Power BI DAX Cheatsheet 🚀

1️⃣ Basics of DAX (Data Analysis Expressions)

DAX is used to create custom calculations in Power BI.

It works with tables and columns, not individual cells.

Functions in DAX are similar to Excel but optimized for relational data.


2️⃣ Aggregation Functions

SUM(ColumnName): Adds all values in a column.

AVERAGE(ColumnName): Finds the mean of values.

MIN(ColumnName): Returns the smallest value.

MAX(ColumnName): Returns the largest value.

COUNT(ColumnName): Counts non-empty values.

COUNTROWS(TableName): Counts rows in a table.


3️⃣ Logical Functions

IF(condition, result_if_true, result_if_false): Conditional statement.

SWITCH(expression, value1, result1, value2, result2, default): Alternative to nested IF.

AND(condition1, condition2): Returns TRUE if both conditions are met.

OR(condition1, condition2): Returns TRUE if either condition is met.


4️⃣ Time Intelligence Functions

TODAY(): Returns the current date.

YEAR(TODAY()): Extracts the year from a date.

TOTALYTD(SUM(Sales[Amount]), Date[Date]): Year-to-date total.

SAMEPERIODLASTYEAR(Date[Date]): Returns values from the same period last year.

DATEADD(Date[Date], -1, MONTH): Shifts dates by a specified interval.


5️⃣ Filtering Functions

FILTER(Table, Condition): Returns a filtered table.

ALL(TableName): Removes all filters from a table.

ALLEXCEPT(TableName, Column1, Column2): Removes all filters except specified columns.

KEEPFILTERS(FilterExpression): Keeps filters applied while using other functions.


6️⃣ Ranking & Row Context Functions

RANKX(Table, Expression, [Value], [Order]): Ranks values in a column.

TOPN(N, Table, OrderByExpression): Returns the top N rows based on an expression.


7️⃣ Iterators (Row-by-Row Calculations)

SUMX(Table, Expression): Iterates over a table and sums calculated values.

AVERAGEX(Table, Expression): Iterates over a table and finds the average.

MAXX(Table, Expression): Finds the maximum value based on an expression.


8️⃣ Relationships & Lookup Functions

RELATED(ColumnName): Fetches a related column from another table.

LOOKUPVALUE(ColumnName, SearchColumn, SearchValue): Returns a value from a column where another column matches a value.


9️⃣ Variables in DAX

VAR variableName = Expression RETURN variableName

Improves performance by reducing redundant calculations.


🔟 Advanced DAX Concepts

Calculated Columns: Created at the column level, stored in the data model.

Measures: Dynamic calculations based on user interactions in Power BI visuals.

Row Context vs. Filter Context: Understanding how DAX applies calculations at different levels.

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How to Think Like a Data Analyst 🧠📊

Being a great data analyst isn’t just about knowing SQL, Python, or Power BI—it’s about how you think.

Here’s how to develop a data-driven mindset:

1️⃣ Always Ask ‘Why?’ 🤔
Don’t just look at numbers—question them. If sales dropped, ask: Is it seasonal? A pricing issue? A marketing failure?

2️⃣ Break Down Problems Logically 🔍
Instead of tackling a problem all at once, divide it into smaller, manageable parts. Example: If customer churn is increasing, analyze trends by segment, region, and time period.

3️⃣ Be Skeptical of Data ⚠️
Not all data is accurate. Always check for missing values, biases, and inconsistencies before drawing conclusions.

4️⃣ Look for Patterns & Trends 📈
Raw numbers don’t tell a story until you find relationships. Compare trends over time, detect anomalies, and identify key influencers.

5️⃣ Keep Business Goals in Mind 🎯
Data without context is useless. Always tie insights to business impact—cost reduction, revenue growth, customer satisfaction, etc.

6️⃣ Simplify Complex Insights ✂️
Not everyone understands data like you do. Use visuals and clear language to explain findings to non-technical audiences.

7️⃣ Be Curious & Experiment 🚀
Try different approaches—A/B testing, new models, or alternative data sources. Experimentation leads to better insights.

8️⃣ Stay Updated & Keep Learning 📚
The best analysts stay ahead by learning new tools, techniques, and industry trends. Follow blogs, take courses, and practice regularly.

Thinking like a data analyst is a skill that improves with experience. Keep questioning, analyzing, and improving! 🔥

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SQL Joins – Essential Concepts 🚀

1️⃣ What Are SQL Joins?

SQL Joins are used to combine rows from two or more tables based on a related column.

2️⃣ Types of Joins

INNER JOIN: Returns only matching rows from both tables.
SELECT * FROM TableA INNER JOIN TableB ON TableA.id = TableB.id;

LEFT JOIN (LEFT OUTER JOIN): Returns all rows from the left table and matching rows from the right table.
SELECT * FROM TableA LEFT JOIN TableB ON TableA.id = TableB.id;

RIGHT JOIN (RIGHT OUTER JOIN): Returns all rows from the right table and matching rows from the left table.
SELECT * FROM TableA RIGHT JOIN TableB ON TableA.id = TableB.id;

FULL JOIN (FULL OUTER JOIN): Returns all rows when there is a match in either table.
SELECT * FROM TableA FULL JOIN TableB ON TableA.id = TableB.id;


3️⃣ Self Join

A table joins with itself to compare rows.
SELECT A.name, B.name FROM Employees A JOIN Employees B ON A.manager_id = B.id;

4️⃣ Cross Join

Returns the Cartesian product of both tables (every row from Table A pairs with every row from Table B).
SELECT * FROM TableA CROSS JOIN TableB;

5️⃣ Joins with Multiple Conditions

Using multiple columns for matching.
SELECT * FROM TableA INNER JOIN TableB ON TableA.id = TableB.id AND TableA.type = TableB.type;

6️⃣ Using Aliases in Joins

Shortens table names for better readability.
SELECT A.name, B.salary FROM Employees A INNER JOIN Salaries B ON A.id = B.emp_id;

7️⃣ Handling NULLs in Joins

Use COALESCE(column, default_value) to replace NULL values.

IS NULL to filter unmatched rows in LEFT or RIGHT JOINs.


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Building Your Personal Brand as a Data Analyst 🚀

A strong personal brand can help you land better job opportunities, attract freelance clients, and position you as a thought leader in data analytics.

Here’s how to build and grow your brand effectively:

1️⃣ Optimize Your LinkedIn Profile 🔍

Use a clear, professional profile picture and a compelling headline (e.g., Data Analyst | SQL | Power BI | Python Enthusiast).

Write an engaging "About" section showcasing your skills, experience, and passion for data analytics.

Share projects, case studies, and insights to demonstrate expertise.

Engage with industry leaders, recruiters, and fellow analysts.


2️⃣ Share Valuable Content Consistently ✍️

Post insightful LinkedIn posts, Medium articles, or Twitter threads on SQL, Power BI, Python, and industry trends.

Write about real-world case studies, common mistakes, and career advice.

Share data visualization tips, SQL tricks, or step-by-step tutorials.


3️⃣ Contribute to Open-Source & GitHub 💻

Publish SQL queries, Python noscripts, Jupyter notebooks, and dashboards.

Share projects with real datasets to showcase your hands-on skills.

Collaborate on open-source data analytics projects to gain exposure.


4️⃣ Engage in Online Data Analytics Communities 🌍

Join and contribute to Reddit (r/dataanalysis, r/SQL), Stack Overflow, and Data Science Discord groups.

Participate in Kaggle competitions to gain practical experience.

Answer questions on Quora, LinkedIn, or Twitter to establish credibility.


5️⃣ Speak at Webinars & Meetups 🎤

Host or participate in webinars on LinkedIn, YouTube, or data conferences.

Join local meetups or online communities like DataCamp and Tableau User Groups.

Share insights on career growth, best practices, and analytics trends.


6️⃣ Create a Portfolio Website 🌐

Build a personal website showcasing your projects, resume, and blog.

Include interactive dashboards, case studies, and problem-solving examples.

Use Wix, WordPress, or GitHub Pages to get started.


7️⃣ Network & Collaborate 🤝

Connect with hiring managers, recruiters, and senior analysts.

Collaborate on guest blog posts, podcasts, or YouTube interviews.

Attend data science and analytics conferences to expand your reach.


8️⃣ Start a YouTube Channel or Podcast 🎥

Share short tutorials on SQL, Power BI, Python, and Excel.

Interview industry experts and discuss data analytics career paths.

Offer career guidance, resume tips, and interview prep content.


9️⃣ Offer Free Value Before Monetizing 💡

Give away free e-books, templates, or mini-courses to attract an audience.

Provide LinkedIn Live Q&A sessions, career guidance, or free tutorials.

Once you build trust, you can monetize through consulting, courses, and coaching.


🔟 Stay Consistent & Keep Learning

Building a brand takes time—stay consistent with content creation and engagement.

Keep learning new skills and sharing your journey to stay relevant.

Follow industry leaders, subscribe to analytics blogs, and attend workshops.

A strong personal brand in data analytics can open unlimited opportunities—from job offers to freelance gigs and consulting projects.

Start small, be consistent, and showcase your expertise! 🔥

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Essential Skills Excel for Data Analysts 🚀

1️⃣ Data Cleaning & Transformation

Remove Duplicates – Ensure unique records.
Find & Replace – Quick data modifications.
Text Functions – TRIM, LEN, LEFT, RIGHT, MID, PROPER.
Data Validation – Restrict input values.

2️⃣ Data Analysis & Manipulation

Sorting & Filtering – Organize and extract key insights.
Conditional Formatting – Highlight trends, outliers.
Pivot Tables – Summarize large datasets efficiently.
Power Query – Automate data transformation.

3️⃣ Essential Formulas & Functions

Lookup Functions – VLOOKUP, HLOOKUP, XLOOKUP, INDEX-MATCH.
Logical Functions – IF, AND, OR, IFERROR, IFS.
Aggregation Functions – SUM, AVERAGE, MIN, MAX, COUNT, COUNTA.
Text Functions – CONCATENATE, TEXTJOIN, SUBSTITUTE.

4️⃣ Data Visualization
Charts & Graphs – Bar, Line, Pie, Scatter, Histogram.

Sparklines – Miniature charts inside cells.
Conditional Formatting – Color scales, data bars.
Dashboard Creation – Interactive and dynamic reports.

5️⃣ Advanced Excel Techniques
Array Formulas – Dynamic calculations with multiple values.
Power Pivot & DAX – Advanced data modeling.
What-If Analysis – Goal Seek, Scenario Manager.
Macros & VBA – Automate repetitive tasks.

6️⃣ Data Import & Export
CSV & TXT Files – Import and clean raw data.
Power Query – Connect to databases, web sources.
Exporting Reports – PDF, CSV, Excel formats.

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Monetizing Your Data Analytics Skills: Side Hustles & Passive Income Streams

Once you've mastered data analytics, you can leverage your expertise to generate income beyond your 9-to-5 job. Here’s how:

1️⃣ Freelancing & Consulting 💼

Offer data analytics, visualization, or SQL expertise on platforms like Upwork, Fiverr, and Toptal.

Provide business intelligence solutions, dashboard building, or data cleaning services.

Work with startups, small businesses, and enterprises remotely.


2️⃣ Creating & Selling Online Courses 🎥

Teach SQL, Power BI, Python, or Data Visualization on platforms like Udemy, Coursera, and Teachable.

Offer exclusive workshops or bootcamps via LinkedIn, Gumroad, or your website.

Monetize your expertise once and earn passive income forever.


3️⃣ Blogging & Technical Writing ✍️

Write data-related articles on Medium, Towards Data Science, or Substack.

Start a newsletter focused on analytics trends and career growth.

Earn through Medium Partner Program, sponsored posts, or affiliate marketing.


4️⃣ YouTube & Social Media Monetization 📹

Create a YouTube channel sharing tutorials on SQL, Power BI, Python, and real-world analytics projects.

Monetize through ads, sponsorships, and memberships.

Grow a LinkedIn, Twitter, or Instagram audience and collaborate with brands.


5️⃣ Affiliate Marketing in Data Analytics 🔗

Promote courses, books, tools (Tableau, Power BI, Python IDEs) and earn commissions.

Join Udemy, Coursera, or DataCamp affiliate programs.

Recommend data tools, laptops, or online learning resources through blogs or YouTube.


6️⃣ Selling Templates & Dashboards 📊

Create Power BI or Tableau templates and sell them on Gumroad or Etsy.

Offer SQL query libraries, Excel automation noscripts, or data storytelling templates.

Provide customized analytics solutions for different industries.


7️⃣ Writing E-books or Guides 📖

Publish an e-book on SQL, Power BI, or breaking into data analytics.

Sell through Amazon Kindle, Gumroad, or your website.

Provide case studies, real-world datasets, and practice problems.


8️⃣ Building a Subnoscription-Based Community 🌍

Create a private Slack, Discord, or Telegram group for data professionals.

Charge for premium access, mentorship, and exclusive content.

Offer live Q&A sessions, job referrals, and networking opportunities.


9️⃣ Developing & Selling AI-Powered Tools 🤖

Build Python noscripts, automation tools, or AI-powered analytics apps.

Sell on GitHub, Gumroad, or AppSumo.

Offer API-based solutions for businesses needing automated insights.


🔟 Landing Paid Speaking Engagements & Workshops 🎤

Speak at data conferences, webinars, and corporate training events.

Offer paid workshops for businesses or universities.

Become a recognized expert in your niche and command high fees.

Start Small, Scale Fast! 🚀

The data analytics field offers endless opportunities to earn beyond a job. Start with freelancing, content creation, or digital products—then scale it into a business!

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Essential Excel Functions for Data Analysts 🚀

1️⃣ Basic Functions

SUM() – Adds a range of numbers. =SUM(A1:A10)

AVERAGE() – Calculates the average. =AVERAGE(A1:A10)

MIN() / MAX() – Finds the smallest/largest value. =MIN(A1:A10)


2️⃣ Logical Functions

IF() – Conditional logic. =IF(A1>50, "Pass", "Fail")

IFS() – Multiple conditions. =IFS(A1>90, "A", A1>80, "B", TRUE, "C")

AND() / OR() – Checks multiple conditions. =AND(A1>50, B1<100)


3️⃣ Text Functions

LEFT() / RIGHT() / MID() – Extract text from a string.

=LEFT(A1, 3) (First 3 characters)

=MID(A1, 3, 2) (2 characters from the 3rd position)


LEN() – Counts characters. =LEN(A1)

TRIM() – Removes extra spaces. =TRIM(A1)

UPPER() / LOWER() / PROPER() – Changes text case.


4️⃣ Lookup Functions

VLOOKUP() – Searches for a value in a column.

=VLOOKUP(1001, A2:B10, 2, FALSE)


HLOOKUP() – Searches in a row.

XLOOKUP() – Advanced lookup replacing VLOOKUP.

=XLOOKUP(1001, A2:A10, B2:B10, "Not Found")



5️⃣ Date & Time Functions

TODAY() – Returns the current date.

NOW() – Returns the current date and time.

YEAR(), MONTH(), DAY() – Extracts parts of a date.

DATEDIF() – Calculates the difference between two dates.


6️⃣ Data Cleaning Functions

REMOVE DUPLICATES – Found in the "Data" tab.

CLEAN() – Removes non-printable characters.

SUBSTITUTE() – Replaces text within a string.

=SUBSTITUTE(A1, "old", "new")



7️⃣ Advanced Functions

INDEX() & MATCH() – More flexible alternative to VLOOKUP.

TEXTJOIN() – Joins text with a delimiter.

UNIQUE() – Returns unique values from a range.

FILTER() – Filters data dynamically.

=FILTER(A2:B10, B2:B10>50)



8️⃣ Pivot Tables & Power Query

PIVOT TABLES – Summarizes data dynamically.

GETPIVOTDATA() – Extracts data from a Pivot Table.

POWER QUERY – Automates data cleaning & transformation.


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Importance of AI in Data Analytics

AI is transforming the way data is analyzed and insights are generated. Here's how AI adds value in data analytics:

1. Automated Data Cleaning

AI helps in detecting anomalies, missing values, and outliers automatically, improving data quality and saving analysts hours of manual work.

2. Faster & Smarter Decision Making

AI models can process massive datasets in seconds and suggest actionable insights, enabling real-time decision-making.

3. Predictive Analytics

AI enables forecasting future trends and behaviors using machine learning models (e.g., sales predictions, churn forecasting).

4. Natural Language Processing (NLP)

AI can analyze unstructured data like reviews, feedback, or comments using sentiment analysis, keyword extraction, and topic modeling.

5. Pattern Recognition

AI uncovers hidden patterns, correlations, and clusters in data that traditional analysis may miss.

6. Personalization & Recommendation

AI algorithms power recommendation systems (like on Netflix, Amazon) that personalize user experiences based on behavioral data.

7. Data Visualization Enhancement

AI auto-generates dashboards, chooses best chart types, and highlights key anomalies or insights without manual intervention.

8. Fraud Detection & Risk Analysis

AI models detect fraud and mitigate risks in real-time using anomaly detection and classification techniques.

9. Chatbots & Virtual Analysts

AI-powered tools like ChatGPT allow users to interact with data using natural language, removing the need for technical skills.

10. Operational Efficiency

AI automates repetitive tasks like report generation, data transformation, and alerts—freeing analysts to focus on strategy.

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HAVING is used to filter aggregated results after GROUP BY.

Unlike WHERE, it works with aggregate functions like SUM(), COUNT(), etc.


Example:

SELECT department, COUNT(*) AS employee_count  
FROM employees  
GROUP BY department  
HAVING COUNT(*) > 10;

This filters departments after counting employees, keeping only those with more than 10 employees.

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Quick SQL functions cheat sheet for beginners

Aggregate Functions

COUNT(*): Counts rows.

SUM(column): Total sum.

AVG(column): Average value.

MAX(column): Maximum value.

MIN(column): Minimum value.


String Functions

CONCAT(a, b, …): Concatenates strings.

SUBSTRING(s, start, length): Extracts part of a string.

UPPER(s) / LOWER(s): Converts string case.

TRIM(s): Removes leading/trailing spaces.


Date & Time Functions

CURRENT_DATE / CURRENT_TIME / CURRENT_TIMESTAMP: Current date/time.

EXTRACT(unit FROM date): Retrieves a date part (e.g., year, month).

DATE_ADD(date, INTERVAL n unit): Adds an interval to a date.


Numeric Functions

ROUND(num, decimals): Rounds to a specified decimal.

CEIL(num) / FLOOR(num): Rounds up/down.

ABS(num): Absolute value.

MOD(a, b): Returns the remainder.


Control Flow Functions

CASE: Conditional logic.

COALESCE(val1, val2, …): Returns the first non-null value.


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Excel Cheat Sheet 📔

This Excel cheatsheet is designed to be your quick reference guide for using Microsoft Excel efficiently.

1. Basic Functions
   - SUM: =SUM(range)
   - AVERAGE: =AVERAGE(range)
   - COUNT: =COUNT(range)
   - MAX: =MAX(range)
   - MIN: =MIN(range)

2. Text Functions
   - CONCATENATE: =CONCATENATE(text1, text2, ...) or =TEXTJOIN(delimiter, ignore_empty, text1, text2, ...)
   - LEFT: =LEFT(text, num_chars)
   - RIGHT: =RIGHT(text, num_chars)
   - MID: =MID(text, start_num, num_chars)
   - TRIM: =TRIM(text)

3. Logical Functions
   - IF: =IF(condition, true_value, false_value)
   - AND: =AND(condition1, condition2, ...)
   - OR: =OR(condition1, condition2, ...)
   - NOT: =NOT(condition)

4. Lookup Functions
   - VLOOKUP: =VLOOKUP(lookup_value, table_array, col_index_num, [range_lookup])
   - HLOOKUP: =HLOOKUP(lookup_value, table_array, row_index_num, [range_lookup])
   - INDEX: =INDEX(array, row_num, [column_num])
   - MATCH: =MATCH(lookup_value, lookup_array, [match_type])

5. Data Sorting & Filtering
   - Sort: *Data > Sort*
   - Filter: *Data > Filter*
   - Advanced Filter: *Data > Advanced*

6. Conditional Formatting
   - Apply Formatting: *Home > Conditional Formatting > New Rule*
   - Highlight Cells: *Home > Conditional Formatting > Highlight Cells Rules*

7. Charts and Graphs
   - Insert Chart: *Insert > Select Chart Type*
   - Customize Chart: *Chart Tools > Design/Format*

8. PivotTables
   - Create PivotTable: *Insert > PivotTable*
   - Refresh PivotTable: *Right-click on PivotTable > Refresh*

9. Data Validation
   - Set Validation: *Data > Data Validation*
   - List: *Allow: List > Source: range or items*

10. Protecting Data
    - Protect Sheet: *Review > Protect Sheet*
    - Protect Workbook: *Review > Protect Workbook*

11. Shortcuts
    - Copy: Ctrl + C
    - Paste: Ctrl + V
    - Undo: Ctrl + Z
    - Redo: Ctrl + Y
    - Save: Ctrl + S

12. Printing Options
    - Print Area: *Page Layout > Print Area > Set Print Area*
    - Page Setup: *Page Layout > Page Setup*

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Python for Data Analysis: Must-Know Libraries 👇👇

Python is one of the most powerful tools for Data Analysts, and these libraries will supercharge your data analysis workflow by helping you clean, manipulate, and visualize data efficiently.

🔥 Essential Python Libraries for Data Analysis:

✅ Pandas – The go-to library for data manipulation. It helps in filtering, grouping, merging datasets, handling missing values, and transforming data into a structured format.

📌 Example: Loading a CSV file and displaying the first 5 rows:

import pandas as pd df = pd.read_csv('data.csv') print(df.head()) 

✅ NumPy – Used for handling numerical data and performing complex calculations. It provides support for multi-dimensional arrays and efficient mathematical operations.

📌 Example: Creating an array and performing basic operations:

import numpy as np arr = np.array([10, 20, 30]) print(arr.mean()) # Calculates the average 

✅ Matplotlib & Seaborn – These are used for creating visualizations like line graphs, bar charts, and scatter plots to understand trends and patterns in data.

📌 Example: Creating a basic bar chart:

import matplotlib.pyplot as plt plt.bar(['A', 'B', 'C'], [5, 7, 3]) plt.show() 

✅ Scikit-Learn – A must-learn library if you want to apply machine learning techniques like regression, classification, and clustering on your dataset.

✅ OpenPyXL – Helps in automating Excel reports using Python by reading, writing, and modifying Excel files.

💡 Challenge for You!
Try writing a Python noscript that:
1️⃣ Reads a CSV file
2️⃣ Cleans missing data
3️⃣ Creates a simple visualization

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How do analysts use SQL in a company?

SQL is every data analyst’s superpower! Here's how they use it in the real world:

Extract Data

Pull data from multiple tables to answer business questions.

Example:

SELECT name, revenue FROM sales WHERE region = 'North America';

(P.S. Avoid SELECT *—your future self (and the database) will thank you!)


Clean & Transform

Use SQL functions to clean raw data.

Think TRIM(), COALESCE(), CAST()—like giving data a fresh haircut.


Summarize & Analyze

Group and aggregate to spot trends and patterns.

GROUP BY, SUM(), AVG() – your best friends for quick insights.


Build Dashboards

Feed SQL queries into Power BI, Tableau, or Excel to create visual stories that make data talk.

Run A/B Tests

Evaluate product changes and campaigns by comparing user groups.

SQL makes sure your decisions are backed by data, not just gut feeling.


Use Views & CTEs

Simplify complex queries with Views and Common Table Expressions.

Clean, reusable, and boss-approved.


Drive Decisions

SQL powers decisions across Marketing, Product, Sales, and Finance.

When someone asks “What’s working?”—you’ve got the answers.


And remember: write smart queries, not lazy ones. Say no to SELECT * unless you really mean it!

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10 SQL Concepts Every Data Analyst Should Master 👇

✅ SELECT, WHERE, ORDER BY – Core of querying your data
✅ JOINs (INNER, LEFT, RIGHT, FULL) – Combine data from multiple tables
✅ GROUP BY & HAVING – Aggregate and filter grouped data
✅ Subqueries – Nest queries inside queries for complex logic
✅ CTEs (Common Table Expressions) – Write cleaner, reusable SQL logic
✅ Window Functions – Perform advanced analytics like rankings & running totals
✅ Indexes – Boost your query performance
✅ Normalization – Structure your database efficiently
✅ UNION vs UNION ALL – Combine result sets with or without duplicates
✅ Stored Procedures & Functions – Reusable logic inside your DB

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