How does ModumUp team boost Social Selling for our customers? In the carousel, we share some examples of our work. We have highlighted these case studies during our quarterly team call, where we discussed successful strategies and addressed challenges.

Here we are — outlining the steps we took and the messages we sent to increase response rate and warm up leads. The carousel lists case studies featuring a software development company, a cybersecurity provider, a logistics service, and an academic professor.

We hope it will provide you with helpful insights!

The ModumUp team invites you to the online event, "Building a Scientist's Personal Brand on LinkedIn: How and Why." Joining us is a brilliant guest, a computer science professor at Georgia State University (Atlanta) and a client of ModumUp — Sergey Plis.

Sergey is a passionate enthusiast and expert in machine and deep learning in neuroimaging.

Through our collaboration, he successfully boosted his LinkedIn followers and connections from 1,309 to 6,504 with 70+ posts and conducted engaging livestreams via LinkedIn Live 🔥

During our livestream, we'll guide you on:

✔ Finding compelling content topics, even in complex and niche areas
✔ Creating content collaboratively with contractors while maintaining your unique voice
✔ Engaging with audiences effectively
✔ Attracting audiences to livestreams and getting inbound leads after webinars

Join us on March 6th at 9 am CT and invite your colleagues and friends!

🔗 Register here: https://www.linkedin.com/events/7163337029672525824/

The ModumUp team is hosting a livestream on the hottest LinkedIn trend of 2024 - AI for Social Selling and LinkedIn marketing! 🚀

Join us for a practical event with Olga Bondareva, former Social Media Lead for Central and Eastern Europe at Microsoft and Founder of ModumUp, a LinkedIn marketing agency and platform.

Olga will present several scenarios on how to enhance the productivity of your LinkedIn profile development using AI, including:

✔ Formulating your positioning on LinkedIn

✔ Designing your LinkedIn profile

✔ Generating content ideas and even creating posts from scratch

✔ Building your network on LinkedIn and generating B2B lead

✔ As a bonus, Olga will share a 3-step guide on how to obtain your LinkedIn Top Voice badge and become a thought leader

Join us on May 15th at 10 am (CDT) via the link https://www.linkedin.com/events/linkedintrends2024bymodumup7161759889759883264/theater/ and invite your colleagues and friends!

Recently, our ModumUp team, in just three months, aided a startup advisor and ex-FAANG employee in attracting 76 leads.

This effort resulted in closing a deal with a startup valued at $30 million and securing mentoring positions with global accelerators such as Techstars and Acelera. Notably, the consultant's monthly fee covered the three-month Social Selling services provided by ModumUp.

According to the client, "It was important for me during the project that the ModumUp team also played an educational role. They helped me incorporate Social Selling into my routine: posting one or two times a week, promptly responding to comments, and engaging with others' posts. Many people know they should be active on LinkedIn or work on their profile but lack the kind of babysitting support I had 🙂 They need someone to push them. People usually don't understand how Social Selling works, what kind of posts to write, and what else needs to be done to get the algorithms working for them. Essentially, the ModumUp team taught me a lot during the three months we worked together, and I continue to use those lessons."

This testimonial underscores the impact of ModumUp's approach in not only delivering results but also in providing valuable education to clients.

Results after three months of work:

✅ 114 people showed interest in the client's services

✅ 76 leads expressed readiness to work with the client, including a $30 million startup requesting mentoring

✅ The client became a mentor at the Acelera accelerator, where the monthly consultant fee covered our three-month Social Selling work

✅ Became a mentor at the global Techstars accelerator

✅ Received an invitation to participate in a well-known podcast about startups

✅ Received an invitation to host a guest workshop at a European business school

You can read more details about the case study by following the link: How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months on LinkedIn

Wishing everyone success with Social Selling!

Join ModumUp Social Selling Agency for the 4th annual Social Selling Con on September 18th at 9 am CDT. Our free online event will feature top speakers and industry leaders sharing their experiences, best practices, and case studies in B2B marketing, personal branding, and social selling.

The conference will feature participation from

- Olga Bondareva, founder of ModumUp and former Social Media Lead at Microsoft
- Veronica Rivero, Account Executive at LinkedIn
- Courtney Vigil, Senior Director at Dayforce

David Joosten (Vodafone Business), Joe Morris (Capgemini), Todd Swank (Oracle), Becca Chambers (ControlUp), Lindsey Boggs (Glassbox, TEDx Speaker), Larry Long (LLJR Enterprises), Ed Ross (Core Ai, Michigan & Manchester Consulting Group) will participate in the panel discussions

Join our conference via this link: https://www.linkedin.com/events/7208594375168184322/about/

Feel free to invite your colleagues and friends!

Olga Bondareva, the founder of ModumUp agency, recently addressed a closed event organized by an international club of businesses with a global expansion focus. The event drew a diverse group of service businesses, providing Olga with the opportunity to share her insights.

She highlighted key principles crucial for businesses venturing into new markets:

1️⃣ Get relatable: Narrow down your positioning and use the right terminology that resonates locally

2️⃣ Go local: Have a physical presence and truly understand the local landscape - people should be able to interact with you in person

3️⃣ Build trust: Make it low-risk to start working with you, with minimal losses if it doesn't work out (think flexible contracts they can exit, free trial periods, cheap intro rates, etc.)

4️⃣ Be aspirational: Share your expertise publicly and collaborate with big names even for free exposure. If you share valuable content and seem cutting-edge, people will gravitate toward you

Olga applies these principles in her own approach to entering the US market with her Social Selling and LinkedIn marketing agency.

We wish you great success entering new markets!

How can marketing and sales join forces using LinkedIn's tools and AI? At Social Selling Con 2024, Veronica Rivero, Account Executive at LinkedIn, will tell us all about it.

Veronica brings 15 years of global sales and marketing experience. Her career includes big names like NBC Universal, AOL/Verizon Media, NBA, and now she is part of the LinkedIn team. In parallel, Veronica is developing her business projects, serving as a career and life coach, and actively participating as a member of the Women in Sales Club.

At LinkedIn, Veronica helps clients boost their sales by using Sales Navigator as their go-to-market tool. She also taps into AI tools like Copilot and ChatGPT to empower sales and marketing pros. With technologies, Veronica helps businesses to find, target, and connect with the right contacts, driving big revenue growth.

Join Veronica’s presentation at 10 am - 10:30 am CDT

Have your questions ready and see you at Social Selling Con! https://www.linkedin.com/events/7208594375168184322/

What are the key components of Social Selling, and how can you approach them effectively?

At the upcoming Conference, Olga Bondareva, Founder of ModumUp Social Selling Agency, will unpack this topic with an in-depth presentation covering:

✅ How to position your personal brand on LinkedIn to attract the target audience
✅ What tools do you need to quickly find the right people on LinkedIn
✅ How to create content that generates high engagement
✅ How to increase the approval rate of connection requests
✅ How Initiate and maintain networking through personal messages
✅ How to convert contacts into leads for your services

Olga is the former Social Media Leader at Microsoft, a speaker, author of media publications on Social Selling, and the leader of a marketing agency. She and her team have successfully developed projects for Microsoft partners, AWS partners, Georgia State University, Logitech, NetApp, and many other companies. With her finger on the pulse of LinkedIn marketing trends, Olga tests every tool in practice to ensure top results.

Join us from 9:00 AM to 10:00 AM CDT on September 18th to watch the presentation in real time.

You can sign up for the Social Selling Con here: https://www.linkedin.com/events/7208594375168184322

At the core of every personal brand lies a unique personal story
 
One such story will be shared with us at Social Selling Con by Cynthia Barnes, а LinkedIn Top Voice, TEDx Speaker, and Host of the 'Unstoppable with Cynthia Barnes' podcast. Cynthia is also a coach and the creator of the signature program for women, "Own Your Awesome," which helps develop leadership skills and achieve successful sales by building strong self-belief. 

Cynthia will reveal how she became an influencer and what her personal brand means to her now. Join us from 9:30 to 10:00 AM CDT on September 18th to learn which specific approaches helped Cyntia build a loyal audience.

You can register for our free online Social Selling Con and view the full schedule here: https://lnkd.in/e53gh_ve

It was great to see so many of you at ModumUp’s 4th Social Selling Con 2024! 😊 This time, we gathered 2,295 B2B marketing and sales professionals and business founders from 79 countries across Europe, North America, and LATAM!

The conference was full of valuable discussions on personal branding, online networking, thought leadership, client outreach, and even neuroscience behind a personal brand. We discussed both practical and emotional aspects, including how content shapes perceptions or how to motivate employees to develop their social media profiles.

Thanks so much to all the speakers for sharing your expertise - your insights and actionable strategies were truly valuable!

We've recorded the entire conference! Here are the links to the keynotes and panel discussions:

Keynote by Olga Bondareva (ModumUp), "Social Selling for B2B: How It Works": https://youtu.be/3QXNkmqAG1I.

Keynote by Cynthia Barnes (LinkedIn Top Voice, TEDx Speaker), "My Influencer Journey": https://youtu.be/Idge8B-gF6c.

Keynote by Veronica Rivero (LinkedIn), "Bridging Marketing and Sales with LinkedIn and AI": https://youtu.be/aTcndBmu6yk.

Panel discussion "Personal Branding on Social Media" with David Joosten (Vodafone Business), Joe Morris (Capgemini), and Todd Swank (Oracle): https://youtu.be/1jRkNkbSCB0.

Panel discussion "Psychological Aspects of Personal Branding" with Sarah Mittal (Ipsos) and Marco Baldocchi (MBG): https://youtu.be/DZM3ASMspF0.

Here’s the link to all the recordings: https://www.youtube.com/playlist?list=PLGc_Ath6mBNn8fcsuYpagwqa6zj4sHoXQ

Enjoy and share with your colleagues and friends! 😊

We're excited to share a case study on how ModumUp - Social Selling for B2B helped Membrace expand its network in Latin America through LinkedIn!
 
In just 4 months, we built a strong network in the personal profile of a company representative, increased content engagement, and helped to attract many leads and close the first deal.
 
Key achievements:
 
✅ We helped build a network of 1,170 new target contacts in the personal profile, working exclusively with top positions
✅ We changed the content approach and tripled audience engagement
✅ The client received 120 positive responses from target audience representatives, keeping the conversation going
✅ Membrace closed a large deal
 
We described the full journey here: https://lnkd.in/gU_8zkDt

What to post on your LinkedIn profile?

In a recent post, Olga Bondareva, the founder of ModumUp agency, shared insights on how we assist clients in managing their personal LinkedIn profiles. When developing a strategy, we evaluate which roles individuals should emphasize in their profiles, tailoring these recommendations based on each person’s unique circumstances and business objectives.

Here are the most common roles:

1️⃣ Entrepreneur/CEO/Top Manager/Department Head - This depends on the person's position in the company. We might break this role into different areas, like working with employees, clients, or business growth.

2️⃣ Expert or Visionary - For instance, in cloud technology, fintech, e-commerce, or other fields. Sometimes we split this role into business expert and technical expert to cover the topic from different angles (though LinkedIn audiences often respond better to the business side). We share experiences, case studies, trends, educational content, and more.

3️⃣ Personal Roles - This could be one general personal role or several specific ones, like a family person, extreme sports enthusiast, traveler, etc. LinkedIn is a professional network, so you can also post content that mixes personal and professional aspects, like work-life balance, business trips, or self-development and its impact on work/business.

Once we’ve identified these roles, we prioritize them. The more important a role is for achieving business goals, the more content will be dedicated to it. We measure this in percentages and number of posts.

In addition to roles, a person might have a mission or big idea they’re passionate about, like advocating for neurodiversity, AI and data-driven approach, or being a techno-optimist. This is optional, but having a unique angle helps you stand out in the feed. This could be something provocative, an interesting personal story, a visual style (specific photos, videos, emojis), or a unique way of engaging with your audience.

For content formats, our clients see the best engagement with:
- Storytelling
- Achievement announcements
- Posts about the team
- Case studies
- Trend research and reviews
- Posts from business events with photos

Overall, the key is to start, maintain regular content, and gradually tweak it based on what resonates best with your audience.

Happy posting and generating leads! 😊

How can B2B companies enter the global market using LinkedIn?

The key: there’s no single “global market.” Each region has its unique characteristics, and all these nuances play a major role when creating content and communicating with your target audiences on LinkedIn.

On November 20th, join Olga Bondareva, Founder of ModumUp Social Selling Agency, for a livestream where Olga will share ModumUp’s experience in helping companies expand into various markets through LinkedIn.

The session will cover:

✅ Why the idea of a single "global market" is a myth and how regional differences impact your go-to-market strategy
✅ How to identify and highlight your competitive advantages when entering local markets
✅ Real examples from B2B companies that have successfully entered new regions
✅ Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe

You can register here: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/.

Join us on November 20th and invite your colleagues and friends!

Social Selling Index: The Real Value Behind Your Score

Our colleague and team expert, Ekaterina Altbregina, recently shared insights on LinkedIn about the Social Selling Index (SSI) and its real purpose for LinkedIn users. Here’s a quick rundown of her points:

When someone says, "My Social Selling Index is 80, what’s yours?" it’s tempting to ask, "What exactly does a high SSI give you?"

For many, it’s simply a number to compare. But there’s a more thoughtful approach to understanding SSI - it’s a useful indicator, but the value comes from understanding what each part measures.

It’s composed of four key factors:

✅ Establish your professional brand - Tailor your profile to match your audience. Aim for thought leadership by sharing insightful posts.

✅ Find the right people - Use LinkedIn’s search tools to identify and connect with promising leads.

✅ Engage with insights - Discover and share valuable updates to build connections.

✅ Build relationships - Grow your network by connecting with business decision-makers.

By understanding your score in each area, you can see what might be missing in your approach to LinkedIn for career or business development.

For instance, Ekaterina’s SSI is 70%, with her “Engage with insights” score being relatively low. This shows that her posts could benefit from more interactions and discussions, which LinkedIn values more than simple likes.


Additionally, her “Find the right people” score suggests she could expand her search methods, such as using LinkedIn groups, events, and LinkedIn Sales Navigator filters to find relevant connections.

Takeaways:

- A high SSI won’t necessarily lead to more leads.
- SSI is an indicator that highlights areas you can improve to make your Social Selling approach more strategic.

Activity ≠ Effectiveness
Quantity ≠ Quality

Wishing everyone success with their LinkedIn Social Selling efforts!

An SSI graphic from Steve Carroll’s presentation, Senior Account Executive at LinkedIn, was featured at our Social Selling Con 2023. You can watch it here.

The presentation explains the activities that contribute to each component of the Social Selling Index (SSI).

Check your own SSI here: www.linkedin.com/sales/ssi

We look forward to seeing you on Wednesday, November 20, at the livestream "How to Enter the Global Market via LinkedIn"!

Olga Bondareva, Founder of ModumUp, will share the agency's expertise in helping companies expand into various markets using LinkedIn.

Here’s what’s on the agenda:
- Why the idea of a single "global market" is a myth, and how regional differences impact your go-to-market strategy
- How to identify and highlight your competitive advantages when entering local markets
- Real examples of B2B companies that successfully entered new regions
- Specific insights into LinkedIn strategies for the US, LATAM, MENA, and Western Europe

Join us through this link: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/