We are all these creative, innovative, impact-driven, caring, change-enthusiastic, creative minds, but in the current business system…we cannot be ourselves.

Because this way of doing business, this system, incentivizes egoism, fitting in, being like everyone else, being manipulative, thinking along, playing zero-sum games, and exploiting others including the environment around us.

No wonder we feel shit! We’re built for something else! We’re built for a system that fosters creativity, being different, thinking weird, and embracing change!

What we’re doing is pretty different. We exclusively cover the non-Western world as a starting point, and that’s very rare. I got a ton of feedback when we launched from smart people who said, «This is never going to work. No one in the West will ever read about tech in Nepal» I think we’ve proven that to be wrong.

We are the artists who predict what will be possible with synthetic biology. The scientists turned creatives who lead branding, marketing, and communications at startups around the world. We are designers inspired by nature. Writers, strategists, and creative directors telling stories about the work happening in labs. Educators and community organizers training up the next generations of scientists to innovate differently. Social scientists thinking critically about the ethics of our technology and implementing policy around how to design with biology well.