to an offline event in Central Asia
✅ Automated audience growth, ensuring continued expansion after the project’s completion
Read the full case study here: https://modumup.com/case-studies/global_cio
Modumup
How Global CIO Doubled Its Membership with LinkedIn
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At ModumUp, we incorporate LinkedIn Sales Navigator into every project.
Why do we use it?
Because it provides advanced filters that go far beyond LinkedIn's standard search features.
Here are our team's top strategies for using Sales Navigator effectively:
1️⃣ Focus on companies, not individuals
- This helps you target relevant results. Use the “Accounts” tab to filter by industry, size, revenue, or location
- Exclude industries you don’t need. For example, target logistics companies but exclude aviation
- Narrowing down a specific list of companies is crucial for Account-Based Marketing (ABM)
2️⃣ Maximize the filters
Look for companies showing signs of growth or change—these are the best opportunities.
- Company size: Target companies based on employee count or revenue
- Hiring status: Companies actively hiring are often expanding and dynamic
- Recent changes: Focus on companies with new executives or recent investments
- Growing departments: A growing tech department could indicate a need for outsourcing
💡 Save your filters and lists for quick access later.
3️⃣ Find the right people
Once you’ve identified the right companies, move to the Leads tab:
- Use your saved company list to narrow your search further
- Apply filters for job noscripts (or functions) and location
💡 Tip: Searching by functions (e.g., Marketing or Product Management) is often more effective than listing specific job noscripts
4️⃣ Localize your search
For non-English-speaking regions, include local-language job noscripts for better results
5️⃣ Use Boolean search
Refine your search using AND, OR, and NOT operators:
- "Marketing" AND "Director" finds marketing directors
- "Product" OR "Software Development" broadens your search
- Use NOT to exclude irrelevant results
6️⃣ Keep your lists organized
Maintain clean, separate lists for each search. Don’t upload lists directly into automation tools without reviewing them — there’s always irrelevant data
💡 Review your lists manually, or use AI tools to help filter results
7️⃣ Explore extra features
Use groups or shared backgrounds, like common universities, to build stronger connections.
Sales Navigator is all about paying attention to detail. The better your filters and lists, the higher the quality of your LinkedIn database. The quality of your database directly impacts your results — how many people respond and convert into leads
Why do we use it?
Because it provides advanced filters that go far beyond LinkedIn's standard search features.
Here are our team's top strategies for using Sales Navigator effectively:
1️⃣ Focus on companies, not individuals
- This helps you target relevant results. Use the “Accounts” tab to filter by industry, size, revenue, or location
- Exclude industries you don’t need. For example, target logistics companies but exclude aviation
- Narrowing down a specific list of companies is crucial for Account-Based Marketing (ABM)
2️⃣ Maximize the filters
Look for companies showing signs of growth or change—these are the best opportunities.
- Company size: Target companies based on employee count or revenue
- Hiring status: Companies actively hiring are often expanding and dynamic
- Recent changes: Focus on companies with new executives or recent investments
- Growing departments: A growing tech department could indicate a need for outsourcing
💡 Save your filters and lists for quick access later.
3️⃣ Find the right people
Once you’ve identified the right companies, move to the Leads tab:
- Use your saved company list to narrow your search further
- Apply filters for job noscripts (or functions) and location
💡 Tip: Searching by functions (e.g., Marketing or Product Management) is often more effective than listing specific job noscripts
4️⃣ Localize your search
For non-English-speaking regions, include local-language job noscripts for better results
5️⃣ Use Boolean search
Refine your search using AND, OR, and NOT operators:
- "Marketing" AND "Director" finds marketing directors
- "Product" OR "Software Development" broadens your search
- Use NOT to exclude irrelevant results
6️⃣ Keep your lists organized
Maintain clean, separate lists for each search. Don’t upload lists directly into automation tools without reviewing them — there’s always irrelevant data
💡 Review your lists manually, or use AI tools to help filter results
7️⃣ Explore extra features
Use groups or shared backgrounds, like common universities, to build stronger connections.
Sales Navigator is all about paying attention to detail. The better your filters and lists, the higher the quality of your LinkedIn database. The quality of your database directly impacts your results — how many people respond and convert into leads
❤2👍1