Perfectionism,_Impostor_Syndrome,_Overestimating_the_Audience_ModumUp.pdf
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Perfectionism, impostor syndrome, overestimating the audience - what holds back managing a personal profile on social media
Creating content can sometimes be such a headache, can’t it? 😉 Many people are concerned that they don't have enough experience to give advice to other professionals. It seems as though everyone already knows everything, and that you have nothing new or interesting to add. The idea of getting negative feedback in the comments is scary.
How can we combat this? Let’s explore the most common barriers that make it difficult to manage personal profiles on social media.
Creating content can sometimes be such a headache, can’t it? 😉 Many people are concerned that they don't have enough experience to give advice to other professionals. It seems as though everyone already knows everything, and that you have nothing new or interesting to add. The idea of getting negative feedback in the comments is scary.
How can we combat this? Let’s explore the most common barriers that make it difficult to manage personal profiles on social media.
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Entering_New_Markets_Stand_Out_Over_Local_Competitors_ModumUp_Agency.pdf
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Entering New Markets: Stand Out Over Local Competitors
Imagine this scenario: You are an international company entering a new market. You face many large local and international competitors, and currently, you only have a few local clients. You generate leads using Social Selling but struggle to convert them into deals.
What conclusion would you draw? Most likely, Social Selling as a lead generation channel is ineffective for you.
This conclusion, however, is incorrect. Why? The answer in the presentation 🙂
Imagine this scenario: You are an international company entering a new market. You face many large local and international competitors, and currently, you only have a few local clients. You generate leads using Social Selling but struggle to convert them into deals.
What conclusion would you draw? Most likely, Social Selling as a lead generation channel is ineffective for you.
This conclusion, however, is incorrect. Why? The answer in the presentation 🙂
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ModumUp_Agency_Social_Selling_Case_Study_with_the_International.pdf
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Case study by the ModumUp team!
How to attract B2B clients in the financial sector and stand out among a multitude of competitors?
Building trust is the key!
We’d like to share how our team helped the international fintech company EXANTE generate active conversations and calls with leading banks, brokers, and other financial institutions, as well as establish employees' expert personal brands on LinkedIn.
How to attract B2B clients in the financial sector and stand out among a multitude of competitors?
Building trust is the key!
We’d like to share how our team helped the international fintech company EXANTE generate active conversations and calls with leading banks, brokers, and other financial institutions, as well as establish employees' expert personal brands on LinkedIn.
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Building a personal brand on LinkedIn can be much more relaxed than it appears 😊
How not to be overwhelmed while managing social media, sound natural, overcome imposter syndrome, and more. Our colleagues and hosts of Ask the Expert podcast, Sofia Lopatkina and Assylkhan Shaidollayev discussed it all with Gwen Lafage, VP Marketing, Global Brand, and Content at Sinch.
In just 11 minutes, Gwen provided detailed instructions on how to enhance your brand through LinkedIn by prioritizing authenticity and personal connection.
This Ask the Expert episode will be especially helpful for those who view writing posts as hard work. Exhale, colleagues — we are expected to be real, not exhausted!
You can watch the episode by the link: https://youtu.be/56w42eF5_3s?si=LlW_QCPCFWd_5RJX
How not to be overwhelmed while managing social media, sound natural, overcome imposter syndrome, and more. Our colleagues and hosts of Ask the Expert podcast, Sofia Lopatkina and Assylkhan Shaidollayev discussed it all with Gwen Lafage, VP Marketing, Global Brand, and Content at Sinch.
In just 11 minutes, Gwen provided detailed instructions on how to enhance your brand through LinkedIn by prioritizing authenticity and personal connection.
This Ask the Expert episode will be especially helpful for those who view writing posts as hard work. Exhale, colleagues — we are expected to be real, not exhausted!
You can watch the episode by the link: https://youtu.be/56w42eF5_3s?si=LlW_QCPCFWd_5RJX
YouTube
Ask the Expert with Gwen Lafage | How to create a strong personal brand on LinkedIn
Don't miss out on valuable insights!
Follow us on LinkedIn at https://www.linkedin.com/company/modumup/
And connect with Gwen Lafage, LinkedIn Top Brand Strategy Voice, and VP Marketing, Global Brand and Content @ Sinch
https://www.linkedin.com/in/gwen…
Follow us on LinkedIn at https://www.linkedin.com/company/modumup/
And connect with Gwen Lafage, LinkedIn Top Brand Strategy Voice, and VP Marketing, Global Brand and Content @ Sinch
https://www.linkedin.com/in/gwen…
It's gratifying to find our name featured in the Business Insider 😊The spotlight? Our Social Selling online conference, where we focused on AI, automation, and the metaverse for B2B marketing and sales https://markets.businessinsider.com/news/stocks/modumup-agency-hosted-a-conference-on-ai-automation-and-metaverse-in-b2b-marketing-recordings-are-available-1032919513
This gathering brought together 14 experts from LinkedIn, Dreamdata, Lavender and other companies associated with AI and automation. We welcomed 3,700 audience members from 122 countries. Speakers explored topics such as automation in marketing and sales, the integration of AI into B2B strategies, and the gradual transition of social media into the metaverse. We also discussed the balance between automation and a personal approach — after all, human experience often trumps even the most accurate machine data.
Missed the live event? The recording is here: https://www.youtube.com/playlist?list=PLGc_Ath6mBNmWdBKkH7UDmBZ2YltxoXUK
This gathering brought together 14 experts from LinkedIn, Dreamdata, Lavender and other companies associated with AI and automation. We welcomed 3,700 audience members from 122 countries. Speakers explored topics such as automation in marketing and sales, the integration of AI into B2B strategies, and the gradual transition of social media into the metaverse. We also discussed the balance between automation and a personal approach — after all, human experience often trumps even the most accurate machine data.
Missed the live event? The recording is here: https://www.youtube.com/playlist?list=PLGc_Ath6mBNmWdBKkH7UDmBZ2YltxoXUK
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ModumUp Agency. 4 Social Selling Case Studies.pdf
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How does ModumUp team boost Social Selling for our customers? In the carousel, we share some examples of our work. We have highlighted these case studies during our quarterly team call, where we discussed successful strategies and addressed challenges.
Here we are — outlining the steps we took and the messages we sent to increase response rate and warm up leads. The carousel lists case studies featuring a software development company, a cybersecurity provider, a logistics service, and an academic professor.
We hope it will provide you with helpful insights!
Here we are — outlining the steps we took and the messages we sent to increase response rate and warm up leads. The carousel lists case studies featuring a software development company, a cybersecurity provider, a logistics service, and an academic professor.
We hope it will provide you with helpful insights!
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The ModumUp team invites you to the online event, "Building a Scientist's Personal Brand on LinkedIn: How and Why." Joining us is a brilliant guest, a computer science professor at Georgia State University (Atlanta) and a client of ModumUp — Sergey Plis.
Sergey is a passionate enthusiast and expert in machine and deep learning in neuroimaging.
Through our collaboration, he successfully boosted his LinkedIn followers and connections from 1,309 to 6,504 with 70+ posts and conducted engaging livestreams via LinkedIn Live 🔥
During our livestream, we'll guide you on:
✔ Finding compelling content topics, even in complex and niche areas
✔ Creating content collaboratively with contractors while maintaining your unique voice
✔ Engaging with audiences effectively
✔ Attracting audiences to livestreams and getting inbound leads after webinars
Join us on March 6th at 9 am CT and invite your colleagues and friends!
🔗 Register here: https://www.linkedin.com/events/7163337029672525824/
Sergey is a passionate enthusiast and expert in machine and deep learning in neuroimaging.
Through our collaboration, he successfully boosted his LinkedIn followers and connections from 1,309 to 6,504 with 70+ posts and conducted engaging livestreams via LinkedIn Live 🔥
During our livestream, we'll guide you on:
✔ Finding compelling content topics, even in complex and niche areas
✔ Creating content collaboratively with contractors while maintaining your unique voice
✔ Engaging with audiences effectively
✔ Attracting audiences to livestreams and getting inbound leads after webinars
Join us on March 6th at 9 am CT and invite your colleagues and friends!
🔗 Register here: https://www.linkedin.com/events/7163337029672525824/
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The ModumUp team is hosting a livestream on the hottest LinkedIn trend of 2024 - AI for Social Selling and LinkedIn marketing! 🚀
Join us for a practical event with Olga Bondareva, former Social Media Lead for Central and Eastern Europe at Microsoft and Founder of ModumUp, a LinkedIn marketing agency and platform.
Olga will present several scenarios on how to enhance the productivity of your LinkedIn profile development using AI, including:
✔ Formulating your positioning on LinkedIn
✔ Designing your LinkedIn profile
✔ Generating content ideas and even creating posts from scratch
✔ Building your network on LinkedIn and generating B2B lead
✔ As a bonus, Olga will share a 3-step guide on how to obtain your LinkedIn Top Voice badge and become a thought leader
Join us on May 15th at 10 am (CDT) via the link https://www.linkedin.com/events/linkedintrends2024bymodumup7161759889759883264/theater/ and invite your colleagues and friends!
Join us for a practical event with Olga Bondareva, former Social Media Lead for Central and Eastern Europe at Microsoft and Founder of ModumUp, a LinkedIn marketing agency and platform.
Olga will present several scenarios on how to enhance the productivity of your LinkedIn profile development using AI, including:
✔ Formulating your positioning on LinkedIn
✔ Designing your LinkedIn profile
✔ Generating content ideas and even creating posts from scratch
✔ Building your network on LinkedIn and generating B2B lead
✔ As a bonus, Olga will share a 3-step guide on how to obtain your LinkedIn Top Voice badge and become a thought leader
Join us on May 15th at 10 am (CDT) via the link https://www.linkedin.com/events/linkedintrends2024bymodumup7161759889759883264/theater/ and invite your colleagues and friends!
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Recently, our ModumUp team, in just three months, aided a startup advisor and ex-FAANG employee in attracting 76 leads.
This effort resulted in closing a deal with a startup valued at $30 million and securing mentoring positions with global accelerators such as Techstars and Acelera. Notably, the consultant's monthly fee covered the three-month Social Selling services provided by ModumUp.
According to the client, "It was important for me during the project that the ModumUp team also played an educational role. They helped me incorporate Social Selling into my routine: posting one or two times a week, promptly responding to comments, and engaging with others' posts. Many people know they should be active on LinkedIn or work on their profile but lack the kind of babysitting support I had 🙂 They need someone to push them. People usually don't understand how Social Selling works, what kind of posts to write, and what else needs to be done to get the algorithms working for them. Essentially, the ModumUp team taught me a lot during the three months we worked together, and I continue to use those lessons."
This testimonial underscores the impact of ModumUp's approach in not only delivering results but also in providing valuable education to clients.
Results after three months of work:
✅ 114 people showed interest in the client's services
✅ 76 leads expressed readiness to work with the client, including a $30 million startup requesting mentoring
✅ The client became a mentor at the Acelera accelerator, where the monthly consultant fee covered our three-month Social Selling work
✅ Became a mentor at the global Techstars accelerator
✅ Received an invitation to participate in a well-known podcast about startups
✅ Received an invitation to host a guest workshop at a European business school
You can read more details about the case study by following the link: How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months on LinkedIn
Wishing everyone success with Social Selling!
This effort resulted in closing a deal with a startup valued at $30 million and securing mentoring positions with global accelerators such as Techstars and Acelera. Notably, the consultant's monthly fee covered the three-month Social Selling services provided by ModumUp.
According to the client, "It was important for me during the project that the ModumUp team also played an educational role. They helped me incorporate Social Selling into my routine: posting one or two times a week, promptly responding to comments, and engaging with others' posts. Many people know they should be active on LinkedIn or work on their profile but lack the kind of babysitting support I had 🙂 They need someone to push them. People usually don't understand how Social Selling works, what kind of posts to write, and what else needs to be done to get the algorithms working for them. Essentially, the ModumUp team taught me a lot during the three months we worked together, and I continue to use those lessons."
This testimonial underscores the impact of ModumUp's approach in not only delivering results but also in providing valuable education to clients.
Results after three months of work:
✅ 114 people showed interest in the client's services
✅ 76 leads expressed readiness to work with the client, including a $30 million startup requesting mentoring
✅ The client became a mentor at the Acelera accelerator, where the monthly consultant fee covered our three-month Social Selling work
✅ Became a mentor at the global Techstars accelerator
✅ Received an invitation to participate in a well-known podcast about startups
✅ Received an invitation to host a guest workshop at a European business school
You can read more details about the case study by following the link: How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months on LinkedIn
Wishing everyone success with Social Selling!
Modumup
How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months on LinkedIn
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Join ModumUp Social Selling Agency for the 4th annual Social Selling Con on September 18th at 9 am CDT. Our free online event will feature top speakers and industry leaders sharing their experiences, best practices, and case studies in B2B marketing, personal branding, and social selling.
The conference will feature participation from
- Olga Bondareva, founder of ModumUp and former Social Media Lead at Microsoft
- Veronica Rivero, Account Executive at LinkedIn
- Courtney Vigil, Senior Director at Dayforce
David Joosten (Vodafone Business), Joe Morris (Capgemini), Todd Swank (Oracle), Becca Chambers (ControlUp), Lindsey Boggs (Glassbox, TEDx Speaker), Larry Long (LLJR Enterprises), Ed Ross (Core Ai, Michigan & Manchester Consulting Group) will participate in the panel discussions
Join our conference via this link: https://www.linkedin.com/events/7208594375168184322/about/
Feel free to invite your colleagues and friends!
The conference will feature participation from
- Olga Bondareva, founder of ModumUp and former Social Media Lead at Microsoft
- Veronica Rivero, Account Executive at LinkedIn
- Courtney Vigil, Senior Director at Dayforce
David Joosten (Vodafone Business), Joe Morris (Capgemini), Todd Swank (Oracle), Becca Chambers (ControlUp), Lindsey Boggs (Glassbox, TEDx Speaker), Larry Long (LLJR Enterprises), Ed Ross (Core Ai, Michigan & Manchester Consulting Group) will participate in the panel discussions
Join our conference via this link: https://www.linkedin.com/events/7208594375168184322/about/
Feel free to invite your colleagues and friends!
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Olga Bondareva, the founder of ModumUp agency, recently addressed a closed event organized by an international club of businesses with a global expansion focus. The event drew a diverse group of service businesses, providing Olga with the opportunity to share her insights.
She highlighted key principles crucial for businesses venturing into new markets:
1️⃣ Get relatable: Narrow down your positioning and use the right terminology that resonates locally
2️⃣ Go local: Have a physical presence and truly understand the local landscape - people should be able to interact with you in person
3️⃣ Build trust: Make it low-risk to start working with you, with minimal losses if it doesn't work out (think flexible contracts they can exit, free trial periods, cheap intro rates, etc.)
4️⃣ Be aspirational: Share your expertise publicly and collaborate with big names even for free exposure. If you share valuable content and seem cutting-edge, people will gravitate toward you
Olga applies these principles in her own approach to entering the US market with her Social Selling and LinkedIn marketing agency.
We wish you great success entering new markets!
She highlighted key principles crucial for businesses venturing into new markets:
1️⃣ Get relatable: Narrow down your positioning and use the right terminology that resonates locally
2️⃣ Go local: Have a physical presence and truly understand the local landscape - people should be able to interact with you in person
3️⃣ Build trust: Make it low-risk to start working with you, with minimal losses if it doesn't work out (think flexible contracts they can exit, free trial periods, cheap intro rates, etc.)
4️⃣ Be aspirational: Share your expertise publicly and collaborate with big names even for free exposure. If you share valuable content and seem cutting-edge, people will gravitate toward you
Olga applies these principles in her own approach to entering the US market with her Social Selling and LinkedIn marketing agency.
We wish you great success entering new markets!
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How can marketing and sales join forces using LinkedIn's tools and AI? At Social Selling Con 2024, Veronica Rivero, Account Executive at LinkedIn, will tell us all about it.
Veronica brings 15 years of global sales and marketing experience. Her career includes big names like NBC Universal, AOL/Verizon Media, NBA, and now she is part of the LinkedIn team. In parallel, Veronica is developing her business projects, serving as a career and life coach, and actively participating as a member of the Women in Sales Club.
At LinkedIn, Veronica helps clients boost their sales by using Sales Navigator as their go-to-market tool. She also taps into AI tools like Copilot and ChatGPT to empower sales and marketing pros. With technologies, Veronica helps businesses to find, target, and connect with the right contacts, driving big revenue growth.
Join Veronica’s presentation at 10 am - 10:30 am CDT
Have your questions ready and see you at Social Selling Con! https://www.linkedin.com/events/7208594375168184322/
Veronica brings 15 years of global sales and marketing experience. Her career includes big names like NBC Universal, AOL/Verizon Media, NBA, and now she is part of the LinkedIn team. In parallel, Veronica is developing her business projects, serving as a career and life coach, and actively participating as a member of the Women in Sales Club.
At LinkedIn, Veronica helps clients boost their sales by using Sales Navigator as their go-to-market tool. She also taps into AI tools like Copilot and ChatGPT to empower sales and marketing pros. With technologies, Veronica helps businesses to find, target, and connect with the right contacts, driving big revenue growth.
Join Veronica’s presentation at 10 am - 10:30 am CDT
Have your questions ready and see you at Social Selling Con! https://www.linkedin.com/events/7208594375168184322/
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How can you develop an outstanding social media profile as an expert, become a thought leader in your field, and reach potential clients through LinkedIn? Join our panel discussion at Social Selling Con on September 18, where we'll explore these questions from various perspectives.
Meet the speakers:
- David Joosten, Director Americas & Partner Markets at Vodafone Business. David has been with Vodafone for 17 years, advancing from a global account manager to the roles of President and Director. David leads the growth of big companies at Vodafone, focusing on finding new business and managing important clients. As an accredited Social Selling practitioner, David is actively using LinkedIn for his building his personal brand.
- Joe Morris, Head of Social Media & Employee Advocacy at Capgemini. Joe has over 20 years of digital marketing experience, having held roles ranging from copywriter to global head of social media. At Capgemini, Joe develops the employee advocacy program and helps teams and executives build their personal brands, reaching the right audience with the right message.
- Todd Swank, Senior Director - Strategic Accounts at Oracle. Todd has excelled in positions from Senior Director to Vice President at top companies such as Oracle, Stibo Systems, and Nor-Tech. A recognized social media influencer and engaging professional speaker, Todd actively uses social media to reach potential clients and maintain relationships with current ones.
Moderator: Becca Chambers, Chief Communications Officer at ControlUp. Becca is an award-winning communications leader and brand strategist with over 15 years of experience in enterprise technology. Becca is also a neurodiversity advocate: writer, speaker, podcaster, advisor, and mentor. Featured in the WSJ, New York Post, FORTUNE, Forbes Fast Company, The Today Show, Essence, and more.
The panel discussion with listed experts will take place from 10:30 am to 11:15 am CDT.
Get ready for a wealth of valuable information — the discussion promises to be a productive one!
Check the detailed timetable of the Social Selling Con here: https://lnkd.in/e53gh_ve
Meet the speakers:
- David Joosten, Director Americas & Partner Markets at Vodafone Business. David has been with Vodafone for 17 years, advancing from a global account manager to the roles of President and Director. David leads the growth of big companies at Vodafone, focusing on finding new business and managing important clients. As an accredited Social Selling practitioner, David is actively using LinkedIn for his building his personal brand.
- Joe Morris, Head of Social Media & Employee Advocacy at Capgemini. Joe has over 20 years of digital marketing experience, having held roles ranging from copywriter to global head of social media. At Capgemini, Joe develops the employee advocacy program and helps teams and executives build their personal brands, reaching the right audience with the right message.
- Todd Swank, Senior Director - Strategic Accounts at Oracle. Todd has excelled in positions from Senior Director to Vice President at top companies such as Oracle, Stibo Systems, and Nor-Tech. A recognized social media influencer and engaging professional speaker, Todd actively uses social media to reach potential clients and maintain relationships with current ones.
Moderator: Becca Chambers, Chief Communications Officer at ControlUp. Becca is an award-winning communications leader and brand strategist with over 15 years of experience in enterprise technology. Becca is also a neurodiversity advocate: writer, speaker, podcaster, advisor, and mentor. Featured in the WSJ, New York Post, FORTUNE, Forbes Fast Company, The Today Show, Essence, and more.
The panel discussion with listed experts will take place from 10:30 am to 11:15 am CDT.
Get ready for a wealth of valuable information — the discussion promises to be a productive one!
Check the detailed timetable of the Social Selling Con here: https://lnkd.in/e53gh_ve
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What are the key components of Social Selling, and how can you approach them effectively?
At the upcoming Conference, Olga Bondareva, Founder of ModumUp Social Selling Agency, will unpack this topic with an in-depth presentation covering:
✅ How to position your personal brand on LinkedIn to attract the target audience
✅ What tools do you need to quickly find the right people on LinkedIn
✅ How to create content that generates high engagement
✅ How to increase the approval rate of connection requests
✅ How Initiate and maintain networking through personal messages
✅ How to convert contacts into leads for your services
Olga is the former Social Media Leader at Microsoft, a speaker, author of media publications on Social Selling, and the leader of a marketing agency. She and her team have successfully developed projects for Microsoft partners, AWS partners, Georgia State University, Logitech, NetApp, and many other companies. With her finger on the pulse of LinkedIn marketing trends, Olga tests every tool in practice to ensure top results.
Join us from 9:00 AM to 10:00 AM CDT on September 18th to watch the presentation in real time.
You can sign up for the Social Selling Con here: https://www.linkedin.com/events/7208594375168184322
At the upcoming Conference, Olga Bondareva, Founder of ModumUp Social Selling Agency, will unpack this topic with an in-depth presentation covering:
✅ How to position your personal brand on LinkedIn to attract the target audience
✅ What tools do you need to quickly find the right people on LinkedIn
✅ How to create content that generates high engagement
✅ How to increase the approval rate of connection requests
✅ How Initiate and maintain networking through personal messages
✅ How to convert contacts into leads for your services
Olga is the former Social Media Leader at Microsoft, a speaker, author of media publications on Social Selling, and the leader of a marketing agency. She and her team have successfully developed projects for Microsoft partners, AWS partners, Georgia State University, Logitech, NetApp, and many other companies. With her finger on the pulse of LinkedIn marketing trends, Olga tests every tool in practice to ensure top results.
Join us from 9:00 AM to 10:00 AM CDT on September 18th to watch the presentation in real time.
You can sign up for the Social Selling Con here: https://www.linkedin.com/events/7208594375168184322
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At the core of every personal brand lies a unique personal story
One such story will be shared with us at Social Selling Con by Cynthia Barnes, а LinkedIn Top Voice, TEDx Speaker, and Host of the 'Unstoppable with Cynthia Barnes' podcast. Cynthia is also a coach and the creator of the signature program for women, "Own Your Awesome," which helps develop leadership skills and achieve successful sales by building strong self-belief.
Cynthia will reveal how she became an influencer and what her personal brand means to her now. Join us from 9:30 to 10:00 AM CDT on September 18th to learn which specific approaches helped Cyntia build a loyal audience.
You can register for our free online Social Selling Con and view the full schedule here: https://lnkd.in/e53gh_ve
One such story will be shared with us at Social Selling Con by Cynthia Barnes, а LinkedIn Top Voice, TEDx Speaker, and Host of the 'Unstoppable with Cynthia Barnes' podcast. Cynthia is also a coach and the creator of the signature program for women, "Own Your Awesome," which helps develop leadership skills and achieve successful sales by building strong self-belief.
Cynthia will reveal how she became an influencer and what her personal brand means to her now. Join us from 9:30 to 10:00 AM CDT on September 18th to learn which specific approaches helped Cyntia build a loyal audience.
You can register for our free online Social Selling Con and view the full schedule here: https://lnkd.in/e53gh_ve
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How understanding neuroscience and psychology can help you stand out on social media? Our panel discussion at Social Selling Con will explore neuromarketing, behavioral economics, brain function, and how they can boost your personal branding strategy.
Featuring:
Sarah Mittal, a behavioral scientist and director at Ipsos' Behavioral Science Center. Sarah specializes in consumer psychology and decision-making theories. Before joining Ipsos in 2022, Sarah was a marketing professor at Texas State University. Her research has been featured in top journals and over 40 conferences and highlighted by outlets like Fast Company, BBC, and National Geographic, exploring how context and individual differences shape consumer decisions.
Marco Baldocchi, founder of Marco Baldocchi Group Inc., Vice President & Research Director at ONCEMS, and Professor of Consumer Behavior & Neuromarketing. Holds a degree in Communication Sciences from Switzerland. Lecturer and author, Marco has contributed to publications on neuromarketing and neurocopywriting and has spoken at international events. Marco is a member of the NMSBA and ranked as the 6th Top World Speaker in Neuromarketing (2021).
Join us on September 18 from 11:30 AM - 12:00 PM CDT for practical tips on using brain science to make a lasting impression online.
Register for the Social Selling Con and check out the full line-up here: https://www.linkedin.com/events/7208594375168184322
Featuring:
Sarah Mittal, a behavioral scientist and director at Ipsos' Behavioral Science Center. Sarah specializes in consumer psychology and decision-making theories. Before joining Ipsos in 2022, Sarah was a marketing professor at Texas State University. Her research has been featured in top journals and over 40 conferences and highlighted by outlets like Fast Company, BBC, and National Geographic, exploring how context and individual differences shape consumer decisions.
Marco Baldocchi, founder of Marco Baldocchi Group Inc., Vice President & Research Director at ONCEMS, and Professor of Consumer Behavior & Neuromarketing. Holds a degree in Communication Sciences from Switzerland. Lecturer and author, Marco has contributed to publications on neuromarketing and neurocopywriting and has spoken at international events. Marco is a member of the NMSBA and ranked as the 6th Top World Speaker in Neuromarketing (2021).
Join us on September 18 from 11:30 AM - 12:00 PM CDT for practical tips on using brain science to make a lasting impression online.
Register for the Social Selling Con and check out the full line-up here: https://www.linkedin.com/events/7208594375168184322
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It was great to see so many of you at ModumUp’s 4th Social Selling Con 2024! 😊 This time, we gathered 2,295 B2B marketing and sales professionals and business founders from 79 countries across Europe, North America, and LATAM!
The conference was full of valuable discussions on personal branding, online networking, thought leadership, client outreach, and even neuroscience behind a personal brand. We discussed both practical and emotional aspects, including how content shapes perceptions or how to motivate employees to develop their social media profiles.
Thanks so much to all the speakers for sharing your expertise - your insights and actionable strategies were truly valuable!
We've recorded the entire conference! Here are the links to the keynotes and panel discussions:
Keynote by Olga Bondareva (ModumUp), "Social Selling for B2B: How It Works": https://youtu.be/3QXNkmqAG1I.
Keynote by Cynthia Barnes (LinkedIn Top Voice, TEDx Speaker), "My Influencer Journey": https://youtu.be/Idge8B-gF6c.
Keynote by Veronica Rivero (LinkedIn), "Bridging Marketing and Sales with LinkedIn and AI": https://youtu.be/aTcndBmu6yk.
Panel discussion "Personal Branding on Social Media" with David Joosten (Vodafone Business), Joe Morris (Capgemini), and Todd Swank (Oracle): https://youtu.be/1jRkNkbSCB0.
Panel discussion "Psychological Aspects of Personal Branding" with Sarah Mittal (Ipsos) and Marco Baldocchi (MBG): https://youtu.be/DZM3ASMspF0.
Here’s the link to all the recordings: https://www.youtube.com/playlist?list=PLGc_Ath6mBNn8fcsuYpagwqa6zj4sHoXQ
Enjoy and share with your colleagues and friends! 😊
The conference was full of valuable discussions on personal branding, online networking, thought leadership, client outreach, and even neuroscience behind a personal brand. We discussed both practical and emotional aspects, including how content shapes perceptions or how to motivate employees to develop their social media profiles.
Thanks so much to all the speakers for sharing your expertise - your insights and actionable strategies were truly valuable!
We've recorded the entire conference! Here are the links to the keynotes and panel discussions:
Keynote by Olga Bondareva (ModumUp), "Social Selling for B2B: How It Works": https://youtu.be/3QXNkmqAG1I.
Keynote by Cynthia Barnes (LinkedIn Top Voice, TEDx Speaker), "My Influencer Journey": https://youtu.be/Idge8B-gF6c.
Keynote by Veronica Rivero (LinkedIn), "Bridging Marketing and Sales with LinkedIn and AI": https://youtu.be/aTcndBmu6yk.
Panel discussion "Personal Branding on Social Media" with David Joosten (Vodafone Business), Joe Morris (Capgemini), and Todd Swank (Oracle): https://youtu.be/1jRkNkbSCB0.
Panel discussion "Psychological Aspects of Personal Branding" with Sarah Mittal (Ipsos) and Marco Baldocchi (MBG): https://youtu.be/DZM3ASMspF0.
Here’s the link to all the recordings: https://www.youtube.com/playlist?list=PLGc_Ath6mBNn8fcsuYpagwqa6zj4sHoXQ
Enjoy and share with your colleagues and friends! 😊
YouTube
Social Selling for B2B: How it works: Olga Bondareva, ModumUp - Social Selling Con 2024
Olga Bondareva https://www.linkedin.com/in/olgabond/, founder of ModumUp, discusses social selling as a powerful approach for B2B companies. Drawing from her experience at Microsoft and her agency, Olga explains that social selling is all about building strong…
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