How we build a culture of experience sharing within the ModumUp team

In ModumUp, the entire team works remotely and is located in different cities and countries. Simultaneously, we handle over 30 projects.

Before, each team member gained experience limited to their specific projects, rather than benefiting from the agency's overall experience.

This situation didn't suit us. It's important to gain new experience more quickly, grow and enhance expertise in #socialselling across diverse cases. It's also crucial to incorporate new tools, such as ChatGPT, into our work.

Olga Bondareva, the founder of ModumUp, shared the agency's experience regarding the processes that we implemented for knowledge sharing 🔼

Olga Bondareva, Founder of ModumUp, will speak at the conference “B2B-sales in messengers and social networks: tools and cases”. This event is organized by Venture Crew and will take place on the 13th of July at 7 p.m. (GMT+3).

In her talk, Olga will delve into Social Selling, its methodology, highlight key insights, and suggest the most effective channels and tools to enhance its potential. Don't miss out!

The event will feature other noteworthy speakers:

🔹Maria Sibirtseva, Content Team Lead at Depositphotos, will share insights from Depositphotos' experience, discussing how to leverage content marketing for B2B sales.

🔹Nisso Kaboulova, Producer at Let Me Film You, will elaborate on how video content can drive sales on social media for B2B clients.

🔹Thomas Hansen, CTO at AINIRO.io, will share case studies showing how using the ChatGPT service has increased B2B sales by 67%.

You can participate in person in Limassol or watch it online. Details and tickets are available here: https://lnkd.in/d3Yy69Vf

Today, we’re celebrating an important milestone for our agency - our 5th birthday!

Over the past year, we've broadened our horizons by hosting several international webinars, launching new business lines, and enriching our team through comprehensive internal training sessions. And the best part? We're just getting warmed up!

However, no celebration is complete without acknowledging those who have walked with us on this exhilarating journey. To all our esteemed clients and partners, your trust and spirit of co-creation have been the cornerstone of our growth and success.

In the spirit of innovation, we've been experimenting with AI and have created a small ad for ModumUp using neural networks. And here's what we've got! 😄

So, raise your virtual glasses for a toast - to five years and counting!

Today, the ModumUp team came together to mark a significant occasion - our agency's 5th anniversary!

In any organization, its people are its most valuable asset. We’re truly fortunate to have a team of highly skilled professionals. A heartfelt thank you to all of you for your exceptional work!

Onwards and upwards, always. 🚀

Olga Bondareva, Founder of ModumUp, has unveiled a variety of scenarios where AI can streamline the Social Selling process!

In this carousel, you'll discover specific prompts for tackling tasks such as:

- Formulating your personal brand positioning
- Setting up your LinkedIn profile
- Creating content ideas and even posts from scratch
- Mastering networking mechanics

Enjoy!

🚀LinkedIn Guide 2023

Dive in to explore key insights on:

- LinkedIn features
- LinkedIn Content Trends
- Types of effective content on LinkedIn
- Lead Generation LinkedIn Trends

Download this guide today, and feel free to share it with your network 🔼

Top 10 Bad Advice for Content Marketing on LinkedIn from Ekaterina Altbregina, Marketing Director at ModumUp 😈

What would you add?

Recently, Olga Bondareva, Founder of ModumUp, spoke at the Cyprus meetup "B2B Sales in Messengers and Social Networks." Olga opened the event online and shared a Social Selling approach, highlighting its key components.

For a closer look at her insights, we invite you to explore her presentation, detailing:

- What Social Selling is and how it works
- Platforms we use for Social Selling
- Positioning on social media
- LinkedIn profile design
- Content best practices and trends
- Target audience growth tips
- Networking mechanics
- Lead generation case studies with message examples
- LinkedIn profile analytics
- Tools for systematic social selling including ChatGPT

Feel free to share it with your connections 😊

#socialselling #leadgeneration #linkedinmarketing #chatgpt

We’d like to share with you our case study with ANCOR, a company specializing in recruitment, HR outsourcing, and personnel consulting services.

We'll discuss how ANCOR motivated its employees to maintain active personal profiles on social media in order to enhance its employer brand. The program succeeded in reaching over 13,000 job candidates.

To strengthen its HR brand and position itself as a desirable employer, the company organized a series of workshops and initiated a brand ambassador program on social media in partnership with ModumUp.

Under the guidance of ModumUp, 22 participants experienced training in four key areas:

📌 Personal Positioning
📌 Content Creation
📌 Audience Engagement
📌 Networking

The training included hands-on tasks, real-time feedback, and various resource materials. As a result, participants achieved an 85% connection rate with target audiences and their content reached over 13,000 individuals, thus elevating the brand’s reputation.

You can find more information here: https://lnkd.in/dR87QwDb

We are busily preparing for our upcoming free online conference, "Social Selling Tech: AI, Automation and Metaverse", which will be held on October 17th!

Allow us to introduce the speakers of the “AI for B2B Marketing and Sales Panel”!

🔹Will Aitken, Sales Content Manager at Lavender, will present "Beyond the Hype: Pitfalls of AI in Social Media."
🔹Brian Sykes, AI Business Strategist and Founder of HeadSpace Branding, will share insights on implementing visual neural networks in brand and marketing strategies.
🔹Eric Nowoslawski, Founder of Growth Engine X, will talk about "Using AI to Turn Impressions into Revenue."

Take a look at the complete lineup of speakers: https://lnkd.in/d86Riz5s

We've assembled a lineup of fascinating speakers for our conference, "Social Selling Tech: AI, Automation and Metaverse".

Check out who's talking at our Automation vs. Personalization Panel:

🔹Nicholas Thickett, Managing Partner at Alignd and Co-Host of B2B Power Hour, will explore various strategies to create a meaningful pipeline and share his perspective on the advantages and drawbacks of automation tools

🔹 Laura Erdem, Sales Leader at Dreamdata, will talk about "The Scale Dilemma: Personalization vs. Relevance in B2B Sales?"

🔹Jordan Crawford, Founder of Blueprint, and Richard F. Purcell, Founder of MoxieGTM, will present "Forget AI and Personalization: Unveiling the Complexity Code for High-ROI Cold Emails."

For more information about other panels, please visit: https://lnkd.in/d86Riz5s

Your LinkedIn account has been blocked - what to do?

Olga Bondareva, Founder of ModumUp, noticed several complaints on her Facebook feed in recent days, and has decided to share her insights.

What's important to know here?

Firstly, getting blocked is normal. LinkedIn may be checking if you are a real person. You'll need to send your ID, and they'll unlock your profile. After that, LinkedIn will trust your profile more.

Secondly, to avoid getting blocked, you need to understand what influences the block.

1️⃣ You send too many connection requests and messages per week

What to do: If you have a new account, send a maximum of 50 connection requests per week. If your account is active, LinkedIn may allow you to send between 100 and 200 requests per week, depending on the profile. If you receive a warning, stop sending requests!

Regarding messages, it's recommended not to send more than 30 per week for a new account and not more than 150 per week for an active account.

2️⃣ You do all your activities on the same day

This behavior is considered unnatural for a LinkedIn user, so your profile may get blocked.

What to do: Try to spread your LinkedIn activities across different days.

3️⃣ You open too many profiles of people or visit profiles from external sources

This behavior resembles the work of automated tools (even though real automation tools don't do this anymore).

What to do: Use LinkedIn's internal search or Sales Navigator, and spread your activities across different days to avoid opening too many profiles at once.

4️⃣ You send spam to people, and they complain

What to do: Work on improving your profile and messaging so they don't look suspicious and don't resemble a bot.

Important: There can be many other reasons for being blocked.

What to do if your profile is ALREADY blocked?

Read our post on LinkedIn.

Have a successful experience on LinkedIn without getting blocked!

⚡TWO WEEKS left until our conference, “Social Selling Tech: AI, Automation and Metaverse” ⚡

We haven't announced all the speakers yet. So…. A warm welcome to our distinguished speakers for the upcoming panel discussion noscriptd “Automation Tools for Social Selling Panel”:

🔹 Alex Boyd, Co-Founder of Aware, will talk about "Automate Your Engagement Spreadsheet: 5X Your Commenting and Stay Top Of Mind".

🔹Daria Arina, Managing Director at LinkedHelper, will present "Better conversion rates and personalized outreach on LinkedIn: can AI help?"

🔹Konstantin Artemyev, Software Robots, Founder of Sherpa RPA, will present "Software Robots controlled by ChatGPT boost leadgen and Social Selling."

Registration link: https://lnkd.in/e7H_WYqE

Hope to see you soon! :)

🦄 Rubber-duck-unicorn is a symbol of our agency

As ModumUp works closely with tech companies, a rubber duck caught our attention as a cute part of the programming culture.

Have you heard about "rubber duck debugging"? If not, it’s a problem-solving technique where a developer explains their problems and the thought process behind them to an imaginary helper. Traditionally, a rubber duck is chosen for this role. Now a rubber duck has become a symbol for the technique itself.

But why it’s also a unicorn? Well, startups that achieve a valuation of over $1 billion are often referred to as "unicorns" and we love working with these ambitious startups and helping them reach their full potential. And as a company, we share this ambition too!

So, if you see a rubber duck on the cover of our Social Selling conference our page, or on top of our Founder Olga Bondareva head 😀, know that we take our work seriously and are dedicated to helping our clients achieve their goals.

Recently, on October 17th, we hosted an online conference noscriptd "Social Selling Tech: AI, Automation, and the Metaverse" 😊

Our team was preparing for it for 6 months. And we’re so happy that our efforts paid off – we had 3716 registrations from 122 countries.

We’d like to share some insights that were brought up during the conference:

1. If you misuse automation, there is a potential risk of reputational damage or platform sanction. Don’t rush with automation and adhere to platform limits. Genuine engagement should be your priority.

2. Using ChatGPT, businesses can create unique engaging content, detailed content summarization for more insightful resharing and commenting, and personalized networking messages, especially on platforms like LinkedIn.

3. LinkedIn is certainly focusing on AI. Soon, we can expect new LinkedIn features like AI Assisted Search and Account IQ

You can watch the conference recordings here: https://youtube.com/playlist?list=PLGc_Ath6mBNmWdBKkH7UDmBZ2YltxoXUK&si=64cIQNiyTCH4CEc6

Let’s be honest: Entering the US market can be a bit tricky and challenging.

It’s highly sought after by many international companies.

And, of course, some of our clients have approached us with the task of Social Selling via LinkedIn in this market. So, we'd like to share the insights we've gained, naturally, through trial and error.

We hope you'll find something useful for yourself! If you do, share it with your colleagues who are also considering entering the US market.

Let's tackle this together! 😉🙏

We had a lot of fun celebrating Halloween with our agency team in the Metaverse! This is our second experience of having a corporate event in this format, and the team really loves it: it turns out to be more interactive than just through video conferencing, and for a fully remote team, this is very important and valuable 😊

Our team members are from different countries, and not everyone knows the history of Halloween, so our wonderful HR team, Valeriia Fomenko and Assylkhan Shaidollayev, organized a very intriguing quiz for the team. We learned about the legend of Stingy Jack and the origins of the tradition of carving faces on pumpkins, about the trick or treat custom, and other symbols of this holiday 🎃

It's really great and fun to gather together like this sometimes!

Perfectionism, impostor syndrome, overestimating the audience - what holds back managing a personal profile on social media

Creating content can sometimes be such a headache, can’t it? 😉 Many people are concerned that they don't have enough experience to give advice to other professionals. It seems as though everyone already knows everything, and that you have nothing new or interesting to add. The idea of getting negative feedback in the comments is scary.

How can we combat this? Let’s explore the most common barriers that make it difficult to manage personal profiles on social media.

Entering New Markets: Stand Out Over Local Competitors

Imagine this scenario: You are an international company entering a new market. You face many large local and international competitors, and currently, you only have a few local clients. You generate leads using Social Selling but struggle to convert them into deals.

What conclusion would you draw? Most likely, Social Selling as a lead generation channel is ineffective for you.

This conclusion, however, is incorrect. Why? The answer in the presentation 🙂