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What is Social Selling?
Social Selling is about developing personal social media profiles to achieve business goals.
1️⃣ Profile positioning:
- Define who you are and your business goals.
- Your profile should reflect both your professional and personal roles to build trust.
2️⃣ Content creation:
- Post regularly (1-3 times a week) to build engagement and trust.
- Share your experiences, tell stories, showcase your team, and post expert videos.
3️⃣ Growing your target audience:
- Connect not just with potential clients, but also with colleagues, partners, and event organizers.
- Use LinkedIn filters and LinkedIn Sales Navigator to find your target audience.
4️⃣ Networking and engagement:
- Comment, like posts, congratulate achievements, and endorse skills.
- Engagement is often more crucial than posting, as it can start important conversations.
5️⃣ Lead generation and follow-ups:
- Key lead generation methods include private messaging and exclusive content.
- LinkedIn Live events can also help collect emails, build trust, and attract an audience.
- Polls help qualify your audience and adapt further communication based on the results.
6️⃣ Analyzing results:
- Social Selling Index measures LinkedIn activity. Maintaining a high SSI helps with profile and post ranking, though it’s not a business metric.
- Business metrics: Connection Rate, Reply Rate, Conversion Rate, and other metrics.
➡️ Social Selling is a long-term, systematic effort. It means regularly engaging with your audience and creating high-quality content. It works well on many social media platforms, but LinkedIn is the most effective.
Social Selling is about developing personal social media profiles to achieve business goals.
1️⃣ Profile positioning:
- Define who you are and your business goals.
- Your profile should reflect both your professional and personal roles to build trust.
2️⃣ Content creation:
- Post regularly (1-3 times a week) to build engagement and trust.
- Share your experiences, tell stories, showcase your team, and post expert videos.
3️⃣ Growing your target audience:
- Connect not just with potential clients, but also with colleagues, partners, and event organizers.
- Use LinkedIn filters and LinkedIn Sales Navigator to find your target audience.
4️⃣ Networking and engagement:
- Comment, like posts, congratulate achievements, and endorse skills.
- Engagement is often more crucial than posting, as it can start important conversations.
5️⃣ Lead generation and follow-ups:
- Key lead generation methods include private messaging and exclusive content.
- LinkedIn Live events can also help collect emails, build trust, and attract an audience.
- Polls help qualify your audience and adapt further communication based on the results.
6️⃣ Analyzing results:
- Social Selling Index measures LinkedIn activity. Maintaining a high SSI helps with profile and post ranking, though it’s not a business metric.
- Business metrics: Connection Rate, Reply Rate, Conversion Rate, and other metrics.
➡️ Social Selling is a long-term, systematic effort. It means regularly engaging with your audience and creating high-quality content. It works well on many social media platforms, but LinkedIn is the most effective.
We analyzed the most successful LinkedIn posts from our client projects. These include posts that boost engagement, go viral, and generate leads.
Here are some proven practices that work for us:
1. Clear Positioning + Knowing Your Audience = Results
Content resonates when it’s tailored to a specific audience.
In one of our projects, we targeted a niche: gaming developer founders. The profile was built from scratch, and all content was precisely crafted for this industry.
Result: Nearly every post went viral, reaching more people than the number of followers.
If you’re addressing multiple segments, it’s harder to achieve this level of precision, but there are other tactics to consider.
2. Visual Content Drives Reach
Quality visuals can amplify the performance of your posts.
- Bright, relevant photos and illustrations catch attention
- Branded images (with logos or company colors) work well for major announcements
- Videos, especially talking-head formats or clips with text overlays, tend to perform best on LinkedIn
- Avoid generic AI-generated images — they rarely connect with audiences
💡Experiment with photos, videos, memes, and screenshots. Humor, when used appropriately, can work wonders in specific industries
3. Share Wins That Matter
While “success stories” are common, they continue to perform well on LinkedIn.
What works:
- Announcing a product launch, media coverage, awards, or team milestones.
- Adding visuals and tagging your team increases visibility and engagement.
4. Leverage Trends to Stay Relevant
Timely content based on trends can lead to highly engaging posts.
Sources of inspiration:
- Popular memes, cultural jokes, or viral insights from platforms like Reddit and Twitter.
- Industry trends: Post bold opinions, support them with examples, and invite discussions.
5. External Links Aren’t a Dealbreaker
Yes, you can succeed with external links — if you do it right.
Provide valuable context in your post instead of simply dropping a link. Give your audience insights or takeaways that make the post itself engaging.
What If Reach Grows but Engagement Doesn’t?
It’s common for viewers to consume content passively, especially if they’re unfamiliar with you.
💡Here’s how to fix it:
- Post content that sparks emotion — joy, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Build your network by connecting with others, commenting on posts, and staying active
📌 Key takeaway:
Strong visuals, sharp focus, and timely topics are the foundation of LinkedIn success. Share achievements, lean into trends, and actively grow your network to boost engagement and connect with your audience.
Here are some proven practices that work for us:
1. Clear Positioning + Knowing Your Audience = Results
Content resonates when it’s tailored to a specific audience.
In one of our projects, we targeted a niche: gaming developer founders. The profile was built from scratch, and all content was precisely crafted for this industry.
Result: Nearly every post went viral, reaching more people than the number of followers.
If you’re addressing multiple segments, it’s harder to achieve this level of precision, but there are other tactics to consider.
2. Visual Content Drives Reach
Quality visuals can amplify the performance of your posts.
- Bright, relevant photos and illustrations catch attention
- Branded images (with logos or company colors) work well for major announcements
- Videos, especially talking-head formats or clips with text overlays, tend to perform best on LinkedIn
- Avoid generic AI-generated images — they rarely connect with audiences
💡Experiment with photos, videos, memes, and screenshots. Humor, when used appropriately, can work wonders in specific industries
3. Share Wins That Matter
While “success stories” are common, they continue to perform well on LinkedIn.
What works:
- Announcing a product launch, media coverage, awards, or team milestones.
- Adding visuals and tagging your team increases visibility and engagement.
4. Leverage Trends to Stay Relevant
Timely content based on trends can lead to highly engaging posts.
Sources of inspiration:
- Popular memes, cultural jokes, or viral insights from platforms like Reddit and Twitter.
- Industry trends: Post bold opinions, support them with examples, and invite discussions.
5. External Links Aren’t a Dealbreaker
Yes, you can succeed with external links — if you do it right.
Provide valuable context in your post instead of simply dropping a link. Give your audience insights or takeaways that make the post itself engaging.
What If Reach Grows but Engagement Doesn’t?
It’s common for viewers to consume content passively, especially if they’re unfamiliar with you.
💡Here’s how to fix it:
- Post content that sparks emotion — joy, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Build your network by connecting with others, commenting on posts, and staying active
📌 Key takeaway:
Strong visuals, sharp focus, and timely topics are the foundation of LinkedIn success. Share achievements, lean into trends, and actively grow your network to boost engagement and connect with your audience.
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🔥 Case Study: How Global CIO Doubled Its Community Using LinkedIn
ModumUp Social Selling agency helped attract 50% of all members to the professional IT community and supported two industry competitions by gathering participants from an international audience.
Over eight months, the project delivered measurable results:
✅ 2,979 targeted connections added to the Global CIO founder’s LinkedIn network, focusing on IT directors from large companies. Connection rates reached up to 79% in some regions
✅ Community size doubled, securing about 50% of all new registrations
✅ Promotion of the "Project of the Year" competition, attracting nearly 50% of participants - leaders of major IT projects
✅ 20 key industry professionals brought to an offline event in Central Asia
✅ Automated audience growth, ensuring continued expansion after the project’s completion
Read the full case study here: https://modumup.com/case-studies/global_cio
ModumUp Social Selling agency helped attract 50% of all members to the professional IT community and supported two industry competitions by gathering participants from an international audience.
Over eight months, the project delivered measurable results:
✅ 2,979 targeted connections added to the Global CIO founder’s LinkedIn network, focusing on IT directors from large companies. Connection rates reached up to 79% in some regions
✅ Community size doubled, securing about 50% of all new registrations
✅ Promotion of the "Project of the Year" competition, attracting nearly 50% of participants - leaders of major IT projects
✅ 20 key industry professionals brought to an offline event in Central Asia
✅ Automated audience growth, ensuring continued expansion after the project’s completion
Read the full case study here: https://modumup.com/case-studies/global_cio
Modumup
How Global CIO Doubled Its Membership with LinkedIn
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At ModumUp, we incorporate LinkedIn Sales Navigator into every project.
Why do we use it?
Because it provides advanced filters that go far beyond LinkedIn's standard search features.
Here are our team's top strategies for using Sales Navigator effectively:
1️⃣ Focus on companies, not individuals
- This helps you target relevant results. Use the “Accounts” tab to filter by industry, size, revenue, or location
- Exclude industries you don’t need. For example, target logistics companies but exclude aviation
- Narrowing down a specific list of companies is crucial for Account-Based Marketing (ABM)
2️⃣ Maximize the filters
Look for companies showing signs of growth or change—these are the best opportunities.
- Company size: Target companies based on employee count or revenue
- Hiring status: Companies actively hiring are often expanding and dynamic
- Recent changes: Focus on companies with new executives or recent investments
- Growing departments: A growing tech department could indicate a need for outsourcing
💡 Save your filters and lists for quick access later.
3️⃣ Find the right people
Once you’ve identified the right companies, move to the Leads tab:
- Use your saved company list to narrow your search further
- Apply filters for job noscripts (or functions) and location
💡 Tip: Searching by functions (e.g., Marketing or Product Management) is often more effective than listing specific job noscripts
4️⃣ Localize your search
For non-English-speaking regions, include local-language job noscripts for better results
5️⃣ Use Boolean search
Refine your search using AND, OR, and NOT operators:
- "Marketing" AND "Director" finds marketing directors
- "Product" OR "Software Development" broadens your search
- Use NOT to exclude irrelevant results
6️⃣ Keep your lists organized
Maintain clean, separate lists for each search. Don’t upload lists directly into automation tools without reviewing them — there’s always irrelevant data
💡 Review your lists manually, or use AI tools to help filter results
7️⃣ Explore extra features
Use groups or shared backgrounds, like common universities, to build stronger connections.
Sales Navigator is all about paying attention to detail. The better your filters and lists, the higher the quality of your LinkedIn database. The quality of your database directly impacts your results — how many people respond and convert into leads
Why do we use it?
Because it provides advanced filters that go far beyond LinkedIn's standard search features.
Here are our team's top strategies for using Sales Navigator effectively:
1️⃣ Focus on companies, not individuals
- This helps you target relevant results. Use the “Accounts” tab to filter by industry, size, revenue, or location
- Exclude industries you don’t need. For example, target logistics companies but exclude aviation
- Narrowing down a specific list of companies is crucial for Account-Based Marketing (ABM)
2️⃣ Maximize the filters
Look for companies showing signs of growth or change—these are the best opportunities.
- Company size: Target companies based on employee count or revenue
- Hiring status: Companies actively hiring are often expanding and dynamic
- Recent changes: Focus on companies with new executives or recent investments
- Growing departments: A growing tech department could indicate a need for outsourcing
💡 Save your filters and lists for quick access later.
3️⃣ Find the right people
Once you’ve identified the right companies, move to the Leads tab:
- Use your saved company list to narrow your search further
- Apply filters for job noscripts (or functions) and location
💡 Tip: Searching by functions (e.g., Marketing or Product Management) is often more effective than listing specific job noscripts
4️⃣ Localize your search
For non-English-speaking regions, include local-language job noscripts for better results
5️⃣ Use Boolean search
Refine your search using AND, OR, and NOT operators:
- "Marketing" AND "Director" finds marketing directors
- "Product" OR "Software Development" broadens your search
- Use NOT to exclude irrelevant results
6️⃣ Keep your lists organized
Maintain clean, separate lists for each search. Don’t upload lists directly into automation tools without reviewing them — there’s always irrelevant data
💡 Review your lists manually, or use AI tools to help filter results
7️⃣ Explore extra features
Use groups or shared backgrounds, like common universities, to build stronger connections.
Sales Navigator is all about paying attention to detail. The better your filters and lists, the higher the quality of your LinkedIn database. The quality of your database directly impacts your results — how many people respond and convert into leads
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