Building a Scientist's Personal Brand on LinkedIn: How and Why

We’re proud to announce our next case study featuring Sergey Plis, a Professor of Computer Science at Georgia State University and a director of machine learning at the Center for Translational Research in Neuroimaging & Data Science (TReNDS). Sergey enlisted the help of ModumUp agency to maintain active social media profiles on LinkedIn and Twitter.

We’ve been working with Sergey for the past 1.5 years, and during this time, Sergey's audience on #LinkedIn has increased by 5 times and on #Twitter by 10 times, and his posts have gone viral to tens of thousands of people.

Sergey also noticed that more people started to recognize the work that he and our ModumUp team do. The number of views on his content frequently outnumbered his connection and follower base by two to three times.

This case study highlights the importance of the co-creation approach in our projects, which helps to achieve better results and positive feedback from the audience. We also discussed how we structured the information and presented it in a format suitable for each social media platform.

You can find more details about this project here:
https://lnkd.in/es24mDAP

#SocialSelling #personalbranding #casestudy

How to use LinkedIn Post Analytics to improve lead generation results?

Ekaterina Altbregina, ModumUp’s Marketing Director, answeres this question in the video above.

You can access the analytics for each post completely free of charge. What's most exciting about Post Analytics is that it allows you to see all impressions by job noscripts, locations, companies, company size, and industries.

You can use this data to analyze who viewed your content and if you notice a lack of representation from your target audience, it’s better to send more connection requests to your potential leads and interact with their posts more actively.

#linkedinpost #postanalytics

ModumUp's founder, Olga Bondareva, has recently shared some life hacks on how to break through lots of spam and lack of attention on LinkedIn.

So why is ignoring on LinkedIn the most common reaction?

- People receive so much spam, sometimes too much, especially in certain markets (for example, in the US)

- People often lose focus or forget: They get distracted and messages get lost

- Maybe they don't understand what you want from them in the first place

- Or they simply don't need what you're offering

Follow-ups are necessary to break through the spam and lack of attention.

How to remind them of yourself?

- Be systematic in your approach
- Provide value in your communication
- Personalize your messages

What to include in your follow-up?

- Additional details and materials related to your proposal

- Useful content (articles, videos, guides or ideas)

- Personalized video or audio

- Emojis can be used sparingly to add a touch of personality

- Invitations to events

How often to follow up?

- Remind your potential clients of yourself within 3-5 days after sending useful content or a proposal

- Follow up every 2-4 months with people who started ignoring you after an active conversation

- Reach out again to people, who showed no interest in your proposal, every 6-8 months (their situation can change!)

- Stick to the agreed-upon timeframe (if you have one)

P.S.: The screenshot shows a discussion about a noscript for #SocialSelling on #LinkedIn 😄

5 Social Selling Case Studies in MENA

Before delving into these case studies, let's first take a closer look at MENA's LinkedIn statistics:

🔹 53M LinkedIn users are from MENA
🔹 1M+ active users who posted on LinkedIn in last 30 days
🔹 850K+ companies with headquarter in MENA

Check out the carousel to discover the key numbers and the most effective message templates for each project.

Enjoy!

What actions might a company take if a Social Selling agency manages a LinkedIn profile of one of its employees who later leaves the company? We would like to share our experience on this matter.

We help manage profiles of both founders and hired managers. However, we work with hired managers more often because it is a common practice in large and medium-sized companies to promote their teams and invest in them. This investment often serves as a way to retain individuals within the company.

There have been two cases when people whose profiles we managed left. What should be done in this situation?

1. We still have a database of all the contacts with their statuses, making it possible to involve different employees to communicate with them. Additionally, we have analytics on noscripts, posts, and other mechanics of Social Selling to understand how they work precisely for your product/service and your audience.

2. We prepare a post for the outgoing person's page to introduce a new person as a replacement.

3. For leads with whom we are in active conversations, we create joint dialogues to introduce them to a new person.

We share our contact list with the other person from our client company without any loss.

Social Selling operates with complete transparency; all the contact information, status updates, and analytical data concerning noscripts, content, and other operational aspects remain intact and accessible to other employees responsible for the project from our client company. This ensures that your product or service can continue to be promoted effectively, even when a team member departs.

How we build a culture of experience sharing within the ModumUp team

In ModumUp, the entire team works remotely and is located in different cities and countries. Simultaneously, we handle over 30 projects.

Before, each team member gained experience limited to their specific projects, rather than benefiting from the agency's overall experience.

This situation didn't suit us. It's important to gain new experience more quickly, grow and enhance expertise in #socialselling across diverse cases. It's also crucial to incorporate new tools, such as ChatGPT, into our work.

Olga Bondareva, the founder of ModumUp, shared the agency's experience regarding the processes that we implemented for knowledge sharing 🔼

Olga Bondareva, Founder of ModumUp, will speak at the conference “B2B-sales in messengers and social networks: tools and cases”. This event is organized by Venture Crew and will take place on the 13th of July at 7 p.m. (GMT+3).

In her talk, Olga will delve into Social Selling, its methodology, highlight key insights, and suggest the most effective channels and tools to enhance its potential. Don't miss out!

The event will feature other noteworthy speakers:

🔹Maria Sibirtseva, Content Team Lead at Depositphotos, will share insights from Depositphotos' experience, discussing how to leverage content marketing for B2B sales.

🔹Nisso Kaboulova, Producer at Let Me Film You, will elaborate on how video content can drive sales on social media for B2B clients.

🔹Thomas Hansen, CTO at AINIRO.io, will share case studies showing how using the ChatGPT service has increased B2B sales by 67%.

You can participate in person in Limassol or watch it online. Details and tickets are available here: https://lnkd.in/d3Yy69Vf

Today, we’re celebrating an important milestone for our agency - our 5th birthday!

Over the past year, we've broadened our horizons by hosting several international webinars, launching new business lines, and enriching our team through comprehensive internal training sessions. And the best part? We're just getting warmed up!

However, no celebration is complete without acknowledging those who have walked with us on this exhilarating journey. To all our esteemed clients and partners, your trust and spirit of co-creation have been the cornerstone of our growth and success.

In the spirit of innovation, we've been experimenting with AI and have created a small ad for ModumUp using neural networks. And here's what we've got! 😄

So, raise your virtual glasses for a toast - to five years and counting!

Today, the ModumUp team came together to mark a significant occasion - our agency's 5th anniversary!

In any organization, its people are its most valuable asset. We’re truly fortunate to have a team of highly skilled professionals. A heartfelt thank you to all of you for your exceptional work!

Onwards and upwards, always. 🚀

Olga Bondareva, Founder of ModumUp, has unveiled a variety of scenarios where AI can streamline the Social Selling process!

In this carousel, you'll discover specific prompts for tackling tasks such as:

- Formulating your personal brand positioning
- Setting up your LinkedIn profile
- Creating content ideas and even posts from scratch
- Mastering networking mechanics

Enjoy!

🚀LinkedIn Guide 2023

Dive in to explore key insights on:

- LinkedIn features
- LinkedIn Content Trends
- Types of effective content on LinkedIn
- Lead Generation LinkedIn Trends

Download this guide today, and feel free to share it with your network 🔼

Top 10 Bad Advice for Content Marketing on LinkedIn from Ekaterina Altbregina, Marketing Director at ModumUp 😈

What would you add?

Recently, Olga Bondareva, Founder of ModumUp, spoke at the Cyprus meetup "B2B Sales in Messengers and Social Networks." Olga opened the event online and shared a Social Selling approach, highlighting its key components.

For a closer look at her insights, we invite you to explore her presentation, detailing:

- What Social Selling is and how it works
- Platforms we use for Social Selling
- Positioning on social media
- LinkedIn profile design
- Content best practices and trends
- Target audience growth tips
- Networking mechanics
- Lead generation case studies with message examples
- LinkedIn profile analytics
- Tools for systematic social selling including ChatGPT

Feel free to share it with your connections 😊

#socialselling #leadgeneration #linkedinmarketing #chatgpt

We’d like to share with you our case study with ANCOR, a company specializing in recruitment, HR outsourcing, and personnel consulting services.

We'll discuss how ANCOR motivated its employees to maintain active personal profiles on social media in order to enhance its employer brand. The program succeeded in reaching over 13,000 job candidates.

To strengthen its HR brand and position itself as a desirable employer, the company organized a series of workshops and initiated a brand ambassador program on social media in partnership with ModumUp.

Under the guidance of ModumUp, 22 participants experienced training in four key areas:

📌 Personal Positioning
📌 Content Creation
📌 Audience Engagement
📌 Networking

The training included hands-on tasks, real-time feedback, and various resource materials. As a result, participants achieved an 85% connection rate with target audiences and their content reached over 13,000 individuals, thus elevating the brand’s reputation.

You can find more information here: https://lnkd.in/dR87QwDb

We are busily preparing for our upcoming free online conference, "Social Selling Tech: AI, Automation and Metaverse", which will be held on October 17th!

Allow us to introduce the speakers of the “AI for B2B Marketing and Sales Panel”!

🔹Will Aitken, Sales Content Manager at Lavender, will present "Beyond the Hype: Pitfalls of AI in Social Media."
🔹Brian Sykes, AI Business Strategist and Founder of HeadSpace Branding, will share insights on implementing visual neural networks in brand and marketing strategies.
🔹Eric Nowoslawski, Founder of Growth Engine X, will talk about "Using AI to Turn Impressions into Revenue."

Take a look at the complete lineup of speakers: https://lnkd.in/d86Riz5s

We've assembled a lineup of fascinating speakers for our conference, "Social Selling Tech: AI, Automation and Metaverse".

Check out who's talking at our Automation vs. Personalization Panel:

🔹Nicholas Thickett, Managing Partner at Alignd and Co-Host of B2B Power Hour, will explore various strategies to create a meaningful pipeline and share his perspective on the advantages and drawbacks of automation tools

🔹 Laura Erdem, Sales Leader at Dreamdata, will talk about "The Scale Dilemma: Personalization vs. Relevance in B2B Sales?"

🔹Jordan Crawford, Founder of Blueprint, and Richard F. Purcell, Founder of MoxieGTM, will present "Forget AI and Personalization: Unveiling the Complexity Code for High-ROI Cold Emails."

For more information about other panels, please visit: https://lnkd.in/d86Riz5s

Your LinkedIn account has been blocked - what to do?

Olga Bondareva, Founder of ModumUp, noticed several complaints on her Facebook feed in recent days, and has decided to share her insights.

What's important to know here?

Firstly, getting blocked is normal. LinkedIn may be checking if you are a real person. You'll need to send your ID, and they'll unlock your profile. After that, LinkedIn will trust your profile more.

Secondly, to avoid getting blocked, you need to understand what influences the block.

1️⃣ You send too many connection requests and messages per week

What to do: If you have a new account, send a maximum of 50 connection requests per week. If your account is active, LinkedIn may allow you to send between 100 and 200 requests per week, depending on the profile. If you receive a warning, stop sending requests!

Regarding messages, it's recommended not to send more than 30 per week for a new account and not more than 150 per week for an active account.

2️⃣ You do all your activities on the same day

This behavior is considered unnatural for a LinkedIn user, so your profile may get blocked.

What to do: Try to spread your LinkedIn activities across different days.

3️⃣ You open too many profiles of people or visit profiles from external sources

This behavior resembles the work of automated tools (even though real automation tools don't do this anymore).

What to do: Use LinkedIn's internal search or Sales Navigator, and spread your activities across different days to avoid opening too many profiles at once.

4️⃣ You send spam to people, and they complain

What to do: Work on improving your profile and messaging so they don't look suspicious and don't resemble a bot.

Important: There can be many other reasons for being blocked.

What to do if your profile is ALREADY blocked?

Read our post on LinkedIn.

Have a successful experience on LinkedIn without getting blocked!

⚡TWO WEEKS left until our conference, “Social Selling Tech: AI, Automation and Metaverse” ⚡

We haven't announced all the speakers yet. So…. A warm welcome to our distinguished speakers for the upcoming panel discussion noscriptd “Automation Tools for Social Selling Panel”:

🔹 Alex Boyd, Co-Founder of Aware, will talk about "Automate Your Engagement Spreadsheet: 5X Your Commenting and Stay Top Of Mind".

🔹Daria Arina, Managing Director at LinkedHelper, will present "Better conversion rates and personalized outreach on LinkedIn: can AI help?"

🔹Konstantin Artemyev, Software Robots, Founder of Sherpa RPA, will present "Software Robots controlled by ChatGPT boost leadgen and Social Selling."

Registration link: https://lnkd.in/e7H_WYqE

Hope to see you soon! :)