We analyzed the most successful LinkedIn posts from our client projects. These include posts that boost engagement, go viral, and generate leads.

Here are some proven practices that work for us:

1. Clear Positioning + Knowing Your Audience = Results

Content resonates when it’s tailored to a specific audience.
In one of our projects, we targeted a niche: gaming developer founders. The profile was built from scratch, and all content was precisely crafted for this industry.

Result: Nearly every post went viral, reaching more people than the number of followers.

If you’re addressing multiple segments, it’s harder to achieve this level of precision, but there are other tactics to consider.

2. Visual Content Drives Reach

Quality visuals can amplify the performance of your posts.

- Bright, relevant photos and illustrations catch attention
- Branded images (with logos or company colors) work well for major announcements
- Videos, especially talking-head formats or clips with text overlays, tend to perform best on LinkedIn
- Avoid generic AI-generated images — they rarely connect with audiences

💡Experiment with photos, videos, memes, and screenshots. Humor, when used appropriately, can work wonders in specific industries

3. Share Wins That Matter

While “success stories” are common, they continue to perform well on LinkedIn.

What works:

- Announcing a product launch, media coverage, awards, or team milestones.
- Adding visuals and tagging your team increases visibility and engagement.

4. Leverage Trends to Stay Relevant

Timely content based on trends can lead to highly engaging posts.

Sources of inspiration:

- Popular memes, cultural jokes, or viral insights from platforms like Reddit and Twitter.
- Industry trends: Post bold opinions, support them with examples, and invite discussions.

5. External Links Aren’t a Dealbreaker

Yes, you can succeed with external links — if you do it right.

Provide valuable context in your post instead of simply dropping a link. Give your audience insights or takeaways that make the post itself engaging.

What If Reach Grows but Engagement Doesn’t?

It’s common for viewers to consume content passively, especially if they’re unfamiliar with you.

💡Here’s how to fix it:

- Post content that sparks emotion — joy, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Build your network by connecting with others, commenting on posts, and staying active

📌 Key takeaway:

Strong visuals, sharp focus, and timely topics are the foundation of LinkedIn success. Share achievements, lean into trends, and actively grow your network to boost engagement and connect with your audience.

At ModumUp, we incorporate LinkedIn Sales Navigator into every project.

Why do we use it?
Because it provides advanced filters that go far beyond LinkedIn's standard search features.

Here are our team's top strategies for using Sales Navigator effectively:

1️⃣ Focus on companies, not individuals


- This helps you target relevant results. Use the “Accounts” tab to filter by industry, size, revenue, or location
- Exclude industries you don’t need. For example, target logistics companies but exclude aviation
- Narrowing down a specific list of companies is crucial for Account-Based Marketing (ABM)

2️⃣ Maximize the filters

Look for companies showing signs of growth or change—these are the best opportunities.

- Company size: Target companies based on employee count or revenue
- Hiring status: Companies actively hiring are often expanding and dynamic
- Recent changes: Focus on companies with new executives or recent investments
- Growing departments: A growing tech department could indicate a need for outsourcing

💡 Save your filters and lists for quick access later.

3️⃣ Find the right people

Once you’ve identified the right companies, move to the Leads tab:

- Use your saved company list to narrow your search further
- Apply filters for job noscripts (or functions) and location

💡 Tip: Searching by functions (e.g., Marketing or Product Management) is often more effective than listing specific job noscripts

4️⃣ Localize your search

For non-English-speaking regions, include local-language job noscripts for better results

5️⃣ Use Boolean search

Refine your search using AND, OR, and NOT operators:
- "Marketing" AND "Director" finds marketing directors
- "Product" OR "Software Development" broadens your search
- Use NOT to exclude irrelevant results

6️⃣ Keep your lists organized

Maintain clean, separate lists for each search. Don’t upload lists directly into automation tools without reviewing them — there’s always irrelevant data

💡 Review your lists manually, or use AI tools to help filter results

7️⃣ Explore extra features

Use groups or shared backgrounds, like common universities, to build stronger connections.
Sales Navigator is all about paying attention to detail. The better your filters and lists, the higher the quality of your LinkedIn database. The quality of your database directly impacts your results — how many people respond and convert into leads