ModumUp - Social Selling for B2B (ENG) – Telegram
ModumUp - Social Selling for B2B (ENG)
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Social Selling is lead generation for B2B via networking and the building of personal brands on social media

Our website: https://modumup.com/
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Automation Tools for Social Selling Panel.pdf
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TWO WEEKS left until our conference, “Social Selling Tech: AI, Automation and Metaverse”

We haven't announced all the speakers yet. So…. A warm welcome to our distinguished speakers for the upcoming panel discussion noscriptd “Automation Tools for Social Selling Panel”:

🔹 Alex Boyd, Co-Founder of Aware, will talk about "Automate Your Engagement Spreadsheet: 5X Your Commenting and Stay Top Of Mind".

🔹Daria Arina, Managing Director at LinkedHelper, will present "Better conversion rates and personalized outreach on LinkedIn: can AI help?"

🔹Konstantin Artemyev, Software Robots, Founder of Sherpa RPA, will present "Software Robots controlled by ChatGPT boost leadgen and Social Selling."

Registration link: https://lnkd.in/e7H_WYqE

Hope to see you soon! :)
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🦄 Rubber-duck-unicorn is a symbol of our agency

As ModumUp works closely with tech companies, a rubber duck caught our attention as a cute part of the programming culture.

Have you heard about "rubber duck debugging"? If not, it’s a problem-solving technique where a developer explains their problems and the thought process behind them to an imaginary helper. Traditionally, a rubber duck is chosen for this role. Now a rubber duck has become a symbol for the technique itself.

But why it’s also a unicorn? Well, startups that achieve a valuation of over $1 billion are often referred to as "unicorns" and we love working with these ambitious startups and helping them reach their full potential. And as a company, we share this ambition too!

So, if you see a rubber duck on the cover of our Social Selling conference our page, or on top of our Founder Olga Bondareva head 😀, know that we take our work seriously and are dedicated to helping our clients achieve their goals.
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Recently, on October 17th, we hosted an online conference noscriptd "Social Selling Tech: AI, Automation, and the Metaverse" 😊

Our team was preparing for it for 6 months. And we’re so happy that our efforts paid off – we had 3716 registrations from 122 countries.

We’d like to share some insights that were brought up during the conference:

1. If you misuse automation, there is a potential risk of reputational damage or platform sanction. Don’t rush with automation and adhere to platform limits. Genuine engagement should be your priority.

2. Using ChatGPT, businesses can create unique engaging content, detailed content summarization for more insightful resharing and commenting, and personalized networking messages, especially on platforms like LinkedIn.

3. LinkedIn is certainly focusing on AI. Soon, we can expect new LinkedIn features like AI Assisted Search and Account IQ

You can watch the conference recordings here: https://youtube.com/playlist?list=PLGc_Ath6mBNmWdBKkH7UDmBZ2YltxoXUK&si=64cIQNiyTCH4CEc6
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LinkedIn_Tactics_for_the_US_Market_Building_Connections_and_Leads.pdf
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Let’s be honest: Entering the US market can be a bit tricky and challenging.

It’s highly sought after by many international companies.

And, of course, some of our clients have approached us with the task of Social Selling via LinkedIn in this market. So, we'd like to share the insights we've gained, naturally, through trial and error.

We hope you'll find something useful for yourself! If you do, share it with your colleagues who are also considering entering the US market.

Let's tackle this together! 😉🙏
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We had a lot of fun celebrating Halloween with our agency team in the Metaverse! This is our second experience of having a corporate event in this format, and the team really loves it: it turns out to be more interactive than just through video conferencing, and for a fully remote team, this is very important and valuable 😊

Our team members are from different countries, and not everyone knows the history of Halloween, so our wonderful HR team, Valeriia Fomenko and Assylkhan Shaidollayev, organized a very intriguing quiz for the team. We learned about the legend of Stingy Jack and the origins of the tradition of carving faces on pumpkins, about the trick or treat custom, and other symbols of this holiday 🎃

It's really great and fun to gather together like this sometimes!
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Perfectionism,_Impostor_Syndrome,_Overestimating_the_Audience_ModumUp.pdf
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Perfectionism, impostor syndrome, overestimating the audience - what holds back managing a personal profile on social media

Creating content can sometimes be such a headache, can’t it? 😉 Many people are concerned that they don't have enough experience to give advice to other professionals. It seems as though everyone already knows everything, and that you have nothing new or interesting to add. The idea of getting negative feedback in the comments is scary.

How can we combat this? Let’s explore the most common barriers that make it difficult to manage personal profiles on social media.
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Entering_New_Markets_Stand_Out_Over_Local_Competitors_ModumUp_Agency.pdf
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Entering New Markets: Stand Out Over Local Competitors

Imagine this scenario: You are an international company entering a new market. You face many large local and international competitors, and currently, you only have a few local clients. You generate leads using Social Selling but struggle to convert them into deals.

What conclusion would you draw? Most likely, Social Selling as a lead generation channel is ineffective for you.

This conclusion, however, is incorrect. Why? The answer in the presentation 🙂
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ModumUp_Agency_Social_Selling_Case_Study_with_the_International.pdf
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Case study by the ModumUp team!

How to attract B2B clients in the financial sector and stand out among a multitude of competitors?
Building trust is the key!

We’d like to share how our team helped the international fintech company EXANTE generate active conversations and calls with leading banks, brokers, and other financial institutions, as well as establish employees' expert personal brands on LinkedIn.
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Building a personal brand on LinkedIn can be much more relaxed than it appears 😊

How not to be overwhelmed while managing social media, sound natural, overcome imposter syndrome, and more. Our colleagues and hosts of Ask the Expert podcast, Sofia Lopatkina and Assylkhan Shaidollayev discussed it all with Gwen Lafage, VP Marketing, Global Brand, and Content at Sinch.

In just 11 minutes, Gwen provided detailed instructions on how to enhance your brand through LinkedIn by prioritizing authenticity and personal connection.

This Ask the Expert episode will be especially helpful for those who view writing posts as hard work. Exhale, colleagues — we are expected to be real, not exhausted!

You can watch the episode by the link: https://youtu.be/56w42eF5_3s?si=LlW_QCPCFWd_5RJX
It's gratifying to find our name featured in the Business Insider 😊The spotlight? Our Social Selling online conference, where we focused on AI, automation, and the metaverse for B2B marketing and sales https://markets.businessinsider.com/news/stocks/modumup-agency-hosted-a-conference-on-ai-automation-and-metaverse-in-b2b-marketing-recordings-are-available-1032919513

This gathering brought together 14 experts from LinkedIn, Dreamdata, Lavender and other companies associated with AI and automation. We welcomed 3,700 audience members from 122 countries. Speakers explored topics such as automation in marketing and sales, the integration of AI into B2B strategies, and the gradual transition of social media into the metaverse. We also discussed the balance between automation and a personal approach — after all, human experience often trumps even the most accurate machine data.

Missed the live event? The recording is here: https://www.youtube.com/playlist?list=PLGc_Ath6mBNmWdBKkH7UDmBZ2YltxoXUK
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ModumUp Agency. 4 Social Selling Case Studies.pdf
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How does ModumUp team boost Social Selling for our customers? In the carousel, we share some examples of our work. We have highlighted these case studies during our quarterly team call, where we discussed successful strategies and addressed challenges.

Here we are — outlining the steps we took and the messages we sent to increase response rate and warm up leads. The carousel lists case studies featuring a software development company, a cybersecurity provider, a logistics service, and an academic professor.

We hope it will provide you with helpful insights!
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The ModumUp team invites you to the online event, "Building a Scientist's Personal Brand on LinkedIn: How and Why." Joining us is a brilliant guest, a computer science professor at Georgia State University (Atlanta) and a client of ModumUp — Sergey Plis.

Sergey is a passionate enthusiast and expert in machine and deep learning in neuroimaging.

Through our collaboration, he successfully boosted his LinkedIn followers and connections from 1,309 to 6,504 with 70+ posts and conducted engaging livestreams via LinkedIn Live 🔥

During our livestream, we'll guide you on:

Finding compelling content topics, even in complex and niche areas
Creating content collaboratively with contractors while maintaining your unique voice
Engaging with audiences effectively
Attracting audiences to livestreams and getting inbound leads after webinars

Join us on March 6th at 9 am CT and invite your colleagues and friends!

🔗 Register here: https://www.linkedin.com/events/7163337029672525824/
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The ModumUp team is hosting a livestream on the hottest LinkedIn trend of 2024 - AI for Social Selling and LinkedIn marketing! 🚀

Join us for a practical event with Olga Bondareva, former Social Media Lead for Central and Eastern Europe at Microsoft and Founder of ModumUp, a LinkedIn marketing agency and platform.

Olga will present several scenarios on how to enhance the productivity of your LinkedIn profile development using AI, including:

Formulating your positioning on LinkedIn

Designing your LinkedIn profile

Generating content ideas and even creating posts from scratch

Building your network on LinkedIn and generating B2B lead

As a bonus, Olga will share a 3-step guide on how to obtain your LinkedIn Top Voice badge and become a thought leader

Join us on May 15th at 10 am (CDT) via the link https://www.linkedin.com/events/linkedintrends2024bymodumup7161759889759883264/theater/ and invite your colleagues and friends!
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Recently, our ModumUp team, in just three months, aided a startup advisor and ex-FAANG employee in attracting 76 leads.

This effort resulted in closing a deal with a startup valued at $30 million and securing mentoring positions with global accelerators such as Techstars and Acelera. Notably, the consultant's monthly fee covered the three-month Social Selling services provided by ModumUp.

According to the client, "It was important for me during the project that the ModumUp team also played an educational role. They helped me incorporate Social Selling into my routine: posting one or two times a week, promptly responding to comments, and engaging with others' posts. Many people know they should be active on LinkedIn or work on their profile but lack the kind of babysitting support I had 🙂 They need someone to push them. People usually don't understand how Social Selling works, what kind of posts to write, and what else needs to be done to get the algorithms working for them. Essentially, the ModumUp team taught me a lot during the three months we worked together, and I continue to use those lessons."

This testimonial underscores the impact of ModumUp's approach in not only delivering results but also in providing valuable education to clients.

Results after three months of work:

114 people showed interest in the client's services

76 leads expressed readiness to work with the client, including a $30 million startup requesting mentoring

The client became a mentor at the Acelera accelerator, where the monthly consultant fee covered our three-month Social Selling work

Became a mentor at the global Techstars accelerator

Received an invitation to participate in a well-known podcast about startups

Received an invitation to host a guest workshop at a European business school

You can read more details about the case study by following the link: How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months on LinkedIn

Wishing everyone success with Social Selling!
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Join ModumUp Social Selling Agency for the 4th annual Social Selling Con on September 18th at 9 am CDT. Our free online event will feature top speakers and industry leaders sharing their experiences, best practices, and case studies in B2B marketing, personal branding, and social selling.

The conference will feature participation from

- Olga Bondareva, founder of ModumUp and former Social Media Lead at Microsoft
- Veronica Rivero, Account Executive at LinkedIn
- Courtney Vigil, Senior Director at Dayforce

David Joosten (Vodafone Business), Joe Morris (Capgemini), Todd Swank (Oracle), Becca Chambers (ControlUp), Lindsey Boggs (Glassbox, TEDx Speaker), Larry Long (LLJR Enterprises), Ed Ross (Core Ai, Michigan & Manchester Consulting Group) will participate in the panel discussions

Join our conference via this link: https://www.linkedin.com/events/7208594375168184322/about/

Feel free to invite your colleagues and friends!
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Olga Bondareva, the founder of ModumUp agency, recently addressed a closed event organized by an international club of businesses with a global expansion focus. The event drew a diverse group of service businesses, providing Olga with the opportunity to share her insights.

She highlighted key principles crucial for businesses venturing into new markets:

1️⃣ Get relatable: Narrow down your positioning and use the right terminology that resonates locally

2️⃣ Go local: Have a physical presence and truly understand the local landscape - people should be able to interact with you in person

3️⃣ Build trust: Make it low-risk to start working with you, with minimal losses if it doesn't work out (think flexible contracts they can exit, free trial periods, cheap intro rates, etc.)

4️⃣ Be aspirational: Share your expertise publicly and collaborate with big names even for free exposure. If you share valuable content and seem cutting-edge, people will gravitate toward you

Olga applies these principles in her own approach to entering the US market with her Social Selling and LinkedIn marketing agency.

We wish you great success entering new markets!
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How can marketing and sales join forces using LinkedIn's tools and AI? At Social Selling Con 2024, Veronica Rivero, Account Executive at LinkedIn, will tell us all about it.

Veronica brings 15 years of global sales and marketing experience. Her career includes big names like NBC Universal, AOL/Verizon Media, NBA, and now she is part of the LinkedIn team. In parallel, Veronica is developing her business projects, serving as a career and life coach, and actively participating as a member of the Women in Sales Club.

At LinkedIn, Veronica helps clients boost their sales by using Sales Navigator as their go-to-market tool. She also taps into AI tools like Copilot and ChatGPT to empower sales and marketing pros. With technologies, Veronica helps businesses to find, target, and connect with the right contacts, driving big revenue growth.

Join Veronica’s presentation at 10 am - 10:30 am CDT

Have your questions ready and see you at Social Selling Con! https://www.linkedin.com/events/7208594375168184322/
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How can you develop an outstanding social media profile as an expert, become a thought leader in your field, and reach potential clients through LinkedIn? Join our panel discussion at Social Selling Con on September 18, where we'll explore these questions from various perspectives.

Meet the speakers:

- David Joosten, Director Americas & Partner Markets at Vodafone Business. David has been with Vodafone for 17 years, advancing from a global account manager to the roles of President and Director. David leads the growth of big companies at Vodafone, focusing on finding new business and managing important clients. As an accredited Social Selling practitioner, David is actively using LinkedIn for his building his personal brand.

- Joe Morris, Head of Social Media & Employee Advocacy at Capgemini. Joe has over 20 years of digital marketing experience, having held roles ranging from copywriter to global head of social media. At Capgemini, Joe develops the employee advocacy program and helps teams and executives build their personal brands, reaching the right audience with the right message.

- Todd Swank, Senior Director - Strategic Accounts at Oracle. Todd has excelled in positions from Senior Director to Vice President at top companies such as Oracle, Stibo Systems, and Nor-Tech. A recognized social media influencer and engaging professional speaker, Todd actively uses social media to reach potential clients and maintain relationships with current ones.

Moderator: Becca Chambers, Chief Communications Officer at ControlUp. Becca is an award-winning communications leader and brand strategist with over 15 years of experience in enterprise technology. Becca is also a neurodiversity advocate: writer, speaker, podcaster, advisor, and mentor. Featured in the WSJ, New York Post, FORTUNE, Forbes Fast Company, The Today Show, Essence, and more.

The panel discussion with listed experts will take place from 10:30 am to 11:15 am CDT.

Get ready for a wealth of valuable information — the discussion promises to be a productive one!

Check the detailed timetable of the Social Selling Con here: https://lnkd.in/e53gh_ve
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